Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000178
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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66 EXHIBITORS HERALD January 7, 1922 JOHN GILBERT in a scene from the Fox production, "Gleam O' Dawn," which was directed by Jack Dillon. slow warming up. A minister's daughter keeping a bachelor apartment looks queer. The finish is good and it pleased. — Ben L. Morris, Elk Grand theatre, Bellaire, O. — General patronage. The Great Redeemer, with a special cast. — An interesting feature above the ordinary. — Gem theatre, Waterville, Minn. — Small town patronage. Paramount Get-Rich-Quick Wallingford, a Cosmopolitan production. — Excellent. Another success for Doris Kenyon, who drew well.— William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. Enchantment, a Cosmopolitan production.— Picture very well named. Enchantment is really enchanting. Marion Davies is worthy of much praise in this work. She also was charming and convincing in her role. — J. Carbonell, Monroe theatre, Key West. Fla. — Neighborhood patronage. The Sheik, with Agnes Ayres and Rudolph Valentino. — Very good picture but a little disappointing to some patrons who wished it to follow the book more closely. Personally, it had a very unsatisfying ending. Business fair but publicity took all the profits. — S. S. Stevenson, Princess theatre, Henderson, N. C. — Small town patronage. The Affairs of Anatol, a Cecil B. De Mille production. — I ran this the second week of release in this territory and just broke even. Nothing can be said against the cast or the beauty of the production and if your people are "star fans" you may get by. If you advance admissions both you and your audience will be disappointed. Story! There is none. The only thing you will remember five minutes after the show is over, is of seeing Wallie Reid break up a lot of very good furniture. — Geo. B. Howard, Rex theatre, Albion, Nebr. — General patronage. Three Word Brand, with William' S. Hart. — A good picture but not as good as the most of William S. Hart's. A little weaker than others. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The City of Silent Men, with Thomas Meighan. — An excellent picture, but many complained that it was a bit too strenuous. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — -Neighborhood patronage. The Affairs of Anatol, a Cecil B. DeMille production. — This will make money and please them. — C. G. Scott, Crystal theatre. South Superior, Wyo. — General patronage. The Call of the North, with. Jack Holt. — Good in every respect. Holt is a clever actor and makes good in every subject he plays. Picture was well liked. — J. Carbonell. Monroe theatre. Key West, Fla. — Neighborhood patronage. Three Word Brand, with William S. Hart. — Excellent. Big business. Crowded houses. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. The Great Impersonation, with James Kirkwood. — Good picture and excellent cast throughout. Will play good to any average class and insure favorable remarks. Business fair due to Christmas shopping. — H. B. Barr, Rialto theatre, Enid, Okla. The Whistle, with William S. Hart.— Went over big, this being a mill town. — J. J. Mcllenny, Allen-Charette, Inc., New Bedford, Mass. Sick Abed, with Wallace Reid.— Nothing to get excited over. Fair program picture. — D. A. Kooker, Happy Hour theatre. Ewcn, Mich. — Neighborhood patronage. The Cradle of Courage, with William S. Hart. — This will make money for you, and is sure to please. — C. G. Scott, Crystal theatre, South Superior, Wyo. — General patronage. The Lost Romance, a William DeMille production. — Finely produced but did not draw. — J. T. Mcllenny. Allen-Charette, Inc., New Bedford, Mass. The Affairs of Anatol, a Cecil B. DeMille production. — This is certainly composed of a great galaxy of stars. Story too weak for stars. Business poor, on account of denression and home talent show for ooposition. — L. R. Moore, Roma theatre, Columbus Grove, O. — Neighborhood patronage. Something to Think About, a Cecil B. DeMille production. — A 100 per cent production that pleased the 250 that saw it but I lost money. I played it too near Xmas. People were busy shopping and passed this one by. You can't go wrong on this picture. It's wonderful. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Jailbird, with Douglas MacLean. — Fair comedy-drama. Not as good as the usual MacLeans. Attendance poor. — L. A. Pilloid, Photoplay theatre, Grand Rapids, O. — General patronage. White and Unmarried, with Thomas Meighan.— Generally liked. — J. J. McHenny, Allen-Charette, Inc., New Bedford, Mass. After the Show, a William DeMille production. — Great picture. Good stars. Well played. Good photography. Will satisfy 90 per cent of any patronage for exhibitors showing this type of picture. Fair business due to general depression. — H. B. Barr, Rialto theatre, Enid, Okla. Homer Comes Home, with Charles Ray. — Very amusing comedy-drama. Patrons liked this one. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. The Sins of Rozanne, with Ethel Clayton.— A splendid production but failed to get the money. As a rule Miss Clayton draws well, but this one they didn't come to see. No fault of the picture. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Crooked Streets, with Ethel Clayton. — Nothing to this one. There was action but nothing to the story. Lost money.— Edw. Lindsey, Lindsey theatre, Industry, 111. — Small town patronage. Heliotrope, with a special cast. — A good, strong story with a good cast. One you can't go wrong on. — L. A. Pilliod, Photoplay theatre, Grand Rapids, O. — General patronage. Double Speed, with Wallace Reid. — Knocked 'em stiff. Grownups will like this one. They all went out with a smile. — F. Noah, Liberty theatre, Frankford. Mo. — Neighborhood patronage. Heliotrope, with a special cast. — Those who saw it thought it was fine. No drawing power, due to poor title. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. The Inside of the Cup, with a special cast. — Ran it on Sunday. People told me that such pictures will empty churches