Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
00083
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31, 1921 EXHIBITORS HERALD Has Struck In Ohio on What Do Hlen Want Cleveland Toledo Columbus Akron Canton has felt the electrifying impulse of Lois Weber's smashing dramatic sensation. Cashiers — who for weeks have just "sold tickets" were jolted into action by the rush of patrons. Doormen — who just "took tickets" felt the effect of this high voltage drama that brought a steady stream of tickets to them. Usher s — in the habit of saying "plenty of seats" were busy controlling the crowds. Managers — felt again that feeling of a few seasons past — complete satisfaction— a big picture making big money. Get set for your shock. It'll do the old B. O. lots of good and make you feel better around the B. R. Executive Offices 1540 Broadway, New York Atlanta . , 1*6 Marietta Si. Boston 19 Piedmont Si. Buffalo 257 Franklin Si. Cleveland 607 Film Exchange Bldg. CaiCACO 804 Soulh Wabash Av Cincinnati .... Pioneer Si. and Broadway Dallas 1812^ Commerce St Denver 1714 Broadway Detroit .... 143 East Flizaheih St. ^^HB Film Bldg.. 17Ui and Main Sts Kansas City 838 South Olive St Los Angeles 16 North Fourth St Minneapolis 729 Seventh Avenue New York City r 1235 Vine St Philadelphia fdin \l7V 1201 1 1!" "> l,t PmsBUBCD ^jnk 284 TurkSl San Francisco CUNNING 1l\ 2024 Third Ave Seattle ^^■PBrbh«b1|^^ 1617 Washington Ave St. Louis UJiUliiLMKL 525 Thirteenth St., N. W. . WaSHiNCTON