Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000267
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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anuarv 14. 1922 EXHIBITORS HERALD 69 iy iar the most beautiful play that I ave ever run. Mae Murray is wonderul in her dancing and acting. In this h'rector Leonard has surpassed all in rtistry. The costumes of the star are lagniticent. The plot is interesting; has n unusual twist at the end and pleases. %'ot a single unharmonious sex note truck. We advertised this weeks ahead s the theatrical event of the winter. Used n unusual amount of paper, which by he way, is very fine. We had excellent >iano and violin music which put over vliss Murray's cabaret dancing in splenlid style. If you play high class spe:ials book this and boost it. — Philip ?and. Rex theatre, Salmon, Idaho. Wealth, with Ethel Clayton.— The best iked of all Ethel Clayton pictures we nave run. Star and support do excep:ionalIy good work. Absolutely no business with us for two months. People ire sure saving their money. — J. H. Talbert. Legion theatre. Norwich, Kans. — Small town patronage. Humoresque, with Vera Gordon. — Good acting but the story is much to do about nothing. I took in $27.15 and run it Saturday night, Xmas Eve. Admission 10 and 25c. Advertised for a month. — Edward Lindsey, Lindsey theatre, In'lustry, HI— Small town patronage. The Cradle of Courage, with William S. Hart. — I consider this one of Hart's best pictures. — P. J. Burford. Princess theatre, Doniphan. Mo. — Neighborhood patronage. Conrad in Quest of His Youth, with Thomas Meighan. — Just fair. You would not hear much comment either way. Tom makes lots better ones. — O. H. South-vorth. Opera House, Adams, N. Y. — Neighborhood patronage. Beyond, with Ethel Clayton. — Played to very satisfactory business. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. The City of Silent Men, with Thomas Meighan. — Very interesting and clean. Star at his best. Don't be afraid of this one. Last turn of the last reel will tell the story. — John Wesely, Peoples theatre, Scio, Ore. — Small town patronage. Civilian Clothes, with Thomas Meighan.— Second run. Picture O. K. Business fair. Cannot run Paramount first run. — R. C. Stueve. Orpheum theatre. Canton. O. — Transient patronage. To Please One Woman, with a special cast. — There was a difference of opinion on this one. Wouldn't say it was a hit with my patrons. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Inside of The Cup, with a special cast— One of the best I have had for a long time. — G. W. Yeaton, Ioka theatre. Exeter. N. H. — General patronage. Life, ,a William A. Brady production. — Crook stories do not meet with favor with the majority of our patrons, although this one pleased about 50 per cent. Very good attendance. The action is rather slow. — E. W. Werner, Warwick theatre, Kansas City, Mo. Civilian Clothes, with Thomas Meighan.— Good production. Pleased 9ofc. Kept everyone interested. Star well liked here. — John Wesely, Peoples theatre, Scio, Ore. — Small town patronage. The Love Special with Wallace Reid. — Second run. Good picture. Only fair business. R. C. Stueve. Orpheum theatre. Canton, O. — Transient patronage. The Testing Block, with William S. Hart— Hart is still able to get them in BOBBY VERNON, Christie star, meets a Chinese exhibitor and a Scotch producer in a Mexican street on a California studio lot. Pat Dowling says "the burro is neutral." but the weather was bad so did not do so well. He is our best drawing card yet. — Horn and Morgan, Star theatre, Hay Springs, Nebr. — Small town patronage. Too Much Speed, with Wallace Reid. — A regular Reid picture. One you cannot go wrong with. — Benjamin Apple. King theatre, Troy, N. Y. — Transient patronage. Crooked Streets, with Ethel Clayton. — Just a fair picture. Not her best by a great deal. — W. P. Perry, Rialto theatre. Cheyenne Wells, Colo. — Small town patronage. Too Much Speed, with Wallace Reid. — A picture that was thoroughly enjoyed by everyone. Theodore Roberts the best I ever saw him in this picture. — J. H. Talbert, Legion theatre, Norwich, Kans. — Small town patronage. The Cradle of Courage, with William S. Hart. — A very good picture which is different from Hart's usual type of picture. Oh boy, watch for the fight. It's real. Never have I seen as good a fight. — R. R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Small town patronage. « Easy To Get, with Marguerite Clark. — Appealed to 95 per cent of those present. A clean and interesting picture. — Gem theatre. Waterville, Minn. — Neighborhood patronage. Forbidden Fruit, A Cecil B. DeMille production. Very good picture. Ranks very well with other DeMille productions. You can back this picture up. — L. A. Pilliod. Photo Play theatre. Grand Rapids, O. — Neighborhood patronage. The Right To Love, with Mae Murray.— A wonderful picture, but tailed to draw. No fault of the picture. It pleased all that saw it. — W. Elkin, Temple theatre. Aberdeen, Miss. — Neighborhood patronage. The Great Day, with a special cast. — Only four reels. Nothing to it and no drawing power. Stay off. — R. C. Stueve. Orpheum theatre, Canton, O. — Transient patronage. The Idol of the North, with Dorothy Dalton. — Good clean story with good acting and good scenery. Star well liked here. — John Wesely. Peoples theatre, Scio, Ore. — Small town patronage. Silk Hosiery, with Enid Bennet. — A good picture, but dream pictures are not liked here. The people evidently don't like paying two-bits per dream. — R. R. Gribble. Grand theatre. New Hamburg, Ont., Can. — Small town patronage. The World And His Wife, with Alma Rubens. — Several of my patrons said this was the best picture thev had ever seen. I liked it all right.— P. j'. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. The Miracle Man, with a special cast. — An extra good one, with some good lessons. A Sunday program that pleased. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Everywoman, with a special cast. — Many favorable comments on this one. — Dodge & Baker, Unique theatre, Myrtle Point, Ore. — Neighborhood patronage. Pathe Half A Chance, with Mahlon Hamilton. — Very interesting production. Pleased 100r'r. Good photography and a good moral lesson. — John Wesely, Peoples theatre, Scio, Ore. — Small town patronage. The House of The Tolling Bell, with May McAvoy. — A J. Stuart Blackton production and a good picture. Business poor, but no fault of the picture. — F. H. Gatcomb. Armstrong's theatre, Vanceboro, Me. — Small town patronage. The Lure of Egypt, with a special cast. — They seemed to like this fine, as it was something different and was a good second night drawing card. Good acting and photography. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Man and His Woman, with May Mc