Exhibitors Herald (Jul-Sep 1921)

62 EXHIBITORS HERALD September 17, 1921 Two scenes from "Enchantment" in which Marion Davies, the Cosmopolitan star appears. Forest Stanley appears opposite her. The story was written by Frank R. Adams, and was directed by Robert G. Vignola. "The Heart of the North" to Have Premiere at Tivoli, San Francisco The Tivoli theatre, San Francisco, is to witness the grand premiere of "The Heart of the North," the new feature of the Canadian Northwest produced by Joe Brandt and George H. Davis under their new producing organization, Quality Film Productions, Inc. This picture is to be states righted and features Roy Stewart, who is supported by Louise Lovely. Other Bookings Made This feature booking, it is announced, is especially unusual in that the management of the Tivoli requested this feature for the week of September 18th, after seeing the film on the West Coast, immediately following its completion, before it had beeen given final editing, and without any sales exploitation or advertising drive upon it. All Star Features Distributors, Inc., of San Francisco, who have secured rights in their territory to "The Heart of the North," have wired Mr. Brandt that feature bookings of the same calibre as the Tivoli showing have been obtained in Oakland, Stockton, San Jose, Fresno, and every other key city in their district. An extensive campaign is being planned to put this picture over big in every territory, and special campaigning will be done in September, it is announced. The press book has been completed, it is stated, an attractive and elaborate book of twenty pages, containing every aid and suggestion that will be of use to exchanges in selling this feature, and to exhibitors in putting it over big. The cover is done in two colors, and the book contains samples of advance notices, reviews, publicity stories, special spreads, and presentation and exploitation ideas. Press Book Completed Attractive scene cuts full of punch and action have been prepared for one, two, and three column space. There are advertising suggestions, with cut and copy complete, special oil painting, and beautiful lobby display. James C. Bradford, who prepared the synchronized music score for Mr. Davis' "Isobel or the Trail's End," prepared the music program for "Heart of the North." Affiliated to Handle "Burn 'Em Up Barnes" Charles C. Burr's "Burn 'Em Up Barnes," the romantic comedy featuring Johnny Hines, will be distributed in the independent market through Affiliated Distributors, Inc., of which organization Mr. Burr is the presiding factor. "Fauntleroy" Slated For Publication Soon First Print of Mary Pickford. Production Received in New York Jack Pickford and Alfred W. Green, directors of "Little Lord Fauntleroy," Mary Pickford's next United Artists feature, have brought the first completed print to New York, where Mary Pickford and Douglas Fairbanks appeared in connection with the New York premiere of "The Three Musketeers," the latter's production of Alexander Dumas' novel. The Pickford production is slated for early .publication by United Artists. Jack Pickford to Star Jack Pickford and Albert Green will return to the West Coast shortly to begin work upon "The Tailor Made Man," in which Mr. Pickford will have the leading role. This feature also will be a United Artists publication. Mr. Fairbanks' next production will be "The Virginian," which will be a United Artists production for publication about the first of the year. First Contracts Signed It is stated that practically all first-run contracts have been closed for "Little Lord Fauntleroy" and that United Artists officials are confident the picture will "go down on record as being the greatest heart story ever told." Chester M. Franklin Will Direct Bebe Daniels Film Owing to the newly installed rotary system of directors at the West Coast studios, the thirteenth current season Rcalart picture, starring Bebe Daniels, will be directed by Chester M. Franklin. Franklin directed Miss Daniels' first starring production, "You Never Can Tell," and Edward Martindel, who played an important part, also appears in this one. Comi n<7' An American Classic IWtf.^Si °\ •^iiiit 'kmrnWiiii' x a mm #IIHVVW) VI (^jjjft Starring RUSSELL SIMPSON Supported ^^^S^ *>u a n°ted cast of plauers. S {'A^ Produced bu RUSSELL PRODUCTIONS. Inc. ^ Directed bt^ John P. McCarthu It's going to mafij? neiO BgX' offiaq recordj