Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000182
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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70 EXHIBITORS HERALD January 7, 1922 traordinary Western feature. Star made a hit. Business good on this picture. — Silverman Bros., Strand theatre, Altoona, Pa. — General patronage. Reputation, with Priscilla Dean.— Good acting, etc., but failed to draw much. Seemed to please those who saw it.^Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. False Kisses, with Miss DuPont.— Not a great picture but a pleasing one, and all who saw it liked it. Story was convincing and star did the part fine. — Ben L. Morris, Temple theatre, Bellaire, O.— General patronage. The Man Trackers, with George Larkin. — This is a good picture and will please. Owing to the fact that there is lots of action. The story is weak.— F. H. Gatcomb, Armstrong theatre, Vanceboro, Maine. — Small town patronage. Desperate Youth, with Gladys Walton. — When this good clean comedy drama, full of human interest, does not please them, they are a hard bunch to please. — M. D. Foster, Gem theatre, Williamsburg, Kans. — Small town patronage. The Magnificent Brute, with Frank Mayo. — I consider this a fair picture, poorly titled; could not see anything magnificent nor brutal about it, and believe such titles do more harm than good among the present day fans. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. The Big Adventure, with "Breezy" Eason. — Pictures of this calibre helped to put over my Sunday shows this fall. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Cheated Love, with Carmel Myers. — This is a dandy clean story and pleased the majority. First part makes one think of Humoresque. — M. D. Foster, Gem theatre, Williamsburg, Kans.— Small town patronage. Fixed By George, with a special cast. — Another comedy-drama that pleased 100 per cent. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Outside the Law, with Priscilla Dean. — A knockout. Broke all house records for a two-day run. Pleased everybody at 20 and 40 cents last May. — Howard Var ing, Royal theatre, Spirit Lake, la.— General patronage. Vitagraph The Son of Wallingford, with a special cast. — Much better than I expected. Few pictures have pleased my audience more. They like a picture for its entertaining value, and this one sure has it. Cast exceptionally good, and I can only lay the blame for rather light business to the hard times or my failure in advertising. It will please, and should draw anywhere.— Geo. B. Howard, Rex theatre, Albion, Neb. — General patronage. The Secret of the Hills, with Antonio Moreno. — An A-l program picture. Star very good. Plenty of action. Business picked up on this picture. It pleased both the men and women. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. Bring Him In, with Earle Williams.— Fairly good. This red-blooded stuff is what my Saturday crowd wants. I ran a Tom Santschi two-reeler and a Lloyd reissue with this at 10 and 20 cents to fair business. — W. Ray Erne, Arcade theatre, Charlotte, Mich.— Small town patronage. Steelheart, with William Duncan. — A well-played picture which was well received. Miss Edith Johnson, .co-star, helped to put the picture over, and in a very pleasing way. — William Noble, Empress theatre, Oklahoma City, Okla. — General patronage. The Son of Wallingford, with a special cast. — The picture, as a whole, fair. It was padded to make eight reels. Ought to have been five. Business poor during entire run. It was far from a special. — ■ Donald W. Knapp, Strand theatre, San Bernardino, Calif. Trumpet Island, with a special cast. — Good production that carries thrills, interest and action. Moves fast and makes you wish for more. — I. O. O. F. Hall, Grand Gorge, N. Y. — Neighborhood patronage. Trumpet Island, with a special cast. — One of the best pictures of 1920. Has everything. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. The Single Track, with Corinne Grif fith.— Picture well liked. Business very good. Fine advertising possibilities here. — D. L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage. Black Beauty, with Jean Paige. — Best to draw of anything I have had. — Edw. Lindsey, Lindsey theatre, Industry, 111. — Small town patronage. Her Lord and Master, with Alice Joyce. — This gave better satisfaction than any program picture we have shown in months. Would have been good for two days. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. The Secret of the Hills, with Antonio Moreno. — A very good and interesting program picture, and pleased. — Peter Krauth, Opera House, Denison, la. — Neighborhood patronage. Black Beauty, with Jean Paige.— Mighty big production. Pleased about 90 per cent. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. Bring Him In, with Earle Williams. — Patrons said they liked it. Our opinion is, it's a good program picture. Star is good. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighbrhood patronage. The Heart of Maryland, with Catherine Calvert. — A true to life story of the Civil War. Some patrons said it was the, best picture they ever saw. Gave general satisfaction.— H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. State Rights Heart of the North, (Davis), with Roy Stewart. — Fine outdoor production. Patrons well pleased with it. — L. D. Fairfield, Legion theatre, Wakonda, S. Dak. —Small town patronage. A Child for Sale (Graphic), with a special cast. — This one got the people out and on opening drew more business than The Affairs of Anatol the previous week, with less advertising. The kind of a picture the regular picture crowds like. A child singer helps it along. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. The Servant in the House, (F. B. O.), with a special cast. — Something different. A good Sunday drama. Many favorable comments. — Gem theatre, Waterville, Minn. — Neighborhood patronage. Penny O' Top Hill Trail, (Federated), with Bessie Love. — Her first picture was poor, second one extra good. The best picture she ever made. Many compliments, but poor attendance one day. — Charles Kuchan, Idylhour theatre, Canton, 111. — General patronage. A Woman's Business, (Jans), with a special cast. — Absolutely worthless. No story, poor photography and worse acting. Dodge this one. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. The Soul of Rafael, (Equity), with Clara Kimball Young. — Very poor indeed. Matinee killed the night show. It is a Catholic story and just the kind my patrons don't like. — W. E. Elkin. Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Straight From Paris, (Equity), with Clara Kimball Young. — Good picture. Every one pleased, and better than her usual run. Just fair business on account of weather. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. The Barbarian, (Pioneer), with Monroe Salisbury. — Patrons well pleased. Fine