Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000264
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD January 14, 1922 IT'S A PARAMOUNT CROWD:— Left to right— O. V. Traggardh, branch manager Paramount, Los Angeles; M. E. Lewis, special representative, Department of Distribution; Lila Lee, Paramount leading lady; Harry Ballance, general sales manager; Herman Wobber, district manager, San Francisco, Cal. Tourneur production. — This was very good. Especially the school children came out to see this. I'd advise playing it. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. Lying Lips, a Thomas H. Ince production.— Not a good drawing card in spite of producers and stars.— E. L. Franck, Oasis, theatre, Ajo, Ariz. — • Neighborhood patronage. Two Weeks, with Constance Talmadge. — Very cold. Made no money, but not fault of feature. A very pleasing show and you will make no mistake in booking it. judging from laughter there's a lot of clean comedy in it. — Unique theatre, Bricelyn, Minn. — Neighborhood patronage. Don't Ever Marry, a Marshall Neilan production. — Well received. No kicks. Not as good as other Marshall Neilan productions. Mr. Neilan does not strive toward an epoch of screen art and miss, but sticks to mighty good entertainment, and after all that is what we want, isn't it? — Mrs. Sudie L. Haney, Liberty theatre. Des Moines, N. M. Go and Get It, a Marshall Neilan production.— 100 per cent entertainment. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. The Oath, with Miriam Cooper. — Did not get my money back on this. No fault of picture, which is a very fine production.— L. R. Creason, Palace theatre, Eufaula, Okla. — Small town patronage. Homespun Folks, a Thomas H. Ince production. — Very, very simple oft told story. Good of its kind, but fails to draw them in. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. Lying Lips, a Thomas H. Ince production. Excellent in every way. It is so seldom that a picture of this calibre is produced that it makes one want to rave at the way business is and the light patronage the best pictures will draw. But the people that did see it made it a point to tell me about it. Very tew pictures will equal this one. — H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. The Foolish Matrons, a Maurice Tourneur production. — Very good picture in every respect, but it did not draw for us. E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Human Desire, with Anita Stew art.— This story pleased a fair Sunday night house. Anita Stewart's pictures can be relied on. That is, all I have used have proven their value. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. A Broken Doll, an Allan Dwan production.— Another dandy rural drama in which Monte Blue shows he can deliver the goods. It is not a big picture, but considerable better than the average. — H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. Fox A Connecticut Yankee, with a special cast. — An especially good comedy. Book it. Your patrons will like it. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. QUEENIE, with Shirley Mason. — We selected this very delightful picture for our Christmas Eve attraction — a mighty hard night to get 'em in. But they came, and they came in droves. Best Christmas Eve attendance we have ever had. Shirley is a great drawing power with us and QUEENIE registered strong with the audience. — Harry M. Palmer, Liberty theatre, Washington, Ind. — General patronage. Trailin' with Tom Mix. — Excellent picture. Well received and made excellent showing in receipts. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. Whatever She Wants, with Eileen Percy.— Dandy good picture. Good entertainment. Pleased 100%. Poor attendance on account of conditions and week before Christmas. Not fault of picture. We never worry about Fox program. — Norwinc Amusement Co., Odeon theatre, Bonne Terrc, Mo. — Neighborhood patronage. Hickville to Broadway, with Eileen Fercy. — Fairly light, but a fair picture with a little real life story. — Olcn Reynolds, Pearl theatre, Hymcra, Ind. — Small town patronage. Bar Nothing, with Buck Jones. — A good Western drama. Plenty of action and clean. No dance hall stuff in this one. — P. Krauth, Opera House, Dcnison, la. — Neighborhood patronage. Thunderclap, with a special cast. — A special feature, but nothing to rave about. Did no business for me. Lots of action in it. Good horse race. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. When a Man Sees Red, with William Farnum. — A good reissue and pleased. — E. A. Baradel, Palace theatre, McGehee, Ark. — Small town patronage. Riders of the Purple Sage, with William Farnum. — Yon can't beat this subject. They are reissues, but they will get you the money. The Rainbow Trail will pack them in. — George C. Starkey, Opera House, Montour Falls, N. Y.— Neighborhood patronage. The Rainbow Trail, with William Farnum.— Ran this one after I played Riders of The Purple Sage, and it went over great. You won't go wrong if you play these two pictures. — Frank Vergare, Wonderland theatre, Herman, N. Y. — Neighborhood patronage. Whatever She Wants, with Eileen Percy. — A good little comedy feature for every day use. We put it on Sunday, our best day, and absolutely fell down on the receipts. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. Oliver Twist, Jr., with Harold Goodwin.— Absolutely the poorest picture I ever saw. Can't see why they make this kind. No story. No acting. — L. R. Creason, Palace theatre, Eufaula, Okla.— Small town patronage. Bucking the Line, with Maurice Flynn. Here is a picture full of action. It is like a chapter from a serial. — P. Krauth, Opera House, Denison, la. — Neighborhood patronage. If I Were King, with William Farnum.— Not much to this kind of a picture. Too long. Would get by if cut to five reels. Everybody left before it was over. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. The Road Demon, with Tom Mix. — This is one that you need not be afraid of, as it will please 99% of your audience. — Lyman B. Steenblock, Odell Opera House, Odell, Nebr. — Neighborhood patronage. Queenie, with Shirley Mason. — Such a title for a picture would never draw. A good picture, but there were no people to see it. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. The Road Demon, with Tom Mix.— This is a wonderful stunt picture. Best Mix I ever used. Mix is in a class by himself. — L. R. Creason, Palace theatre, Eufaula, Okla. — General patronage. The Lamp Lighter, with Shirley Mason.— A very good picture. Pleased our people very much. — Preston Bros., Empress theatre, Rockwell City, la. — General patronage. Goldwyn A Poor Relation, with Will Rogers.— Excellent. If all directors were like Clarence Badger we exhibitors could swap our flivvers for Rolls-Royces and pay the difference in real money. But unfortunately they are not, 'so it's flivvers for us. If Rogers is the star and Badger the director don't hesitate, go get it. They are the best in t he business. Universal approval. Business bad on account of blizzard and 16 below. — J. C. Jenkins, Auditorium theatre, Neligh, Nebr. Boys Will Be Boys, with Will Rogers. — Good comedy-drama. Bill is not a very handsome creature, but is a splendid actor. Pleased 100%. Don't be afraid of