Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000266
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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68 EXHIBITORS HERALD January 14, 1922 well liked here. — Sam Du Bois, Dos Palos theatre, Dos Palos, Cal. — Neighborhood patronage. The Infamous Miss Revell, with Alice Lake. — Went good here before a critical audience. — G. W. Yeaton, loka theatre, Exeter, N. H. — General patronage. The Man Who, with Bert Lytell. — A mighty good picture and onfe where my patrons were loud with their praise. My opinion is that Lytell ranks among the few real artists of the screen. This is a human little story well told and one that takes a whack at lots of things. — Mrs. Sudie I. Haney, Liberty theatre, Des Moines, N. M. A Trip to Paradise, with Bert Lytell. — No business. Patrons did not like this one. — F. D. Adams, Orpheum theatre, Waycross, Ga. — Neighborhood patronage. Billions, with Nazimova. — Very little entertainment value in this mediocre feature. Not up to the standard of her previous ones. — F. W. Horigan, McDonald theatre, Philipsburg, Mont. — Mining Camp patronage. A Message From Mars, with Bert Lytell.— Old picture, but good. Don't know why they l^iock this one. Good for any day in the week, and especially good for Sunday picture. — Norwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. There Are No Villains, with Viola Dana. — A very weak picture for Viola. Much ado about nothing and it's the same at the box-office. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Garments of Truth, with Gareth Hughes. — The poorest Metro I have had this season. Don't think this star is going to go with my people. — G. W. Yeaton, loka theatre, Exeter, N. H. — General patronage. Life's Darn Funny, with Viola Dana. — Why pick on this clever little actress and give her such a string of poor productions? It's unfair. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Someone in the House and Hearts Are VIRGINIA LEE, in "The Road to Arcady" with Harry Benham and Roger Lytton. It is a J. W. Film Corp. production and is being sold on state rights basis. Burton King directed the production. greater part of the trade now are men, they didn't care for it. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Down Home, an Irvin Willat production.— I can not agree with most of the reports about this picture. As I see it it's just a very ordinary Hodkinson mixture of everything. The fight is very brutal and does not help to elevate the show business. — F. Hejtmanek, Opera House, Clarkson, Neb. — Small town patronage. The Breaking Point, with Bessie Barriscale. — Did not see this one, but criticism was very favorable. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Cynthia of The Minuite, with a special cast. — Very poor. No acting. Just a cheap picture. No drawing power. Poor story. Wireless setting o. k. for small children. — L. L. Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. Metro The Four Horsemen of the Apocalypse. with a special cast. — Excellent production and drew best attendance we have had for a year. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Four Horsemen of The Apocalypse, with a special cast. — A very wonderful picture which would have gone over good if they had allowed us to set our prices. At 50 and 75 cents we would have cleaned up, but they insisted upon some $1 and $1.50 seats and the attendance was only fair. — Horn & Morgan, Star theatre, Hay Springs, Nebr. — Small town patronage. Garments of Truth, with Gareth Hughes. — Gareth Hughes is nix as a star. Put another star in this same story and it would go. He cannot please my patrons.— T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. The Match Breaker, with Viola Dana. — Fine program picture. Viola Dana Trump, with special casts. — Both good pictures, but only fair drawing cards. Partly due to approaching holiday season and lots still out of work. — R. C. Stueve, Orpheum theatre, Canton, 0.— Transient patronage. The Walk-Offs, with May Allison.— A very good picture. Pleased our patrons. — Sam DuBois, Dos Palos theatre, Dos Palos, Cal. — Neighborhood patronage. The Greater Claim, with Alice Lake.— A very good and fully entertaining picture with all the requirements of a good picture. Its title does not seem to claim any of our town patrons and consequently it did not take. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Please Get Married, with Viola Dana.— Picture too long for amount of action. Will please as the situations are funny. Attendance average. — L. A. Pilliod, Photo Play theatre, Grand Rapids, 0. — Neighborhood patronage. Paramount Miss Lulu Bett, with Lois WilsonBusiness very favorable on this attraction, due in a great measure to the manner in which the advertising was handled.— William Noble, Capitol theatre; Oklahoma City, Okla. — General patronage. The Golem, with a special cast. — An excellent box office attraction. Did a big business the first week and was held over for a second week's run. Still going good. — Samuel Harding, Doric theatre, Kansas City, Mo. The Affairs of Anatol, a Cecil B. De Mille production. — A dandy picture and drew well for three days. If your patrons kick on this one laugh at them and they soon quit. See. — Sam DuBois, Dos Palos theatre, Dos Palos, Cal. — Neighborhood patronage. The Great Moment, with Gloria Swanson. — Remarkable production. Good story. Beautiful photography. Pleased all that saw it. Poor business. Not the fault of the picture, but local conditions. —John Wesley, Peoples theatre, Scio. Ore. — Small town patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Good drawing card. A one-day picture. With special advertising stunts did good business one day. Nothing the second. — G. W. Yeaton, loka theatre, Exeter, N. H. — General patronage. Conrad in Quest of His Youth, with • Thomas Meighan. — Well liked by my patrons.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Good advertisement for stars. No story. Good for transient and city patrons, but a failure for small towns. Satisfied 50%, with poor business.— John Wesely, Peoples theatre, Scio, Ore. — Small town patronage. The Call of The North, with JackHolt. — Excellent picture. Star's name was a big drawing card. Drew well for entire run. — William Noble, Capitol theatre, Oklahoma City. — General patronage. Something to Think About, a Cecil B. DeMille production.— Oh! What a wonderful tie-up we made with the merchants of this city with this picture' Talk about your all-star cast in The Affairs of Anatol! Here are four stars in this picture that got us the money The Swanson-Robcrts-Bluc-Dexter combination is hard to beat. We know th< picture pleased for it was the talk of th( town the next day. — Harry M. Palmer Liberty theatre, Washington, Ind. — Gen cral patronage. The Gilded Lily, with Mac Murray.