Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000242
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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INHIBITORS HERALD January 14, 1922 The mere fact of doubtful origin detracts in no way from the value of the photograph reproduced herewith showing the artistic frontal display produced by an unknown showman for Maurice Tourneur's First National attraction, "The Foolish Matrons." It is only lamentable that through failure to properly identify the photograph this exhibitor makes it impossible to give credit due for a worthy achievement. That his composition is entirely that the photograph attests. The cutouts appended over the entrance are effective in the extreme and reflect painstaking enterprise. The lobby set at the right of the theatre front and in the foreground of the photograph is unique and compelling, its magnitude and realism combining for powerful appeal. In the original colors, against the white background of the front, the display undoubtedly exerted powerful influence. Charles F. McManus, manager of the Colonial theatre, Tacoma, Wash., produced a float qualified to attract attention and interest anywhere when he advertised the program including "The Idle Class" and "Wedding Bells," two First National productions. The program was maintained for a week and during that time the float covered the drawing radius of the theatre completely. Nothing that compares with Mr. McManus' production for workmanship and conception has been reported in the exploitation news of the Chaplin comedy. It is a device which many showmen may duplicate profitably when exhibiting the attraction.