Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000269
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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fanuary 14, 1922 EXHIBITORS HERALD 71 N'ot up to his standard, although Conway Tearle is a favorite at the Warwick. Very good attendance. — E. W. Werner, Warwick theatre, Kansas City, Mo. The Girl From Nowhere, with Elaine Hammerstein. — Good program picture ind all that saw it were satisfied. — L. G. ^lby, Strand theatre, Waterford. Wise. Neighborhood patronage. Remorseless Love, with Elaine Hammerstein.— This star is sure good. They are clean, and run as good as they make them. — Olen Reynolds, Pearl theatre, Mymera, Ind. — Small town patronage. The Road of Ambition, with Conway Tearle. — Good average picture. My patrons haven't learned to appreciate Tearle as yet. He is really a good star. — O. H. Southworth, Opera House, Adams, N. Y. — Neighborhood patronage. The Palace of Darkened Windows, with a special cast. — Stay off of this socalled Select special. Not as good and don't please as good as program picture.— T. M. Savage, The Queen, Durant, Okla. — General patronage. The Rack, with Alice Brady. — Poor advertising paper and a poor name. Didn't draw. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Heart of Wetona, with Norma Talmadge. — Patrons liked this one very well. Drew to capacity. — L. B. Elinor, Jr., Monarch theatre, Havana, Fla. — Neighborhood patronage. Seeds of Vengeance, with Bernard Durning. — A rather interesting melodrama of the feud country. Did not draw. None of the cast known to our people. — C. T. Metcalf, Opera House, Greenfield, 111. — Small town patronage. The Broadway Saint, with Montagu Love. — Another program picture that is better than some of the comedy-drama specials. — Harold Daspit, Atherton theatre, Kentwood, La. — Neighborhood patronage. United Artists The Love Flower, a D. W. Griffith production. — Very fine. A pleasing picture that is sure to cause favorable comments. Play it. — V. F. Saxton, Fort Plain theatre. Fort Plain, N. Y.— Neighborhood patronage. The Nut, with Douglas Fairbanks. — This one took quite well but not as good A scene from the forthcoming Metro comedy-drama, "Turn to the Right," a Rex Ingram production. as The Mark of Zorro. Don't believe Doug is the drawing card that he used to be. — Horn and Morgan, Star theatre, Hay Springs, Nebr. — Small town patronage. Universal No Woman Knows, with a special cast. — In this Mabel Julliene Scott portrays one of the most lovable characters we have had the pleasure of seeing for some time, and it is a revelation to see a star as capable as she. The story and production far better than the average. For the most part cast is extraordinary. Average business two days. — W. H. Brenner, Cozy theatre, Winchester, Ind. Nobody's Fool, with Marie Prevost. — Good as usual. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. The Rowdy, with Gladys Walton. — A good program picture. Although the picture is kind of an old story, the star does good acting. — O. Lamon, Auditorium theatre, Elmwood, Wis.— Small town patronage. Sure Fire, with Hoot Gibson. — A clever little Western with plenty of humor. Only comments passed were as to his horsemanship, and he looks to be as good as any in this respect. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining camp patronage. Rich Girl, Poor Girl, with Gladys Walton.— Might have been a good picture, but so many scenes were cut out, and a lot of the titles were in the wrong place. — R. O. Baker, Bakers' Electric theatre, McCune, Kans. — Small town patronage. The Magnificent Brute, with Frank Mayo. — The Mayo pictures are all good, outdoor, active and interesting, and the above is no exception. Winter here and times dull. Business fair. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. No Woman Knows, with a special cast. — Good. You don't need to worry the day you use a Jewel. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. A Parisian Scandal, with Marie Prevost.— Picture good. Weather killed business. Did not make expenses. — Lewis S. Briscoe, Princess theatre, Elwood, Ind. — Transient patronage. Cheated Love, with Carmel Myers, — Very good picture with a good moral. First part compares with Humoresque. Pleased here. — M. D. Foster, Gem theatre, Williamsburg, Kans. — Neighborhood patronage. High Heels, with Gladys Walton. — Just fair picture. No action. Audience could go to sleep. — L. L. Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. The Big Adventure, with Breezy Eason. — Picture good. Can't go wrong on this one. Book it. Boost it among school children. Will please young and old alike. Book it, boost it and then tell some one else the news. Just the kind to drive away the blues. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. All Dolled Up, with Gladys Walton.— Fair program picture. — Auditorium theatre, Charleton, Nebr. — Small town patronage. Wolves of the North, with Eva Novak.— Best program picture that Universal has published in a long time. Snow scenes beautiful. Story good. Many said that it was better than The Rainbow Trail, a special. We ran this with Kiss Me, Caroline, with another "Turkey on the ceiling of California Hospital ward, Los Angeles, for benefit of bedridden patients. A DeVry Projector, supplied by A. L. Parker, of Rothacker Film Mfg. Co., was used. Night," to a mighty satisfied house. — Philip Rand, Rex theatre, Salmon, Idaho. Reputation, with Priscilla Dean. — A great picture from standpoint of most excellent acting, as the entire cast does the thing up to expectations and Priscilla Dean reaches the top-most heights of a real portrayer of character. Business a little better than present average. — W. H. Brenner, Cozy theatre, Winchester, Ind. Sure Fire, with Hoot Gibson. — And still Universal gives us the goods at about the price we have to pay for express charges on the others. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. Under Crimson Skies, with Elmo Lincoln.— A pool-hall lizzard picture, and further deponent sayeth not. — J. C. Jenkins, Auditorium theatre, Neligh, Nebr. Once to Every Woman, with Dorothy Phillips. — Good production. Pleased 100%. Will not stand a raise in admission. Population 300. — John Wesely, Peoples theatre, Scio, Ore. — Small town patronage. The Dangerous Moment, with Carmel Myers. — Good picture, but my patrons don't like that Bol — stuff. Myers is good. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Millionaire, with Herbert Rawlinson. — Very good, or what I would call an ordinary program picture. Action not much only in the 5th reel. Business off. — Wm. Thacher, Royal theatre, Salina, Kans. — General patronage. Reputation, with Priscilla Dean. — Boys, she is sure a "wildcat." We like Outside the Law the best. Too dark a picture and titles. Get off of this, please. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Sure Fire, with Hoot Gibson. — Good picture. Star is a comer. Business fair The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTROPNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL.