Exhibitors Herald (Oct-Dec 1921)

Page scan 000240 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
000240
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Wji iter L. Johnson ^President Eapjl H. Hopkins (Treasurer "NATIONAL The Serial — Plus GREAT In I 5 Smashing Episodes Featuring FRANCIS FORD The Master Serial Star and ' ELLA HALL Surpasses All Former Efforts of These Stars MR. EXHIBITOR FRANCIS FORD ALBANY— Gardiner Pictures, Inc. C I NC I N N ATI— The Lande Film Distrib. Co. ATLANTA— Savini Films, Inc. CLEVELAND — The Lande Film Distrib. Co. BALTIMORE — Independent Film & Supply Co. DALLAS — R. D. Lewis Film Co. BOSTON — American Feature Film Co. DENVER — Arrow Photo Plays Corp. BUFFALO — Gardiner Pictures, Inc. DETROIT — Strand Features, Inc. CHICAGO — Superior Screen Service, Inc. KANSAS CITY — Standard Film Co. With Our Exchange* LITTLE ROCK— R. D. Lewis Film Co. LOS ANGELES— All Star Features Dists., I MILWAUKEE— Educational Film Exch. of MINNEAPOLIS— Educational Film Exch. o NEW HAVEN— American Feature Film Co NEW YORK— Climax Film Corp. 398 NATIONAL EXCHANGES c°£ i isic OixoorvA-fEO (Announces OurtenlRdease. f f.98 NATIONAL Tfc? AvfI-h EXCHANGES c°£ Clnnounccs Current Release °f C[f{e Great Reward 15 Cpiscfc Serial -Qaxtunn^ > Rancis Ford &EIla Hall < \ presented; by Louis Burston./