Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000132 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000132
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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] Rorhaclcer-A//er Laboratories, Inc. I *2 Hollywood, Cali/omia it mi ■ 77ie Pessimist kicks because of the thorns on roses, while the Optimist rejoices roses, because of the roses on thorns. As the New Year is tolled in we renew our pledge as Optimists. We have profound and proper faith, in the Motion Picture Industry. We have the courage and vision to predict bigger and better things from and for our Industry during 1922. By constant vigilance and diligence we will protect our clients and extend our ability to serve. The Rothacker Film Mfg. Co. of Chicago and Rothacker-Aller Laboratories of California are dedicated to the Art of making the screen beautiful and will always continue to operate conscientiously, efficiently and loyally. HAPPY NEW YEAR! Watterson R. Rothacker, President.