Exhibitors Herald (Jul-Sep 1921)

Page scan 000133 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1921)
Leaf #:
000133
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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July 2, 1921 EXHIBITORS HERALD 123 There is no projection machine made that is better in material and workmanship than the American Projectoscope. It is not a toy or a makeshift, but a genuine projecting machine made to meet the demands of business. Hand drive or motor drive. Can be reversed to repeat any portion of the film without rewinding entire reel. Any frame can be shown as a still without injury to film or danger of fire. Directed by the Officers of the pioneer in motion picture making, — The American Film Co. Proved a Success by the Studio Test The real test of a Portable Projector is in the Studio, where it is used for cutting negatives, editing titles and reviewing complete prints. For this work the Projector must equal or beat the work of the big machines used by exhibitors — must show clear, sharp, f lickerless pictures. For this work — showing its supreme merit — no other Portable Projector is so popular in studios as The American Projectoscope "The Portable Motion Picture Projecting Machine Without an Apology" Some Studio Users Universal Film Manufacturing Co. Fox Studios Metro Studios American Film Co., Inc. Art Film Studios Rothacker Film Mfg. Co Christie Film Corp. Camel Film Co. Jack MacCullough Film Studios Eagle Film Corporation Cine-Art Motion Picture Producers Pioneer Film Co. Pyramid Film Co. Industrial & Domestic Film Co. Romell Motion Picture Co. Eastman Kodak Company American Projecting Company Samuel S. Hutchinson, President 6271 Broadway Chicago (1635)