Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000251
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 14, 1922 EXHIBITORS HERALD 53 Act NOW on the HERALD'S Offer of Propaganda Slides Free The initial allotment of PUBLIC RIGHTS LEAGUE slides, consisting of twelve pointed and forceful messages upholding the freedom of the screen, is being rapidly exhausted. If you have not already obtained your slides — which are delivered absolutely free to your theatre — send in your order at once. These slide messages are now being exhibited in hundreds of theatres throughout the nation and are strengthening the formidable force of public opinion which will eventually safeguard the industry from the assaults of fanatical reformers. Do not delay. The slides are free. It is your duty to your own business and to the industry at large to run them. Fill in the order blank, published herewith, and Mail to EXHIBITORS HERALD, 417 South Dearborn Street, Chicago. Pledge I realize the existence of a concerted movement on the part of radical reformers to establish a dictatorship over the motion picture industry through the enactment of drastic and un-American laws. Knowing that immediate action must be taken to maintain the freedom of the screen, I pledge myself to the cause of the PUBLIC RIGHTS LEAGUE, my only obligation to be that I will use, whenever conditions permit, the slide of the LEAGUE, and in this manner do my part in arousing public sentiment against this radical and oppressive legislation. (.Sign and mail tt Exhibitors Herald, 417 South Dearborn ttrett, Chicago, if you wish to become a member of the LEAGUE) Name TTieatre City _] L Order Your Slides EXHIBITORS HERALD, 417 South Dearborn street, Chicago, III. Send me, free of charge, the series of twelve slides which the Herald is supplying to exhibitors in furtherance of the PUBLIC RIGHTS LEAGUE campaign to maintain the freedom of the motion picture. 1 will run each slide at every performance for one week when conditions permit of this arrangement. Name (Write name and address legibly) Theatre Street City