Exhibitors Herald (Oct-Dec 1921)

38 EXHIBITORS HE \< A L 1) November 19, 1921 Install A. M. P. A. Executives B:u,n.toJ} ?*ud!0° Amid Jazz and Ceremony Reichenbach Exposes EUction Secrets — Officials "All Dolled Up" in smiles and Kind Words (Special to Exhibitors Herald) ■ NEW YORK, Nov. 8. — Having been in office only a couple of months, the new officers of the Associated Motion Picture Advertisers were "installed" officially at a dinner given last night at Cafe Boulevard, the lunch time home of the organization. Everyone and his several assistants — first, second and third advertising and publicity directors — were there, most of them with bells on. PRESIDENT BILL YEARSLEY wore a collar and necktie and a Pola Negri smile; Vice-President Jerome Beatty was attired in a "Chic" Sale makeup festooned 'round with kind words, and Secretary Tom Wiley wore an English accent. Treasurer Vic Shapiro wore several gunmen as guards. * * * After an hour or two of thrilling knife and fork combat, during which guests vied with members in exhibiting their dexterity, President Yearsley turned the session over to Master of Ceremonies Harry Reichenbach. The latter explained not only the purpose of the dinner, but also let those present into the secret of how an A. M. P. A. president was selected. According to Reichenbach all the producing companies were called up and asked to name their most useless man. Then an election was held. In attempting to describe the selection of an A. M. P. A. vice-president words failed the master of ceremonies and he bowed his head and sobbed. * * * After those present had recovered from their emotion, there was offered for the first time on any screen an original picture in several reels and staggers entitled "Installation," directed by J. Bluart Bullkon, who is also responsible for "Inattention," "Abomination,'' "Corruption" and "Exhaustion." In this thrilling presentation the hero, the villain, the comedy relief and leading juvenile gave convincing interpretations of their various difficult roles. Hissing was limited to ninety seconds and the jury is still out. After tears were dried and sobs hushed. Master of Ceremonies Reichenbach ushered in a long and varied program of singing and dancing, some of the latter being done with the feet. A good time was had by all. Sold; N. Y. Units To Produce There 'Special to Exhibitors Herald) LOS ANGELES, Nov. 8.— A syndicate of well known Eastern producers has purchased the Robert Brunton studios, according to an announcement by Mr. Brunton. As a result of the transaction from eight to ten companies which have confined their production activities to the East will soon come here. This transfer will mean the expenditure of several million dollars here each year. The Brunton studios in Melrose avenue were established more than three years ago. Following advises from New York that the negotiations had been closed Mr. Brunton said: "As soon as the deal for my interests has been completed, which I think should be next month, I plan to visit New York and London to arrange for producing on an extensive scale. I have under consideration a proposition to establish a big studio in London for the purpose of making pictures in England and on the continent." Paramount Is Covering Stage With Glass Roof (Special to Exhibitors Herald) LOS ANGELES, Nov. 8.— Paramount's big stage No. 4, which is 115 by 250 feet, is to be covered by a mammoth glass roof. The contract for this construction work has been awarded by Charles Eyton, studio general manager. A large force will be put on the job so that it may be completed with little or no hindrance to production activities. Night School to Train Staff in All Branches (Special to Exhibitors Herald) LOS ANGELES, Nov. 8.— Universal City is to have a night school for its employes. President Carl Laemmle has endorsed the plan of Irving S. Thalberg, general manager. The school undoubtedly will open immediately after Thanksgiving. The course of study will apply only to the mechanical technique of production, including photography, lighting, laboratory work and other correlated subjects. OFFICIALS OF M. P. T. O. OF AMERICA AND OF KINETO COMPANY OF AMERICA— Standing (left to right): M. J. CToole, of Pennsylvania; Thomas Goldberg, vice-president; J. L Lazarus, vice-president of Eastern Pennsylvania; A. J. Moeller, general manager; George Aarons, secretary of Eastern Pennsylvania; C. C. Griffin, secretary of California; John S. Evans, president of Pennsylvania; J. T. Collins, director; H. J. Shepard, Kineto Company of America; C. C. Whitehurst, of Baltimore, member of executive committee; R. F. Woodhull, of New Jersey; W. D. Burford, Aurora, 111., director; W. A. True, president, of Connecticut; S. I. Berman, secretary of New York. Seated (left to right): Charles L. O'Reilly, president of New York; E. M. Fay, president of Rhode Island; Charles Urban, president Kineto Company of America; E. T. Peter, president of Texas; Sydney S. Cohen, president of M. P. T. O. of America; John Manheimer, chairman board of director* of Theater Owners Chamber of Commerce.