Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
00088
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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74 EXHIBITORS HERALD December 31, 1921 JEAN PAIGE (centre) and two scenes from the Vitagraph special production, "The Prodigal Judge.' Brahan and Ernest Torrence are in the cast Maclyn Arbuckle, Horace Dana deserves better stories than this. Just a fair program picture. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. THE FOUR HORSEMEN, with a special cast. — A magnificent production in every respect. Proclaimed by critics as the finest feature ever produced. Special director and good orchestra helped put this on par and above many specials. Book it — Albert A. Hoerr, Harriet theatre, Hardin, Mont. Fine Feathers, with a special cast. — An excellent program picture. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Ladyfingers, with Bert Lytell. — Lytell at his best. A good all around picture. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Misleading Lady, with Bert Lytell. — A mighty clever little picture which will please any kind of an audience. — Geo. C. Starkey, McKeg's Opera House, Montour Falls, N. Y. — General patronage. Body and Soul, with Alice Lake. — A society drama and fashion show. Many beautiful gowns shown. As our audience was 90 per cent men, the picture was not liked very well. — Princess theatre, Buchanan, Mich. — General patronage. Big Game, with May Allison. — Entertaining picture to poor box office receipts. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. The Great Redeemer, with a special cast. — A wonderful picture. Good moral and a very pleasing story. Patrons well pleased. — C. L. German, Royal theatre, Bonner Springs, Kan. — Small town patronage. The Sea Wolf, with a special cast. — Patrons very much divided on this one. Personally, I thought it a very fine picture; but I am an admirer of Jack London, and may be partial. The story was excellent, acting splendid, and moral all that could be desired. — R. R. Gribble, Grand theatre, Ont., Can. — Small town patronage. Dangerous to Men, with Viola Dana. — A good comedy-drama. Athough the star was new here, there were many favorable comments. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. The Servant in the House, with a special cast. — A worth-while picture. Invited the teachers and preachers for the first night and did a big business for the second night. It is worth the price of the film to see it yourself, if it don't please every night crowd. — Chas. Lee Hyde, Grand theatre, S. Dak. — Small town patronage. The Mutiny of the Elsinore, with a special cast. — Very good picture. Poor business. Advertising did not seem to draw. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Body and Soul, with Alice Lake. — Was afraid of it, and played it for one day only. Guessed wrong. Proved entirely inoffensive. Pleased all and went over surprisingly good. — Fred S. Meyer, Palace theatre, Hamilton, O. — General patronage. A Chorus Girl's Romance, with Viola Dana. — Few suggestive spots. Otherwise a very pleasing and entertaining picture.— Auditorium theatre, Carleton, Neb. — Small town patronage. The Off Shore Pirate, with Viola Dana. This one is a good clean program picture. Played for a benefit for a church club. Everyone pleased. — T. E. Loomis, Cozy theatre, Schenectady, N. Y. — Neighborhood patronage. The Saphead, with Buster Keaton. — Very much disappointed in this, as I had expected something funny. Had told several of the regulars how good it was going to be. I sure felt like a big ham. — C. L. German, Royal theatre, Bonner Springs, Kan. — Small town patronage. The Fatal Hour, with a special cast. — Picture pleased and took well. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. A Chorus Girl's Romance, with Viola Dana. — A fine picture. A good plot and very amusing. Title will fool a lot of patrons. Story is clean. Attendance good. — L. A. Pilliod, Photoplay theatre, Grand Rapids, O. — General patronage. Are All Men Alike? with May Allison, — Poor to very poor business. Star pictures not as good as formerly. No plot to speak of in this. — Princess theatre, Buchanan, N. Y. — General patronage. Burning Daylight, with a special cast. — Poor picture. Cast miscast. Story poor. Attendance fair. — L. A. Pilliod, Photoplay theatre, Grand Rapids, O. — General patronage. Madam Peacock, with Nazimova. — Very poor. This kind of pictures would soon put a "To Let" sign on the door. Enough said. — T. E. Loomis, Cozy the atre, Schenectady, N. Y. — Neighborhood patronage. Paramount Don't Tell Everything, with Gloria Swanson and Wallace Reid. — Three days to a very big business. Picture enjoyed and pleased. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Played this one two nights. Got enough the first night to pay for the film and enough the second to pay for the advertising and express both ways. Still owe the operator and the music. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Ladies Must Live, with Betty Campson. — Plenty good scenes and plenty good acting, but picture very poorly woven. Too hard to understand. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — One of the best pictures that has been on the market in a long time. Cast that cannot help but please. Scenes and costuming wonderful and we think pleased at least 90 per cent of our audience. Personally think it great. — Britton & Lundgren, Melba theatre, Alexis, 111. — Neighborhood patronage. After the Show, with a special cast. — A very good picture. Failed to draw for some reason or other, but pleased all who saw it, and is a creditable asset to anyone's program. — Fred S. Meyer, Palace theatre, Hamilton, O. — General patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Picture very good but overestimated by distributors. We lost money on it. In fact, we have lost money on all the Famous Playcrs-Lasky specials that we have played. — Lloyd Hollcnbeck, Colonial theatre, Paul, Idaho. — Small town patronage. The Bonnie Briar Bush, with a special cast. — Good picture but people do not care for English subjects. They do not make good. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Drawing card. Good acting and wonderful settings. Very poor plot, but the picture is a big drawing card on account of the stars and di