Exhibitors Herald (Oct-Dec 1921)

44 EXHIBITORS HERALD November 19, 1921 iMnNiiiiiiiiiimrtiiimwmwi«m™™iiiiiiimiiiiiiiiiii™n ICE THE WEEK IN NEW YORK ^iiuiniu(tiiiuiuuiHji!OiMnrtxHit0TOt»ijfluti!ii uiiiuuiujiJ] niuiinu u iuii i iimunnjiimiimiti ini umniiti:iii Jack Lloyd's story of the Griffith snow storm insurance, which was eaten up by the dailies, was the best P. A. stunt of the week, but now we must lift the laurel wreath from Lloyd's classic brow and pass it along to Walter Kingsley. And thus does the stage occasionally take the honors away from the screen. Here's the way it goes: There was considerable discussion in the Keith offices as to whether or not Babe Ruth should be billed as "The Superman of Baseball" and the suggestion was made that George Bernard Shaw, having qualified as an athletic expert by predicting Georges Carpentier victor over Jack Dempsey at the ratio of 50 to 1, be consulted. So a cable was sent to Shaw, and back came the cabled reply: "Sorry, but I never heard of Ruth. Whose baby is she?" Now, isn't it a good yarn? At any rate it got first-page position in a lot of the New York dailies, and the A. P. sent it out. * * * We're all wrong again. We tried to answer someone as to who was the first motion picture publicity man and the best information we could get at the time was that they were born double in the persons of Chester Beecroft and Tom Bedding, when they started exploiting "The Littlest Rebel." Now Mr. Bedding comes to bat with the following which crosses us up on our original dope: Dear Mr. Week in New York: Your first paragraph "Exhibitors Herald." November 5th, Page 50, is interesting but not accurate. I wrote Publicity (and developed films) for the Cameraphone Company, 11th Avenue and 43rd Street, New York. August-December, 1908, and for the Motion Picture Patents Company, February, 1909. I have been writing Publicity ever since. Chester Beecroft succeeded me at the Patents Company. "The Littlest Rebel" was made in 1913. Thomas Bedding. Modesty is still keeping a waiting world in ignorance of the answer to the other part of the original question, which was: "And who is the best one?" * * * Tex Rickard has changed his plans about signing up Charles Ray for a bout at the Garden with Bill Brennan or Harry Greb. He saw Wallace Reid scrap in "Peter Ibbetson," and now thinks a bout between Ray and Reid would prove a bigger drawing card. He will try to get either Jerry Beatty or Les Mason to referee. * * * Eddie Bonns has entered politics. Not as a candidate for office or anything like that, but as a keen analyst of the complex situation which confronted the voters of New York in the battle for the mayoralty chair. Mr. Bonns says his work of dealing publicity for Warner Bros, left him six hours out of the twenty-four with nothing to do, so he spent four of these in studying the political situation. (A man has to sleep some times.) Here is his prognostication, which he knows relieved the minds of many voters: "Mr. Hylan will undoubtedly be the next mayor of New York unless it should chance that he does not receive as many votes as does Mr. Curran. If Mr. Curran should carry all of the wards that are strongly for him, and likewise get a ma jority of the votes in the Hylan wards as well as in those that are classed as doubtful, Mr. Curran will win the mayoralty fight, and this should be taken as an indication that Mr. Hylan will lose. And vice versa. I trust I have made this clear to the voters." * * * And the result of Tuesday's election proved that Mr. Bonns was correct in his deductions. * * * Fred Elliott, of the National Association, says Mount Vernon is getting to be a regular big-league town. Last week, according to Mr. Elliott, the leading motion picture house there showed "Way Down East" with the original New York cast. Great excitement, but he could learn nothing. * • * According to Vivian Moses, we are no longer to refer to Buck Jones as Buck Jones. They have nicknamed Buck Jones "Charles" Jones. » * * What is your favorite style in vampires— blonde or brunette? And do you think blonde ones go out of style quicker than brunette ones? Allan Rock does. And as a result of this belief he has filed suit in the Supreme Court against his partner, Charles H. Bruenner, asking that a receiver be appointed for "The Blond Vampire," made a year ago. In the complaint Rock says that Miss DeSacia Saville Mooers starred in the film wearing "$100,000 worth of hats, gowns and footwear," and that the style of vamp portrayed by her may be out of style before the film is shown unless the court forces action. * * * A luncheon in honor of Princess Henrietta Sava-Goiu of Roumania (pen name Miss Adrio Val) was given at the Waldorf-Astoria one day last week and a number of newspapers and trade paper men were invited to meet the celebrity. The affair was quite informal and the invitation read: "Take front elevator, come right up to suite 513 and knock on the door." One trade paper man, accustomed as all are to dining regularly with princesses, sallied gaily over to the Astor. took the elevator right up to the fifth floor and boldly knocked at Suite 513. There he was informed by a husky six-foot voice that they were just out of princesses in that suite. Realizing his mistake the T. P. man hurried over to the Vanderbilt, but failed to find a princess occupying Suite 513. Then he hiked back to his office, re-read the invitation and hustled to the Waldorf, but the luncheon was over and everyone gone. Now he says he doesn't care much about lunching with princesses anyway. * * * Joe Reddy, of Pathe, crosses his heart that Harold Lloyd is the author of the following touching lines: How doth the busy censor Improve the wicked fillum; He does not like the picture shows, He only wants to killum. There are two more verses of the pome but we're so choked up with emotion that we can't get past but one. Reddy will send you the other two if you feel you needum. Ad Expert Jerome Beatty W ho Tells the World About Paramount Pictures. ^ TER] J Jer ,RY" BEATTY— nicknamed ^ jcrome when he was christened — director of publicity and advertising of the Famous Players-Lasky Corporation, and as such directs the immense volume of publicity and advertising on Paramount pictures. Beatty came from Lawrence, Kan. — just as soon as he could get away. He was graduated from the University of Kansas and began his journalistic career on the Kansas City Star, later working on the Los Angeles Express, New York Globe, New York Tribune, Washington Post, New Orleans States and another famous journal in Hutchinson. Kan. Leaving the New York Tribune to its own devices a few years ago, Beatty went with McClure's when the publishers of that magazine were launching into motion picture production as a means of educating the masses. Beatty handled the advertising and publicity on "The Strange Case of Mary Page" and other cases even stranger. Shortly after Famous Players produced "Who is Number One?" and Beatty helped the world to find out the secret. Then he was placed in charge of trade paper advertising under John C. Flinn, and succeeded the latter in charge of the department. Jerry is married, lives in Yonkers and has two young Jerries. Several years ago he began to learn to play at golf. Pressure of business, however, caused him to fall behind in his studies. Other golfers, humanely kind, encouraged him by telling him he is a diamond in the rough, where he frequently plays. Before becoming a bad golfer Beatty was a good writer of fiction and friends say he has diverted this talent to descriptions of his game, and that he now plays excellent, office golf.