Exhibitors Herald (Jan-Mar 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1921)
Leaf #:
000682
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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"Bc$t Straight Melodrama inatiy a day M.P. HE^fl £&rl Laemmle pie$ent$ PRISCILIA D^AN Supported by iON CHANEY in TOD BROWNING'S greatest UNIVERSAL -JEWEL, II "JANUARY 6th is rather early" says MOTION PICTURE NEWS "to make predictions for twelve months, but if "OUTSIDE THE LAW" doesn't prove to be the best straight melodrama of the year then 1921 will see the release of more great pictures than any preceding period of equal length. "Beginning with some carefully planned scenes that succeed in giving the production atmosphere and establishing sympathy for the leading characters, especially Miss Dean and Wheeler Oakman, the picture builds from sequence to sequence with perfect suspense, good incident and excellent action until its thrilling and dramatic climax, in which Lon Chaney, Mr. Oakman and a dozen others, including Miss Dean, mix it in a way that carries the spectator off his feet and mak_es him forget (hat he is looking at a picture. "If they like action and real drama and thrills, they will like this. It is there from every angle." OUTSIDER LAW