Exhibitors Herald (Jan-Mar 1921)

Page scan 0001027 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1921)
Leaf #:
0001027
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 5, 1921 EXHIBITORS H E R A L D 15 Personnel of National Exchanges, Inc. EXECUTIVE OFFICES 398 FIFTH AVENUE, NEW YORK CITY ATLANTA 63 Walton Street Sarin* Films, Inc. BOSTON 60 Church Street American Feature Film Co. BALTIMORE, 420 E. Lexington Street Independent Film o* Supply Co. CHICAGO 25 East 7th Street Superior Screen Service, Inc. CLEVELAND 2163 East 9th Street National Exchanges, Inc., of Ohio CINCINNATI, 201 Broadway Film Bldg. National Exchanges, Inc., of 0/iiojl3fe= DALLAS 19I3.1 2 Commerce[Street R. D. Lewis Film Co. DETROIT 505 Film Building First National Film Exchange MINNEAPOLIS Loeb Arcade First National Film Exchange MILWAUKEE Toy Building First National Film Exchange NEW YORK CITY 729 Seventh Ave. CLIMAX FILM CORP. NEW YORK CITY and NORTHERN NEW JERSEY J A NS FILM SER VICE, 729 7th A ve. NEW ORLEANS 121 N. Basin Street 5. T. Stephens Film Dist. Co. OKLAHOMA CITY, 112 Hudson Street R. D. Lewis Film Co. PHILADELPHIA 1321 Vine Street Metro Film Exchange PITTSBURGH To be announced i To Exhibitors: NATIONAL EXCHANGES, INC.. will distribute annually only such pictures as possess unusual merit and unlimited box-office value. Each picture we release will receive the • intense exploitation which its qualitv will deserve, and in a manner which will revert to the ultimate profit of the Exhibitor. The Ifirst production to be released under our plan is : LCOME CHILDREN