Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
00089
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31. 1921 EXHIBITORS HERALD rector. Good business. — Boen Swinny, New & Grand theatres, San Marcoa, Tex. — Neighborhood patronage. The Idol of the North, with Dorothy Dalton. — Dorothy Dalton is no good with us, and we have not played her for several months, but this picture was recommended to us as being exceptionally good, so we bought it. Believe us, it is certainly there. If your patrons like Northern stories with plenty of action this will be a knockout. — J. H. Talbert. Legion theatre, Norwich, Kan. — Small town patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Wonderful photography. Should have a better story considering number of famous stars. Advanced our prices but picture failed to draw for four-day run. — Chas. B. Corcoran, America theatre, Ventura, Calif. — Neighborhood patronage. The Charm School, with Wallace Reid. — Pleased all. Anything Wally does is good in my patrons' eyes. He has done much better than this. — R. R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Small town patronage. To Please One Woman, with Claire Windsor. — Picture is fair. Elaborate settings and well acted, but story is veryslender. Needs a lot of exploiting to put it over. Lois Weber means nothing in this city. — Raymond Frankel, Lubin theatre, Cincinnati, Ohio. — Transient patronage. The Affairs of Anatol, a Cecil B. De Mille production. — All well pleased. Good attendance. — E. W. Werner, Warwick theatre, Kansas City, Mo. — Neighborhood patronage. Experience, with Richard Barthelmess. — Some good picture for high-class houses. Director, stars and scenario all very good. — J. Carbonell. Monroe theatre, Key West F!a. — Neighborhood patronage. The Prince Chap, with Thomas Meighan. — A picture you can show with pleasure. Meighan very popular here. This picture will stand lots of advertising and being a little old does not hurt it. WESLEY BARRY becomes interested in a patent clothes pin in "School Days," the Warner Bros, state rights production. —Frank Allen, Rose theatre, Byron, 111. — Small town patronage. One a Minute, with Douglas MacLean. —A good picture which took well and pleased large audiences— William Noble Capitol theatre, Oklahoma City, Okla! — General patronage. The Ghost in the Garret, with Dorothy Gish— The ghost scenes brought down the house. Dorothy at her best in this. Everyone present was not onlv pleased but in raptures. I was out next'day, nine miles away, and heard the picture all over again. They are still talking about it. This could be played as a special. Don't be atraid of it— R. R. Gribble, Grand theatre, New Hamburg, Ont, Can.— Small town patronage. The Affairs of Anatol, a Cecil B. De Mille production. — This picture is no good for small town patronage— Horton & Lattin, Odessa theatre. Odessa, N. Y. — Neighborhood patronage. Experience, with Richard Barthelmess. —A good picture. Played to nice business. Star is well liked here. Advertise big.— Raymond Frankel, Lubin theatre, Cincinnati, Ohio. — Transient patronage. Forbidden Fruit, a Cecil B. De Mille production. — This is the most satisfying high class society special we have ever run. Fine acting, tine plot, lavish production. The name is misleading. Don't be afraid of any sex situation, for there isn't any which will give offense. All who saw it were highly pleased.— Philip Rand. Rex theatre, Salmon, Idaho. — Small town patronage. The Whistle, with William S. Hart.— For those of our patrons who came to see Bill Hart in a typical Western role this did not please so well as some of his previous pictures, such as O'Malley of the Mounted and The Toll Gate, but others thought The Whistle was the best Hart picture they had ever seen. Story and acting good. — J. H. Talbert, Legion theater, Norwich, Kan. — Small town patronage. The Gilded Lily, with Mae Murrav. — An excellent picture which was of no box office value for us. — Mrs. R. G. Jordan. Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. At End of the World, with Betty Campson. — We selected this picture as the inaugural Paramount offering in our theatre. The selection was a good one; everybody well pleased. Fair business, meaning good under present conditions for three days. — Fred S. Meyer, Palace theatre, Hamilton, O. — General patronage. Deep Waters, with a special cast. — Story not very pleasing. Acting good and will please fairly well. — R. R. Gribble, Grand theatre. New Hamburg, Ont., Can. — Small town patronage. A Lady in Love, with Ethel Clayton. — Title no good, but a dandy picture. Didn't draw for me, but a fine picture and pleased all who saw it. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. A Fighting Chance, with a special cast — A good super special feature, better liked by the women folks than the men. Pleased about 80 per cent. As far as I am concerned I thought it was a fine feature. — Joseph F. Spangler, Globe theatre, Beaver, Okla. — Neighborhood patronage. The Lottery Man, with Wallace Reid. — This picture pleased all my patrons and they told me so. Star is a favorite here. — P. J. Burford. Princess theatre, Doniphan, Mo. — Neighborhood patronage. Dr. Jekyl and Mr. Hyde, with John Barrymore. — Although this one is a lit A scene from "The Wall Flower," written and directed by Rupert Hughes, for Goldwyn distribution. tie old, any exhibitor should clean up with it. They want to see it to satisfy their curiosity. It will please about 5050. but they figure they get their money's worth anyway and don't kick. Try it. — W. P. Perry, Rialto theatre, Cheyenne. Lolo. — Small town patronage. 23^ Hours' Leave, with Doris May and Douglas MacLean. — Extra good. Pleased all. — Princess theatre, Buchanan. Mich. — General patronage. The Inside of the Cup, a Cosmopolitan production. — A production with a good sermon. Will make people talk. Fine Sunday night picture. Attendance fair. — L. A. Pilliod. Photoplay theatre, Grand Rapids. O. — General patronage. A Full House, with Bryant Washburn. — Very good. They will all like this, especially the 5-10 men, and they will come. — R. R. Gribble, Grand theatre. New Hamburg, 0nt-. Can. — Small town patronage. All of a Sudden Peggy, with Marguerite Clark. — Another 100 per cent pure picture. Not even a final clinch to shock the modest. We have people who come to see Miss Clark who never come to other shows. Also a few who do not. — R. Ross Riley. Wig-.vam theatre, Oberlin, Kan. — General patronage. The Fighting Chance, with a special cast. — A well-produced picture and, contrary to some trade journal reports, I found it pleasing to most of my patrons who viewed it. Photography settings and acting fine. Story above average. — H. J. Longaker. Howard theatre, Alexandria, Minn. — Neighborhood patronage. Always Audacious, with Wallace Reid. — Best of Wallace Reid's pictures we have ever shown. He always draws here. — R. R. Gribble, Grand theatre, New Hamburg, Ont, Can. — Small town patronage. Mary's Ankle, with Doris May and Douglas MacLean. — About as clever as Hours' Leave, and a picture that will please them all. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. — General patronage. Away Goes Prudence, with Billie Burke. — A fairly good picture. Story a little weak. But Billie puts it over fine. — E. D. Luna, Cozy theatre. Lincoln, Ark. — Neighborhood patronage. Civilian Clothes, with Thomas Meighan.— Good picture. Pleased everyone. Attendance good. — L. A. Pilliod. Photo