Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000180 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000180
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

68 EXHIBITORS HERALD January 7, 1922 CHARLES RAY, the First National star, meets Mayor Andrew J. Peters, of Boston, Mass., during the star's visit to that city, through Nathan H. Gordon, well known New England exhibitor. everyone. My patrons would like to see some more of Pat O'Malley's acting. — F. H. Gatcomb, Armstrong theatre, Vanceboro. Maine. — Small town patronage. R-C Pictures Salvage, with Pauline Frederick. — A very fine picture. Story very unusual and highly entertaining. Star is not popular here and business was way below average. — A. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. ONE MAN IN A MILLION, with George Beban. — An absolutely high grade picture and one that any exhibitor may be proud to show. We did not get exceedingly rich by showing it but if Mr. Beban will make more of this class, we will run them anyway, and make the people like them. P. S. — Regardless of what the judges may decide in the famous beauty contest I vote in advance for my old friend, John C. Jenkins, as I believe him to be the handsomest man in the world, on or off the screen. Now, I'll tell you what I'd like to see, and that is Mr. Jenkins in a slapstick comedy. — W. H. Creal, Sr., Suburban theatre, Omaha, Nebr. The Lure of Jade, with Pauline Frederick.— The great exponent of emotional acting at her best. An all around good picture. Made better by the famous dramatic beauty. Book it, it's good. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. If Women Only Knew, with a special cast. — A mighty good picture that held the audience. Everybody liked it. Regular admission, 11 and 25 cents. — Howard Varing. Royal theatre, Spirit Lake, la. — General patronage. See My Lawyer, with T. Roy Barnes. -Didn't create any riot. Parting one's name in the middle doesn't make a comedian.— Giacoma Bros., Crystal theatre. Tombstone. Ariz. — General patronage. The Butterfly Man, witli Lew Cody. — Picture failed to draw. Poorly titled to bring any one in. — W. C. Allen, Casino theatre. Antwerp, N. Y. — Neighborhood patronage. Cold Steel, with J. P. McGowan.— Good western. People seemed to like it and it drew fair business, although advertising material furnished on this picture is very ordinary. — A. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. Seven Years Bad Luck, with Max Linder. — This sure made all of them laugh. It is a dandy to chase the blues. I wish we had more of this type to show. — H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. Where Lights Are Low, with Sessue Hayakawa. — We were agreeably surprised when this picture pleased very highly. A good attendance. If you have any "hard to please" book this one. — C. G. Scott, Crystal theatre. South Superior, Wyo. — General patronage. Beckoning Roads, with Bessie Barriscale. — Very dull and uninteresting. — C. W. Brayman, Emprize theatre, Cedar Springs, Mich. — Transient patronage. The Broken Butterfly, with Lew Cody. — One of those heart-touching stories that will hold the people in their seats until the end. Good picture and drew well. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. If Women Only Knew, with a special cast. — A clever picture with a very sensible theme. Pleased all that came in, which was very few on account of heavy snowstorm. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining town patronage. Where Lights Are Low, with Sessue Hayakawa. — As usual, he goes big. — J. J. McHenny. Allen-Charette, Inc., New Bedford, Mass. The Fortune Teller, with Marjorie Rambcau. — Many good comments and a real good picture. Shown at regular admission, but will stand a raise. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. The Sting of the Lash, with Pauline Frederick. — This style of picture for Frederick puts her over strong in this town where she has lost her hold. — C. G. Scott, Crystal theatre, South Superior, Wyo. — General patronage. Realart The Speed Girl, with Bebe Daniels.— Very fine picture. Pleased all Bebe's fans. Bebe Daniels is the only star of Realart that is a drawing card for me. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. The March Hare, with Bebe Daniels.— Gave 100 per cent satisfaction. Lots of good hearty laughs. — Giacoma Bros., Crystal Theatre, Tombstone, Ariz.— General patronage. The Speed Girl, with Bebe Daniels.— Was disappointed in this picture and in Bebe Daniels. About the poorest picture she made. All her others have been extra good. — Charles Kuchan, Idylhour theatre, Canton, 111. — General patronage. Two Weeks With Pay, with Bebe Daniels. — Pleased 100 per cent. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. Her Beloved Villain, with Wanda Hawley. — A good, clean little picture that will most assuredly please. — W. E. Elkin, Temple theatre, Aberdeen, Miss.— Neighborhood patronage. The Little Clown, with Mary Miles Minter. — A good picture for the kids, and the old kids, too. — Howard Varing, Royal' theatre, Spirit Lake, la. — General patronage. The Furnace, with a special cast. — Wonderful picture. Must hand it to Realart for a square deal, and consistently good, clean pictures. Women especially rave about this picture. — A. L. Middleton, Grand theatre. Dequeen, Ark. — Small town patronage. Ducks and Drakes, with Bebe Daniels. — Good picture. Comedy. — Howard Varinsr, Royal theatre, Spirit Lake. Ia.— General patronage. Her Face Value, with Wanda Hawley. — Everyone liked this picture. — Mrs. R. G. Jordan, Hinsdale theatre. Hinsdale, 111. — Neighborhood patronage. Don't Call Me Little Girl, with Mary Miles Minter. — Plenty of laughs here. Let's have more like it. — Howard Varing, Royal theatre, Spirit Lake, Ia. — General patronage. Selznick A Man's Home, with a special cast. — A great picture with a strong cast. Business ordinary. Probably on account of Christmas. — Silverman Bros., Strand theatre, Altoona, Pa. — General patronage. Remorseless Love, with Elaine Haramerstein. — A fine picture. Both star and lead, Niles Welch, were very good. Patrons highlv pleased. — Charles Kuchan, Idylhour theatre, Canton, 111. — General patronage. Pleasure Seekers, with Elaine Hammerstein. — Star and pictures were as good as you want them. Did nice business in holiday week. — Ben L. Morris, Olympic theatre, Bellaire. O. — General patronage. The Sin That Was His, with William Faversham. — They didn't care for this one. Just fair. Good acting but not the kind of story they like. — W. E. Elkin, Temple theatre. Aberdeen, Miss. — Neighborhood patronage. The Greatest Love, with Vera Gordon. — This is the best picture we have shown this year. Everyone greatly pleased. This picture will go big anywhere. — P. S. Neilan, Rex theatre. La Moure, N. D. — Small town patronage. Gilded Lies, with Eugene O'Brien. — Star has a following but picture was only fair. Patrons seemed to think it merely