Exhibitors Herald (Apr-Jun 1921)

Page scan 000138 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1921)
Leaf #:
000138
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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I Personnel of National Exchanges, Inc. EXECUTIVE OFFICES: 398 FIFTH AVENUE, NEW YORK CITY ATLANTA 63 Walton Street Saiini Films, Inc. BOSTON 60 Church Street American Feature Film Co. BALTIMORE, 412 East Lexington Street Independent Film & Supply Co. CHICAGO 25 East Seventh Street Superior Screen Service, Inc. CLEVELAND 2163 East Ninth Street National Exchanges, Inc., of Ohio CINCINNATI 201 Broadway Film Bldg. National Exchanges, In ., of Ohio DALLAS 1913^ Commerce Street R. D. Lewis Film Co. DETROIT 201 Film Building Strand Features, Inc DENVER 1735 Welton Street A rrow Photo-Plays Co. KANSAS CITY 12 East 17th Street Allied Exhibitors, Inc. LITTLE ROCK 1114 Markham Street R. P. Lewis Film Co. MINNEAPOLIS Loeb Arcade First National Film Exchange MILWAUKEE Toy Building First National Film Exchange NEW YORK CITY 729 Seventh Avenue CLIMAX FILM CORP. NEW4YORK CITY NORTHERN NEW JERSEY JANS FILM SERVICE, 729 7th Avenue OKLAHOMA CITY 112 Hudson Street R. D. Lewis Film Co. PHILADELPHIA 1321 Vine Street Metro Film Exchange PITTSBURGH 1201 Liberty Avenue Supreme Photoplay Productions PORTLAND, ME. 85 Market Street American Feature Film Co. ST.ZLOUIS 3317 Olive Street Independent Film Co. of Missouri SAN FRANCISCO, 191 Golden Gate Ave. All Star Features Distributors, Inc. SALT LAKE CITY 52 Exchange Place Super Feature Film Co. SYRACUSE 565 So. Salina Street Exhibitors Film & Service Co. Drascena Productions presents WELCOME CHILDREN Features in Themselves Released Weekly Each Subject Complete In a Single Reel Distributed by NATIONAL EXCHANGES IMC 398 Fifth Avenue riewYorh>City An Unusual Feature Comedy-Drama WhichWill Prove of Universal Appeal Wdtch forReleaseDate