Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000130 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000130
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Ruth Roland White Eagle One opinion, all sections From the East "I consider 'White Eagle' even better than 'Hurricane Hutch,' which is going some." Frank Valli, East End Theatre, N. Y. " "White Eagle' should go over big in all serial theatres. Rutn Roland always draws business my theatre. Expect to do extia business 'White Eagle' because of unique cliff dweller sets and Western atmosphere. Clean, filled with action, yet censorproof." Charles Rollins, Star Theatre, Boston. From the Middle West From the Far West " 'White Eagle' even better than 'Hands Up.' " A. K. Beusad, Woild in Motion Theatre, Kansas City. " 'White Eagle,' a world beater. Daring performance of Ruth Roland unexcelled. Photography 100 per cent., settings magnificent. Would do credit to feature product. Evei y exhibitor should book it to fortify himself against a long winter." F. E. Wolcott, Majestic Theatre, Racine, Wis. "Have used every Pathe serial, and there have been some mighty good ones, but 'White Eagle' looks like the best in a long time. We always figuie on a knockout when Ruth Roland is the star." W. E. Shipley, Empire Theatre, Salt Lake. '"White Eagle,' Ruth Roland's best serial. ' Contains the things fans want, a good story, Indians, cowboys and plenty of outdoor action." S. B. Steck, Cozy, Lyceum and Rex Theatres, Ogden, Utah. These are just a few, boys. The mails are ja m m e a1 with praise of "White Eagle:" hfheseriaL