Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
0001406
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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120 EXHIBITORS HERALD December 24, 1921 Who Said Hard Times? MARY PICKFORD DOUGLAS FAIRBANKS JOSEPH M. SCHENCK Norma Talmadge Constance Talmadge MME. NAZIMOVA JACKIE COOGAN PRODUCTIONS ALLEN HOLUBAR Dorothy Phillips RICHARD WALTON TULLY Guy Bates Post CHESTER BENNETT PRODUCTIONS Jane Novak B. B. HAMPTON PRODUCTIONS LEWIS J. SELZNICK Elaine Hammerstein Eugene O'Brien Owen Moore Special Unit J. L. FROTHINGHAM PRODUCTIONS EMORY JOHNSON PRODUCTIONS HAMILTON-WHITE COMEDIES Under the new United plan of co-operative production control, studio space, organization and production facilities are available at a FLAT FEE PER PICTURE, with labor on an HOURLY BASIS, AT COST, and material at wholesale cost. The rental rate is determined by negotiation in advance, and is based upon the class of production and the number of pictures to be made. Through this plan the producer knows AT ONCE within a few dollars of how much his picture is to cost him. That's why the cream of the industry produce here. Why hot YOU? UNITED STUDIOS, Inc. (Formerly Robert Brunton Studios) LOS ANGELES, CALIFORNIA M. C. LEVEE, President