Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000268
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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70 EXHIBITORS HERALD January 14, 1922 MARION DAVIES and supporting players in a scene from "Enchantment," her latest Cosmopolitan production, being distributed as a Paramount picture. It was directed by Robt., G. Vignola. Avoy. — This is a mighty good picture, and was worth the money. Pathe for fair dealing and treating the exhibitor right all the time. "They have a heart." This is the kind of picture that uplifts the industry. — McClure & Faulkner, Comique theatre, Jamesport, Mo. — Neighborhood patronage. A Beggar in Purple, with a special cast. — Very good. Holds interest throughout. Many favorable comments, which are encouraging. Pathe's rentals are such that a small exhibitor can make something on them. — J. W. Joerger & H. M. Maloney, O. K. theatre, Enterprise, Ore. — Neighborhood patronage. Rio Grande, with a special cast. — This is a mighty good Western picture. My patrons liked it and some of them told me so. Business poor. — F. H. Gatcomb, Armstrong's theatre, Vanceboro, Me. — Small town patronage. R-C Pictures The Swamp, with Sessue Hayakawa. — Good picture with lots of heart interest. Frankie Lee at his best. — Benjamin Apple, American theatre, Troy, N. Y. — Transient patronage. If Women Only Knew, with Robert Gordon. — This is an extra good feature. Pleased 100%. Poor business, but no fault of picture. Don't be afraid to book this one. Good title. — O. U. Peterson, Star theatre, Galva, 111. — Neighborhood patronage. The Sting of The Lash, with Pauline Frederick. — Excellent picture. Advance publicity and favorable press comment aided in attracting a Rood attendance for first half of the week. — William Noble, Capitol theatre, Oklahoma City, Okla. — ■ General patronage. See My Lawyer, with a special cast. — This comedy did not take with the people at all. Opinion in general poor. Not up to So Long, Letty, or Seven Years Bad Luck. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. Live and Let Live, with a special cast. — Fine, as censor proof as they make 'em and a story that should appeal to all. Every father and mother should see this play and give it considerable thought. Business off: 20 below when I opened up and played to $10 house, BUT the feature IS there.— F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining Camp patronage. Seven Years Bad Luck, with Max Linder. — Very good five reel comedy. Sent them all away smiling. No complaints at all. Everybody pleased. — A. E. Rogers, Temple theatre, Dexter, N Y. — Neighborhood patronage. The Barricade, with a special cast. — A Jewish story that is not very entertaining. Has no value at the box office. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Big Happiness, with Dustin Farnum. — This is a good picture that will please most patrons. Acting and photography is fine. — J. E. Higgins, Ma:estic theatre. Cullom, III. — Neighborhood patronage. The Beach of Dreams, with Edith Storey. — This picture only fair. Edith Storey is not liked by patrons. She has no beauty. Also The Greater Profit failed miserably owing to the unpopularity of the star. I am done with Edith. — Mrs. James Webb, Cozy theatre. Union, Ore. — Small town patronage. Seven Years Bad Luck, with Max Linder. — Lots of good comedy. Use it if you want to make your patrons happy. Photography fair. — O. H. Southworth, Opera House. Adams, N. Y. — Neighborhood patronage. 813, with a special cast. — If your patrons like detective stories, then get this one. The mystery starts in first reel and holds attention to finish. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. Salvage, with Pauline Frederick. — This is very good. Some claimed it her best since Madame X. A picture of mother love. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. Realart The Speed Girl, with Bebe Daniels.— A real classy picture. Just as peppy and zippy as you please, but censor proof all the time. The kind of stuff that goes with the younger sets. Good clever story and splendid cast, but picture drags a bit when Bebe is off the screen. Average business two days. — W. H. Brenner, Cozy theatre, Winchester, Ind. The Speed Girl, with Bebe Daniels.— A very entertaining, clean picture. Good for any theatre. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. The March Hare, with Bebe Daniels.— Dandy good clean comedy. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. The Case of Becky, with Constance Binney. — Star does good work, but my patrons don't like such stories. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. One Wild Week, with Bebe Daniels.— A delightful comedy. Miss Daniels at her best. — P. Krauth, Opera House, Denison, la. — Neighborhood patronage. Dawn of The East, with Alice Brady. — Very good. Broke house record for Sunday night. — Benjamin Apple, King theatre, Troy, N. Y. — Transient patronage. Room and Board, with Constance Binney.— A good Irish comedy well acted. These are the kind that people like. Realart a good bet. — William Haight, Livingston, Mont. — Neighborhood patronage. Room And Board, with Constance Binney.— A happy combination of fun and romance. Pleased 100 per cent. Good attendance.— E. W. Werner, Warwick theatre, Kansas City, Mo. Her Winning Way, with Mary Miles Minter. — An extra good comedy-drama and pleased what few I had in the theatre. Nothing draws now. — William Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. Dawn of the East, with Alice Brady. — A picture that deserves a great deal of praise. It pleased my patrons and Alice Brady did the part assigned to her in a most excellent way. Business average two days. — W. H. Brenner, Cozy theatre, Winchester, Ind. Oh! Lady, Lady, with Bebe Daniels. — A dandy little picture. Everybody went out smiling. — F. Hejtmanek, Opera House, Clarkson, Neb. — Small town patronage. Her Face Value, with Wanda Hawley. — Good picture. Pleased 100%. At tendance light on account of conditions. Realart stars a very satisfactory bet for good clean wholesome entertainment.— Norwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. Hush Money, with Alice Brady. — Star is a hasbeen with our patrons. Few come and none care for her. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. Sheltered Daughters, with Justine Johnstone. — Better pay for it and shelve it. The poorest thing ever shown from this company. — Howard Varing. Royal theatre, Spirit Lake, la. — General patronage. Selznick The Way of a Maid, with Elaine Hammerstcin. — The kind of a picture any audience will be pleased with, especially if you have a Hammcrstein following. — Benjamin Apple. American theatre, Troy, N. Y. — Transient patronage. Society Snobs, with Conway Tearle. —