Exhibitors Herald (Dec 1921 - Mar 1922)

famiarv 14, 1922 EXHIBITORS HERALD 65 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearb orn St. Chicago. First National The Child Thou Gavest Me, with a special cast. — Exceptionally good. Highly entertaining. The child actor, Richard Headrick, is wonderful, and the balance of the cast are good. — E. W. Werner, Warwick theatre, Kansas City, Mo. My Lady Friends, with Mr. and Mrs. Carter DeHaven. — Excellent picture. Exceptional business, with no particular advertising, except usual newspaper advertising and lobby display of pictures and posters. — William Noble. Capitol theatre, Oklahoma City, Okla. — General patronage. A Midnight Bell, with Charles Ray.— Opinions divided on this one. Personally I liked it. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Wonderful Thing, with Norma Talmadge. — Business fair. Patrons liked this one very much. — F. D. Adams, Orpheum theatre, Waycross, Ga. — Neighborhood patronage. The Girl in the Taxi, with Mr. and Mrs. Carter DeHaven. — Those expressing opinions on this were disappointed in that it was not up to standard of Twin Beds. — E. L. Franck, Oasis theatre, Ajo, Arz. — Neighborhood patronage. Mamma's Affair, with Constance Talmadge.— As J. C. Jenkins says, I've played lots better and lots a darn sight worse, but one thing sure this is not up to Connie's standard. As one patron said, "Most anyone could have played that part." — Mrs. Sudie I. Haney, Liberty theatre, Des Moines, N. M. Her Social Value, with Katherine MacDonald. — Started out fine, but flivvered. This star is passing out. Have lost money on three last pictures. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. The Scoffer, an Allan Dwan production.— I do not see what First National has in mind when they allow their salesmen to sell this kind of stuff to a small town exhibitor. The most cruelty displayed that we have ever shown. — J. W. Joerger & H. M. Maloney, O. K. theatre, Enterprise, Ore. — Neighborhood patronage. Pilgrims of the Night, with a special cast. — This one did a good week's business, the names of the stars being played up in newspaper advertising. — Samuel Harding, Liberty theatre, Kansas City, Mo. The Golden Snare, with a special cast. — Curwood's best film story. The snow scenes and the characters really live in this picture. Curwood's stories do not spell cash at my box-office, however. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Lessons in Love, with Constance Talmadge.— Good entertainment. Not a kick on this one. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. HAIL THE WOMAN, a Thomas H. Ince production. — After they see it all they will, without exception, declare it a 100 per cent knockout. Some of those with more "refined tastes" moved around in their seats a little uneasily during the first two or three reels, but they forgot all about this start after the eighth reel was over and all praised it as they passed out. Florence Vidor, Theodore Roberts, Lloyd Hughes and all the cast, in fact, never did better work. Lightings, titles, etc., the equal of any Thomas Ince ever turned out. We played this Christmas and it contained many Christmas scenes, but the picture will go any time of the year because it's there from every angle. — R. J. Relf, Star theatre, Decorah, la. — Family patronage. The River's End, a Marshall Neilan production. — Played this picture on Christmas Eve at advanced prices. Best business since last May. If you have not played this picture book it. It is a 100 per cent picture and a good drawing card. — F. H. Gatcomb, Armstrong's theatre, Vanceboro, Me. — Small town patronage. The Girl in The Taxi, with Mr. and Mrs. Carter DeHaven. — They don't make comedy features that please my patrons better than this. A real comedy feature. If you have a high or middle class neighborhood it is bound to please. Pi ICS A. L. Picker didn't get that photograph in the mail in time for this issue. Neither did Dwight Baker send along that long promised likeness of himself. Who will show them up? We believe you read with greater interest than formerly the reports of contributors whose pictures have been presented in this space. J. Earl Kennedy, of the Empire theatre, Aledo, 111., convinced us we were right when he said, "I think that when exhibitors see what each other look like it gives them even more confidence in each other's reports, and that makes the best department even better." Since it is you who have made this department best, and our only wish is to help you make it better, we invite you and each of you who contribute to send in a picture with your next contribution. This space, and more if you want it, is yours for the taking. Let's all get better acquainted. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. The Sky Pilot, a King Vidor production.— Truly all of what has been said of it. Poor business, due to stormy weather. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Wedding Bells, with Constance Talmadge.—Not up to her standard but it will fairly please because Connie's in the picture. Connie's following is decreasing on account of her last few weak pictures.—T. Miller Davidge, The Queen theatre, Durant, Okla.^-General patronage. The Girl in the Taxi, with Mr. and Mrs. Carter DeHaven.— It's funny, it's clean, and the DeHavens are real actors. Book it if you want nice clean comedy. It will make you smile a smile yards long and then some. It's good. All First Nationals are good.— McClure & Faulkner, Comique theatre, Jamesport, Mo. — Neighborhood patronage. The Great Adventure, with Lionel Barrymore. — Very good. Some said he was too silly looking for this.— Olen Reynolds, Pearl theatre, Hymera, Ind.— Small town patronage. The Kid, with Charlie Chaplin.— We broke no records on The Kid. This feature was like all other features we get from First National. It was cut. We run a slide to let our patrons know what was coming.— Sam DuBois, Dos Palos theatre, Dos Palos, Cal.— Neighborhood patronage. Married Life, a Mack Sennett production.— Why is a five reel comedy? If you have never attempted putting across a five reel Mack Sennett comedy wait another year. There is plenty of comedy in this and some of it is screamingly funny, but the question is, can you make it pay? The kids and men were there, but the women refused to come out, though I told them Ben Turpin was my old college chum and the matinee idol of 1920. This would have made two dandy two reelers. Lost heavilv— Philip Rand, Rex theatre, Salmon, Idaho. The Turning Point, with Katherine MacDonald. — Patrons left house exclaiming "cracker jack," "good show," and like exclamations. — Unique theatre, Bricelyn, Minn.— Neighborhood patronage. The Jack-Knife Man, a King Vidor production. — Jenkins was right about the photography ruining The Jack-knife Man, but it's a good thing he didn't say anything against the picture. I wish there was a place for more pictures like it. — . Mrs. Sudie I. Haney, Libertv theatre, Des Moines, N. M. The Kid, with Charlie Chaplin.— A good picture and pleased 90 per cent. D rew fair in extremly bad weather. Chas. H. Bills, Opera House, Lenora, Kans. — Small town patronage. The Last of the Mohicans, a Maurice