Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000135
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 7, 1922 EXHIBITORS HERALD 23 Hailed as Her Masterpiece from Coast to Coast! Here 'ssome more reviews it will pay you to read if you are looking for box office attractions A MASTERPIECE ""Artistically beautiful, dramatically gripping — the most interesting picture in which the popular Anita Stewart has ever been seen. An excellent story. The audiences at the Kinema applauded in rapturous exultation. Tensely dramatic situations, manifold intensity and suspense. Marvelous scenes — a masterpiece." — Los Angeles Heraldm APPEALING IN BEAUTY "Anita Stewart acts with her usual grace. Pictorially the scenes [are appealing in their beauty." — Los Angeles Express. THRILLS APLENTY "You're sure to get a thrill and you'll enjoy Miss Stewart's luminous beauty. Her charm is of the first order." — Los Angeles Times. GREAT EMOTIONAL WORK "Anita Stewart plumbs a new depth in emotional acting. The play is staged with a lavish hand. Particularly good is the hurricane scene." — Los Angeles Record. STRONGEST DRAMA YET "One of the strongest dramas in which Anita Stewart has yet appeared — a most interesting story and replete with excellent dramatic scenes. Miss Stewart is bewitching; she mounts emotional heights and meets every phase of the absorbing play with skill and finesse. Holds the audience's attention at top pitch throughout." — Los Angeles Examiner. Louis B. Mayer presents ANITA STEWART the inimitable star in "Playthings of Destiny" By Jane Murfin and Larry Trimble; Directed by Edwin Carewe; Scenario by Anthony Paul Kelly. A First National Attraction Released on the Open Market