Exhibitors Herald (Jul-Sep 1921)

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July 30, 1921 EXHIBITORS HERALD 53 Elaborate Publicity for "School Days" Screen Version of Edwards Stage Play Nearing Completion Harry Rapf, who is producing "School Days" for Warner Brothers, announces an unusual exploitation campaign on behalf of this. picture which is nearing completion under the direction of William Nigh. Wesley Barry has the stellar role. A special exploitation representative will handle the publicity on this picture in all the key cities. Gus Edwards, whose stage play formed the basis of the script for the picture, is staging a revival of his act as a prologue. All of his kiddies will appear in a singing and dancing specialty. Exploitation of "School Days" will be under the supervision of Paul Gray. The picture will be published early in September. Two companies are under consideration as the distribution medium. Warner Brothers announce also that "Why Girls Leave Home," starring Anna Q. Nilsson, which Rapf produced, will be published in early fall. "The Idle Class" Is Chaplin's Next for First National Issue (Special to Exhibitors Herald) LOS ANGELES, July 19.— Charlie Chaplin has chosen "The Idle Class" as the title under which his next picture will be published by Associated First National. The working title, "Vanity Fair," is not being used owing to the distribution of other pictures of the same name. The Chaplin offices say this new picture is a departure from anything the comedian has done. In it the star portrays a dual role. In his new character, Chaplin discards the familiar wardrobe for which he is famous. The story for this short length production was written by the comedian. His leading woman, Edna Purviance, is said to have her biggest part in this picture. More than 30,000 feet of film were exposed and five months were required in making the picture. Johnny Hines Completes First Multiple Reel Film Johnny Hines' first feature length production, "Burn 'em Up Barnes," has been completed, according to Charles C. Burr, producer and managing executive of Affiliated Distributors, Inc., which will publish the picture. The film is an adaptation of a Ray Schrock story under the direction of George A. Beranger. In the cast are Edmund Breese, George Fawcett, Betty Carpenter, J. Barney Sherry, Julia Swayne Gordon, Dorothy Leeds, Matthew Betz and others. Ralph Spence wrote the titles and Hal Young did the camera work. Joins Houdini Company Jane Jennings has been signed to play the role of a mother in a new Houdini production now being made under the direction of Burton King. Director William Nigh and Wesley Barry, the boy star, between scenes in Warner Bros.' screen version of the Gus Edwards' stage play "Schooldays," which Mr. Nigh adapted. Fox Launches Second News Contest Following Great Success of First Sholem Buys Olympic PARIS, ILL. — Sam Sholem announces that he has purchased the Olympic theatre at Areola. A. E. Metcalf is in charge of the house. The Fox News cameramen's recent contest for a gold badge was so productive of fine results in the opinion of William Fox, that he has announced a contest for the season of 1921-22. The contest just closed was won by Blaine Walker, a Los Angeles staff man, for his splendid pictures of the Grand Canyon of the Colorado river, some of which were taken from an airplane in an exciting journey, the camera faithfully recording a hazardous encounter with an air pocket. Offers Gold Badge With a view to further encouraging the Fox News men in all parts of the world, President Fox will award for the coming season the following prizes to cameramen: A gold badge is to be awarded as grand prize for the season, from June 15, 1921, to May 1, 1922. Instead of being presented for some particular news picture, the badge will be contested for upon a point basis — determined on the three bonus plan now governing Fox cameramen. On this plan a $5 bonus is given weekly for the best thrill picture of the week, and similar bonuses for the picture showing the most enterprise and the picture displaying the finest photography. Win on Point System Three points will be credited to the winners of the thrill bonuses, and two points for each of the others. For the best thrill record of the season, a handsome gold trophy in the form of a statuette of appropriate design will be awarded. For the best animal picture — tame or wild — a bronze tablet appropriately inscribed will be given; and for the best baby picture, a silver cup. The only condition governing the contest for the special prizes is that the picture must be originally thought out by the cameraman himself — must not be an assignment or the suggestion of the news editor. Like prizes will be awarded in case of a tie. Additions for Increasing Production Are Finished, Says Realart Executive Returning from an extended tour of Realart branch offices, Dario L. Faralla, assistant treasurer of the company, spoke of the completion of the increased production facilities at the company's West Coast studios. "The third stage and the new dressing rooms have been completed," said Mr. Faralla, "and still further improvements are expected to start shortly. The plant as it now stands is adequate for present needs, but owing to the steady increase in the demand for Realart pictures, we are going right ahead planning for the needs of the future." Mr. Faralla inspected several special aids for increased efficiency which were recently installed by Studio Manager Frank E. Garbutt. These include a precision machine shop for the quick repair of camera and other intricate equipment, a new portable power wagon, and an icemaking plant to insure an even temperature for the various laboratory processes. Gibson, Artist, Appears In Pathe Review Series Charles Dana Gibson, whose paintings of the American girl have made him internationally known, makes his screen "debut" in Pathe Review No. 114, which will be published on July 31. The Review is presenting a series under the title "The Masters of American Art." The first of the series gives views of Mr. Gibson.