Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000183 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000183
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 7, 1922 EXHIBITORS HERALD 71 scenery. Not a whole lot of action. — Gem theatre, Waterville, Minn. — Neighborhood patronage. A Western Adventurer, (Pioneer), with William Fairbanks. — An exaggerated Western, but patrons just ate it up. They all want to see him in his next one. Plenty of good paper on this. Use it. — M. Oppenheimer, Empire theatre. New Orleans, La. When Dawn Came, (Producers Security,), with a special cast. — A splendid picture. Don't remember when a picture pleased so much. Many compliments. Should run it as a special. — Charles Kuchan, Idylhour theatre, Canton, 111. — General patronage. The Shepherd of the Hills, (H. B. W.), a Harold Bell Wright production. — Stay away from this boys. Can't follow with music, and simply no head or tail to story. Lost half of my house after third reel. Patrons very much disappointed. — I. A. Iverson, Electric theatre, Cut Bank. Mont. The Fighting Stranger, (Canyon), with Franklyn Farnum. — Star well liked in my house, but the picture could have been better. Did a fair business. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. Kazan, (Export and Import), with Jane Novak. — Story a little jerky in parts. However, the dog's acting and the beautiful snow scenes offset any of play's bad features. Curwood's stories seem to film well. — L. R, Moore, Roma theatre, Columbus Grove, O. — Neighborhood patronage. The Fighting Stranger, (Canyon), with Franklyn Farnum.— Average western. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Serials Winners of the West, (Universal), with Art Acord. — I got the teachers busy on this. First episode was up to my highest expectations. This is new. If it is all as promising as first one it will prove the best on the market. — Mrs. W. H. Heifer, Itasca theatre, Alice, Tex. — Small town patronage. The White Horsemen, (Universal), with Art Acord. — Ran the last episode last Saturday. Pleased 50 per cent. Had people all through the 13 episodes trying to see the white horse, but went home disappointed after the last episode. — Chas. Blaine, Yale theatre, Henryetta, Okla. — General patronage. Fighting Fate, (Vitagraph), with William Duncan and Edith Johnson. — Very fair serial. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. Miracles of the Jungle, (Federated), with a special cast. — Looks like the best bet of this class. Ran Son of Tarzan, Lost City and similar ones.' This one started good and business is better on fourth week than first. Only one ever to do this. — Ben L. Morris. Elk Grand theatre, Bellaire, O. — General patronage. Hurricane Hutch, (Pathe), with Charles Hutchinson. — Good stunts and no killing yet. On 11th episode. Something doing all the time. — Howard Varing, Royal theatre. Spirit Lake, la. — General patronage. The Adventures of Tarzan, (A. T. S. S. C), with Elmo Lincoln.— Started very big, but losing heavily on every episode. Nothing wrong with the serial, only people are tired of this come-again-next-week stuff.— Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. The Blue Fox, (Arrow), with Ann Little— Good serial. On the 14th episode. Business dropped off when I started an other serial. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Short Subjects Kineto Review, (National Exchanges). — Peculiar Pets, and Was Darwin Right? are good enough to be played at any theatre, anywhere. — Chas. Blaine, Yale theatre, Henryetta, Okla. — General patronage. The Fall Guy, ( Vitagraph), with Larrv Semon.— Not quite as good as The Bakery, but got a lot of laughs. Larry is the best slapstick bet. — W. Rav Erne, Arcade theatre, Charlotte, Mich.— Small town patronage. The One Best Pet, (Educational), with a special cast. — One of the best comedies ever made. A scream from start to finish. — A. L. Middleton, Grand theatre. Dequeen, Ark. — Small town patronage. Among Those Present (Asso. Ex.). with Harold Lloyd. — A full week. A riot. — J. J. McHenny, Allen-Charette, Inc., New Bedford, Mass. The Bell Hop, (Vitagraph), with Larry Semon. — Boys, here is a comedian that draws and pleases. His comedies are the best rough and tumble I have ever seen. They are 100 per cent pure. The Bell Hop is extremely funny.— W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Joy Riders, (Pathe) with Snub Pollard.— Just a one-reeler, but Oh boy, it's there! Harold Lloyd never made any that got more laughs than this little auto skit did. It is a real riot, a feature comedy.—Ben. L. Morris, Olympic theatre, Bellaire, O. — Neighborhood patronage. Snooky's Wild Oats, (Educational), with a special cast. — Poorest Snooky comedy of the lot. Most of them are very clever. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. Three Good Pals, (Fox), with a special cast. — A very clever comedy for kids. Some of the Fox Sunshine comedies are good as any in the market.— Chas. Blaine, Yale theatre, Henryetta, Okla.— General patronage. A Week Off, (Universal), with Charles Dorety. — This comedy starts out with a bunch of boys in swimming. They have no further part in the comedy, the scene is shocking and not funny. Otherwise very good comedy. Why put such stuff in to ruin an otherwise good picture? — A. L. Middleton, Grand theatre, Dequeen, Ark. — Small town patronage. Now Or Never, (Asso. Ex.), with Harold Lloyd. — The best comedy we have run so far. It kept them laughing all the time. Lloyd is a wonderful comedian.— W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Move On, (Pathe). with Harold Lloyd. — The one-reel re-issues of Lloyd are proving to be well worth the money. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Kiss Me Caroline, ( Educational), with Bobbie Vernon. — One of the most laughable two-reel comedies we ever ran. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. The Haunted House, (Metro), with Buster Keaton. — The best Keaton comedy we ever ran. It kept them in an uproar. Keaton's expression is a knockout. He always goes good. — W. E. Elkin. Temple theatre. Aberdeen. Miss. — Neighborhood patronage. Baby Peggy Comedies, (Universal), with Baby Peggy. — All very good. — Ed. L. Wegener, Lyric theatre. Valley Junction, la. — Neighborhood patronage. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title ... Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State