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January 7, 1922
EXHIBITORS HERALD
65
Goldwyn
Dangerous Curve Ahead, a Rupert Hughes production. — Pleased immensely. — J. J. McHenny, Allen-Charette, Inc., New Bedford, Mass.
For Those We Love, with Betty Compson. — Failed to please the few who saw it. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage.
Bunty Pulls the Strings, with a special cast. — What's the use? You don't get them in with this kind of stuff in a small town. Picture may be all right but business was rotten. No pulling power whatsoever.— W. Ray Erne, Arcade theatre, Tharlotte, Mich. — Small town patronage.
Beating the Game, with Tom Moore. — Picture fairly well liked. Business only fair. — D. L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage.
Beating the Game, with Tom Moore. — A very good program picture and pleased. Drew fairly well. — A. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage.
The Great Lover, with a special cast. — No good. Nothing but kicks on it. Not a small town picture. — Howard Varing. Royal theatre. Spirit Lake, la. — General patronage.
The Old Nest and Dangerous Curve Ahead, Rupert Hughes productions. — I contracted for both pictures at the same time and at the same price for a two-day showing of each. Later I asked for an extra day on The Old Nest, this being the first time in my ten years of experience that I have shown a picture for three days. The Old Nest held up splendidly for the entire three days. Dangerous Curve Ahead, while a fine picture, was not a success financially. Part of my profit on The Old Nest went to pay the losses on Dangerous Curve Ahead. — J. E. Stocker, Myrtle theatre, Detroit, Mich.
Wet Gold, with Ralph Ince. — Newspaper "roasted" this. Business big. — J. J. McHenny, Allen-Charette, Inc., New Bedford, Mass.
Flame of the Desert, with Geraldinc Farrar. — Not very pleasing. Have had better of her. — G. H. Jenkinson, Victor theatre, Minocqua, Wis.
The Little Shepherd of Kingdom Come, with Jack Pickford. — This is an excellent picture. They were all pleased and that is what counts. — Edw. Lindsey, Lindsey theatre, Industry, 111. — Small town patronage.
A Tale of Two Worlds, with a special cast. — Business excellent. Picture received many favorable comments. — D. L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage.
His Own Law, with Hobart Bosworth. — Good. Should make more like it. — G. Strasser, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage.
Madame X, with Pauline Frederick. — ■ The best Goldwyn picture ever shown
Some time ago I promised to wash my neck and send in my photo. It's coming. I hate to hand Jenkins, Sprague, Rand and Meyer a body-blow, but it looks as though they will be out when my handsome physiog appears.
Ask Jenkins if he remembers the guy who rode the same train with him from Cleveland.
A. L. PICKER, Rex Theatre, Ironwood, Mich.
PLAY SQUARE (Fox), with Edna Murphy and Johnnie Walker — A fair program picture. We got by pretty fair with it on a serial night. Nothing particular to criticize in it.
I hope my readers will pardon me for wandering a little from the subject, but there is something that occurs to me that I must speak a word about. From time to time I have noticed that some exhibitors say such and such producer's pictures "are all good." Frankly, we don't believe it.
Dear Mr. Exhibitor, please don't say it again, or, well, we will not think of you as foolish, but we will not think of you at all. It will be difficult to forget you, but it shall be done.
I wish to apologize to the HER; ALD for this apparent criticism of this department, as this part of the magazine alone is worth the price of admission. I will also say that we, meaning my son and I, intend to subscribe for the HERALD "forever, yes, forever and a day; 'till the walls shall crumble to ruin and moulder in dust away." — W. H. CREAL, Sr., Suburban Theatre, Omaha, Nebr.
here. Good story, fine settings, flawless acting. Receipts just fair during holiday shopping season. — Howard Varing, Royal theatre. Spirit Lake, la. — General patronage.
The Highest Bidder, with Madge Kennedy.— A good picture which pleased. Bad blizzard kept people away the first night. Second night did pretty fair business.— E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage.
Earthbound, with a special cast. — A mighty fine production. Where are there some more like it? — Horton & Lattin, Odessa theatre, Odessa, N. Y. — Neighborhood patronage.
The Little Fool, with a special cast. — Good program offering. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage.
Hodkinson
The Man of the Forest, a Zane Grey production. — Another Zane Grey winner. Fine business two days. Everybody well pleased. Animals show up in good style. I consider this distributor the leader when it comes to co-operation. — Joe Dantz, Imperial theatre, Seattle, Wash. — Downtown patronage.
Rip Van Winkle, with Thomas Jefferson.— Had co-operation of schools. Pulled fair with children, but did not take with the older people. Passed us by. Production good. — Silverman Bros., Strand theatre, Altoona. Pa. — General patronage.
The Spenders, with a special cast. — Good picture. Will fit any audience. — L. A. Pilliod, Photo Play theatre, Grand Rapids, O. — Neighborhood patronage.
The Man of the Forest, a Zane Grey production. — Fine and everybody enjoyed it thoroughly. A good box office attraction.— F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining Town patronage.
Desert Gold, with E. K. Lincoln. — Positive knockout. Played three days and stood them up outside during three days of continuous rain. T. Hayes Hunter sure directed a wonderful picture. Advertising accessories extra good. — Joe
Dantz, Imperial theatre, Seattle, Wash. — Downtown patronage.
East Lynne, a Hugo Ballin production. — Very good. Should be more pictures of this type. It will please. Mabel Ballin is an actress. — L. L. Gonnor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage.
The Bandbox, with Doris Kenyon. — The poorest one we ever showed. — R. R. Gribble, Grand theatre, New Hamburg, Out.. Can. — Small town patronage.
Metro
The Four Horsemen, with a special cast. — While we are at peace with all nations and living in the period of reconstruction, this is not the picture to help the good work along. It revives the old hatred and animosity of the war scenes. Had we known what the picture was we would not have shown it. The theme of the picture is not what the people are looking for. At least it proved to be so in our community. — Ruby theatre, Jamestown, N. D. — Neighborhood patronage.
The Man Who, with Bert Lytell. — Here is a dandy comedy-drama that should almost please everybody. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage.
The Lure of Youth, with Gareth Hughes. — Business poor. Picture only passable. No kicks, but no favorable comments. — D. L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage.
The Great Redeemer, with a special cast. — Gave better satisfaction than specials costing twice as much and talked about for days after showing. — Gem theatre, Waterville, Minn. — Neighborhood patronage.
Alias Jimmy Valentine, with Bert Lytell. — Fair picture. Drew well for me. Good entertainment. — L. A. Pilliod, Photo Play theatre, Grand Rapids, O. — Neighborhood patronage.
Madame Peacock, with Nazimova. — A picture not worth looking at, and if you tried to sleep you would sure have a nightmare. Should be junked. You are stung if you book it. — Dodge & Baker, Unique theatre, Myrtle Point, Ore. — Neighborhood patronage.
Without Limit, with a special cast. — Business fair. Picture well liked. — D. L. Hill, Pickwick theatre, San Diego, Calif. —Transient patronage.
Without Limit, with a special cast. — Went over big to over 90 per cent of good sized house. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage.
There Are No Villains, with Viola Dana. — There can not be any "villains" if Viola is there. She makes 'em good. Picture good and star superb. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage.
Polly With a Past, with Ina Claire.— A picture with a big "rep" but awfully
Each issue of the HERALD is. eagerly looked forward to by the writer. Needless to say, the first section I turn to is the department headed, "What the Picture Did for Me." Instinct, I suppose, causes me to do this.
Note that another trade journal thought so well of your idea that they have copied it.
My! Ain't it nice to be original? HARRY M. PALMER,
Liberty Theatre, Washington, Ind.