Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000179
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 7, 1922 EXHIBITORS HERALD 67 I and fill the theatre on Sunday. One of I the best pictures of the year. — Chas. i Blaine, Morgan theatre, Henryetta, Okla. I — General patronage. The Great Moment, with Gloria Swani son. — Classy production. Well received. I —J. -J. McHenny, Allen-Charette, Inc., [ New Bedford, Mass. What's Your Hurry? with Wallace ' Reid. — Just fair. Reid will not draw tor I me. — W. E. Elkin, Temple theatre, Aber • deen, Miss. — Neighborhood patronage. Stepping Out, with Enid Bennett. — Good program picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. The Princess of New York, with a special cast. — Too bad these foreign productions are mixed in with so many good American pictures. Such film dissatisfies every patron. Gets them "leery" about coming pictures. — H. B. Barr, Rialto theatre, Enid, Okla. Let's Be Fashionable, with Doris May and Douelas MacLean. — Silly to the extreme. Don't book it. — Dodge & Baker, Unique theatre, Myrtle Point, Ore. — Neighborhood patronage. The Jailbird, with Douglas MacLean. — A good picture. Took well. Business fair.— Chas. H. Bills, Opera House, Lenora, Kans.— Small town patronage. Deep Waters, a Maurice Tourneur production.— Just fair. Some liked it. Others didn't. Beautiful scenery, but people like a story along with it. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Hairpins, with Enid Bennett. — A verygood program picture. Not as good as some of her other pictures. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Deception, with a special cast. — This will make money for you and is sure to please. — C. G. Scott, Crystal theatre. South Superior, Wyo. — General patronage. Black Is White, with Dorothy Dalton. — One of the best pictures I have had. The story is there and the work of Dalton is immense. Patrons' comments on this were many and profuse. I'd say book it if you haven't done so. — W. F. Haycock, Star theatre, Callaway, Nebr. — Neighborhood patronage. The World and His Wife, with Alma Rubens. — Ladies liked this one very much. Did not please the men. Too tragic. Wrong kind to show during hard times. — F. E. Sabin. Majestic theatre. Eureka, Mont. — Neighborhood patronage. Always Audacious, with Wallace Reid. — Good Reid picture. Perhaps a little better than the average. Attendance • eood. — L. A. Pillod. Photoplay theatre. Grand Rapids, O. — General patronage. Sand, with William S. Hart.— Played this at special prices and pleased all. It's the kind they expect to see when they turn out to see Hart. One of his best. — W. P. Perry. Rialto theatre. Cheyenne Wells, Colo. — Small town patronage. The Market of Souls, with Dorothy Dalton. — For some reason the star does not draw well here. The picture was a good one and well acted, but crowd was mostly the "Wood" family. — R. Ross Riley, Wigwam theatre, Oberlin, Kans. — General patronage. Civilian Clothes, with Thomas Meighan. — A dandy. It's all you could ask for; as good as you could wish for. Isn't that enough' — R. R. Gribble. Grand theatre. New Hamburg, Ont.. Can. — Small town patronage. Sick Abed, with Wallace Reid. — A very good entertainment, but I don't see anything to rave about. No comments from patrons either way. — P. J. Burford, Prin cess theatre, Doniphan, Mo. — Neighborhood patronage. Idols of Clay, with Mae Murray. — This will make money tor you, and is sure to please. — C. G. Scott, Crystal theatre, South Superior, Wyo. — General patronage. In Mizzoura, with Robert Warwick. — The bunk. Pictures like this will never go over for me. Nothing to it. The poorest picture I ever had from Paramount.— W. F. Haycock, Star theatre, Callaway, Nebr. — Neighborhood patronage. The Bait, with Hope Hampton. — Good picture. Will please. — R. R. Gribble, Grand theatre. New Hamburg, Ont., Can. — Small town patronage. The Cradle of Courage, with William S. Hart. — Hart always brings out a crowd. Attendance good. — L. A. Pilloid, Photoplay theatre, Grand Rapids, O. — General patronage. My Lady's Garter, with a special cast. — Just a fair picture. They failed to get the story in this one, and it will hardly please those who have read the book. — W. P. Perry, Rialto theatre, Cheyenri; Wells, Colo. — Small town patronage. Burglar Proof, with Bryant Washburn. — Fair picture. The Rookie's Return, with Douglas MacLean, is another good picture, but he has made better ones. — R. R. Gribble, Grand theatre. New Hamburg, Ont., Can. — Small town patronage. Let's Be Fashionable, with Doris May and Douglas MacLean. — A good comedydrama. Full of action. — E. D. Luna, C0Z3theatre, Lincoln, Ark. — Neighborhood patronage. Pathe The Sage Hen, an Edgar Lewis production.— A good picture. Interesting from start to finish. Tell them what you got. You can't disappoint your patrons on this. Went over big. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. Half a Chance, with Mahlon Hamilton. — I'm maybe a poor judge of shows, but I put Half a Chance over as a special and have heard only praise for the photoplay. It's got a kick in every foot, and is worth running in every house. — F. W. Horrigan, McDonald theatre, Philipsburg. Mont. — Mining town patronage. Sherry, with a special cast.— Drew good My Lucky Seven for 1921 1. The Mark of Zorro. 2. The Great Redeemer. 3. Yes or No. 4. Don't Ever Marry. 5. Outside The Law. 6. Reputation. 7. Dinty. W. A. PETERSON, Scenic Theatre, Mt. Vernon, S. D. business, but I don't know why. Not much to it. When an agent tries to sell you this one, put up the sign: "Public School, drive slow." — J. C. Jenkins, Auditorium theatre, Neligh, Nebr. — Neighborhood patronage. Half a Chance, with Mahlon Hamilton. — Good enough for any house. — D. A. Kooker, Happy Hour theatre, Ewen. Mich. — Neighborhood patronage. Man and His Woman, with a special cast. — Good, deep picture and should give satisfaction everywhere. Business poor owing to work conditions. — F. H. Gatcomb, Armstrong theatre, Yanceboro, Maine. — Small town patronage. The Killer, with a special cast. — All that the name implies. This picture went over very good. Will please. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. The Killer, with a special cast. — Title is against this attraction, but the picture is O. K. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. Lahoma, an Edgar Lewis production. — A Western that is a real Western. I wouldn't put it in the special class, but then at that it's better than some that a few of them are putting out and calling specials. — W. F. Haycock, Star theatre, Callaway. Nebr. — Neighborhood patronage. Sherry, with a special cast. — This is an extra good picture. I think it pleased CLYDE COOK in "The Chauffeur" objects to the tar and the feathers his playful captors have prepared for him. It's a new Fox comedy.