Exhibitors Herald (Dec 1921 - Mar 1922)

January 14, 1922 EXHIBITORS HERALD 67 t. — John Wesely, Peoples theatre, Scio, Dre. — Small town patronage. THE OLD NEST, with a special cast. — Did not establish house record for attendance but did for universal satisfaction. In its simplicity of story lies its wonderful appeal. Nothing elaborate in settings, just a story of home life of a typical American home worked out in a masterful way that reaches down and tu^s at the heart strings. THE OLD NEST should be played in every theatre in the land. Goldwyn should be congratulated. Get it and play it. Note: When I was putting out the lobby display on THE OLD NEST an old guy from Kansas, down cl ~e to Goodland, came along, and after looking it over, said: "Say, mister, is this goin' to be a playin' show or a movin' show?". "Neither," I replied, "this is the advance billing for a special meeting of the Ladies' Aid Society." "Oh," he gasped, "I didn't know but it mout be one of them 'ere pichers I've hearn tell about." Aren't those Kansas people funny folks? Now if he had come from Ohio or Idaho . — J. C. Jenkins, Auditorium theatre, Neligh, Neb. The Invisible Power, with a special cast. — Good picture, but did not draw. Pleased those who came. Xot in a class with Dangerous Curve Ahead. — Norwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. Roads of Destiny, with Pauline Frederick.— Just a fair picture. If you have it booked do not advertise big. It is a dream picture and my patrons don't like those kind. I will say Pauline Frederick is a good drawing card for me. — F. H. Gatcomb, Armstrong's theatre, Vanceboro. Me. — Small town patronage. The Penalty, with Lon Chaney. — Real acting, good photography. Will please adults but keep the kids out if you can. Hardboiled story. — Howard Varing, Royal theatre Spirit Lake, la. — General patronage. The Old Nest, with a special cast. — Kindly accept this letter as an apology for not sending in reports for a long time, which is due to carelessness. I feel that it is a duty, as we use this department to look up our pictures, thereby getting as near a 100'; program as possible. I am enclosing a bunch of reports, which you may use any time you see fit. You will notice that nearly all tny reports are favorable, as we book only pictures that have few or no bad reports. We do not book a bunch of pictures we do net want, which may be bad, to get a good one. Therefore, we only send in a bad report when a picture is booked without referring to "What the Picture Did for Me." We feel that this department is the best of your whole magazine, and well worth the subscription price alone. We wish it every success. What is wrong with all the other Canadian Exhibitors? Very few others seem to report on their pictures. Let's hear from some. R. R. GRIBBLE, Grand Theatre, New Hamburg, Ont., Canada. A real box office attraction that will please 100%. If you are a one-day town book it for three days. It will make good. — Xorwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. The Old Nest, with a special cast. — Best ever. Broke our records for attendance and satisfaction. Xo exhibitor will make any mistake on this. — V. F. Saxton, Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. The Sea Wolf, with Noah Beery.— Went over great to big business. Beery was a hit. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. The Branding Iron, with a special cast. — Interesting, but not a picture for the whole family. Some scenes are horrible. — P. Krauth, Opera House, Dcnison, la. — Neighborhood patronage. Bunty Pulls the Strings, with a special cast. — This is one of the good ones. There would be no censorship if all pictures were as fine as this. — Mrs. James Webb, Cozy theatre. Union, Ore. — Small town patronage. Dangerous Curve Ahead, ^vith a special cast. — Fine picture. Will please 100%. Good for two days in any one-day house. Give us more like it. — Xorwine Amusement Co.. Odeon theatre. Bonne Terre, Mo. — Neighborhood patronage. Made in Heaven, with Tom Moore. — This one took better than Tom's previous ones, and was a much better picture. Pleased a fair sized audience, but really think we would have done better had it not been for some of his recent flivvers. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. The Old Nest, with a special cast. — Fine picture. Ran after the other house ran Over the Hill two weeks and I did very poor business on mine. — R. C. Stueve, Orpheum theatre, Canton, O. — Transient patronage. For Those We Love, with Betty Compson. — The picture did a good business for a week's run and pleased patrons.— Samuel Harding, Liberty theatre, Kansas City, Mo. THE OLD NEST, with a special cast. — If I could get one a week like this I would run one week each month and fish the other three. Wonderful is the word. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. Earthbound, with a special cast. — Showed this on Thanksgiving to good crowd. Production and acting good, but pleased about 50%. Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Madame X, with Pauline Frederick. — ■ One of the best Frederick pictures we ever ran, but didn't draw, very rainy night, but pleased. — A. E. Rogers, Temple theatre, Dexter, X. Y. — Neighborhood patronage. A Poor Relation, with Will Rogers. — Dandy good picture. Pleased 100%. Light attendance on account of bad weather. Will please any kind of audience.— Norwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. Godless Men, with a special cast. — A very fine sea picture. Book it by all means. — Mrs. James Webb. Cozy theatre, Union, Ore. — Small town patronage. The Song Of The Soul, with Vivian Martin. — First four reels good, but the Ten Pictures That Made Money for Me 1. The Old Nest. 2. Reputation. 3. Lying Lips. 4. Mother O' Mine. 5. Why Girls Leave Home. 6. The City of Silent Men. 7. No Woman Knows. 8. A Man's Home. 9. Camille. 10. His Greatest Sacrifice. J. J. McHENRY, Allen-Charette, Inc., New Bedford, Mass. last, Oh boy! Such stuff. Plenty of kicks. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Hodkinson Rip Van Winkle, with Thomas Jefferson.— An excellent box office attraction. Did a lively business for the first week. — Samuel Harding, Doric theatre, Kansas City, Mo. RIDERS OF THE DAWN, with Roy Stewart. — Good night! How they do fall for Zane Grey. People came from the mountain peaks to see this one, and trapper, society leader and kiddies all laughed side by side and gripped their chairs in unison and delight. Zane Grey seems to confer the honorary degree of S. R. O. upon every exhibitor who plays his pictures. — Philip Rand, Rex theatre, Salmon, Idaho. East Lynne, a Hugo Ballin production.— This is an excellent picture. Will stand an advance in prices. A bad storm of sleet and snow kept crowd away. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. The Man of The Forest, a Zane Grey production. — Very good picture and one that will please. Go after it. You can get . them in if it is advertised. It is 100% entertaining. — L. L. Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. The Kentucky Colonel, with Joseph J. Dowling. — Pleasing picture. Good for family audiences. — F. Hejtmanek, Opera House, Clarkson, Xeb. — Small town patronage. A Certain Rich Man, a B. B. Hampton production. — Really has something to say, something to offer the spectator beyond the charm of technical skill. Patrons all liked it, as it has a message. Only one fault, the action is a little slow. — E. W. Werner, Warwick theatre, Kansas City, Mo. The U. P. Trail, with Roy Stewart. — Good picture. Drew well. Lots of action connected with good story. Will bring good attendance and also satisfy. — L. A. Pilloid, Photo Play theatre, Grand Rapids, O. — Xeighborhood patronage. Down Home, an Irvin Willat production.— One of the best pictures I've run this fall. The story was good and pleased my patrons. — J. E. Higgins, Majestic theatre, Cullom, 111. Lavender and Old Lace, with a special cast. — It will please the ladies very much, but all men will not care for it. It is a picture for the ladies but as the