Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000270
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

72 EXHIBITORS HERALD January 14, 1922 LILA LEE, feminine lead in Paramount Pictures. only, but the picture pleased. — Lewis S. Brisco, Princess theatre, Elwood, Ind. — Transient patronage. Vitagraph The Single Track, with Corinne Griffith.— Fine picture. Pleased 100 per cent. This is the kind of stories the public wants. — L. R. Creason, Palace theatre, Eufaula, Okla.— General patronage. The Juggernaut, with a special cast. — Sure a good picture. A good puller. The train wreck hard to beat. Got lots of compliments on this. — J. F. Tweedy, Auditorium theatre, Carthage, Ind. — Small town patronage. Wid Gunning, Inc. The Old Oaken Bucket, with a special cast. — Ran this on Christmas and pleased everyone. Some patrons actually came back four times and many stayed two showings. Was afraid of this one when I booked it, but it's really a great achievement, simple but true to life and bound to please all young folks and those that ever were young. Expect to play a return date. They called for more like it. — Jos. Mazetis, Liberty theatre, Bcntlcyville, Pa. What Do Men Want? with a special cast. — Not Lois Weber's greatest picture by any means but it will fairly please. If you like something clean, entertaining and genuinely good, you'll not lie disappointed with this one. — T. Miller Davidge, The Queen theatre, l)urant, Okla. — General patronage. State Rights Charge It, (Equity) with Clara Kimball Young. — Very entertaining Young picture. Very much superior to Straight From Paris. I've tried to raise prices on the Young pictures but the people do not fancy this. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. A Child For Sale, (Graphic) with a special cast. Picture good. Advertised it strongly and just broke even at 20 and 40 cents admission. — L. J. Alby, Strand theatre, Watcrford, Wis. — Neighborhood patronage. KAZAN (Export and Import), with Jane Novak. — One of this kind once in a while will give them something to talk about and ask when you're going to have another. Several canines were renamed "Kazan" after seeing this picture. It pulls, and satisfies. — Chas. W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Neighborhood patronage. Isobel, (Davis) with a special cast. — One of the finest Northern pictures ever filmed, Patrons all pleased. You are missing a great treat if you fail to play it. Will stand heavy advertising. Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. A Broadway Buckeroo, (Pioneer) with William Fairbanks. — Fair picture. Business good. My people like a picture with action in it. — R. C. Stueve, Orpheum theatre, Canton, O. — -Transient patronage. Straight From Paris, (Equity) with Clara Kimball Young. — Young does not seem to hold her followers any more. This is her worst picture. It did not even please the high-brows. — T. M. Davidge, The Queen theatre, Durant, Okla. — -General patronage. The Sport of Kings, (B. M. P. Q with Matt Moore. — Not a punch or laugh. Photography punk. Can't read titles. Small attendance. Glad of it. Stay off this one. — Norwine Amusement Co., Odeon theatre, Bonne Terre, Mo. — Neighborhood patronage. Montana Bill, (Pioneer) with William Fairbanks. — For one night this month, except Saturdays, we made expenses, with this one. Good picture and well liked by our audience. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Hush, (Equity) with Clara Kimball Young. — Just a fair average program picture but somewhat better than her former ones. — T. M. Davidge, Queen theatre, Durant, Okla. — General patronage. GOD'S COUNTRY AND THE LAW (Arrow), with a special cast. — While we have played stronger Curwood subjects than this one, we must confess that a Christmas night audience thoroughly enjoyed it. Well knowing that James Oliver's name in connection with any subject is a valuable advertising asset, we have prepared for the near future by booking not only the group of four Arrow productions but Vitagraph's FLOWER OF THE NORTH as well. — Harry M. Palmer, Liberty theatre, Washington, Ind. — General patronage. Kazan, (Export and Import) with a special cast. — A 100% picture. This will please any audience and the animal stuff is the best ever. Scenery and photography very good. — J. W. Joerger & H. M. Maloney, O. K. theatre, Enterprise, Ore. — Neighborhood patronage. The Spoilers, (Selig) with William Farnum. — Although old, this reissue is in good condition. Very good business although eleven times in town before. — R. C. Stueve, Orpheum theatre, Canton. O. — Transient patronage. The Birth of a Nation, (D. W. G.) a D. W. Griffith production. — No business on account of shops closing and prices too high. — F. D. Adams, Orpheum thea-i tre, Waycross, Ga. — Neighborhood patronage. Serials Winners of the West, (Universal) with Art Acord. — A very good serial and doing as well as could be expected in tin's community at present. — Mrs. Sudie I. Haney, Liberty theatre, Des Moines, N. M. Miracles of The Jungle, (Federated) with a special cast. — Still going good on the 6th episode. Pleasing 100 per cent. Business only fair, from no fault of picture.— Chas. H. Bills, Opera House, Lenora, Kans. — Small town patronage. The Avenging Arrow, (Pathe) with Ruth Roland. Good clean serial. Ruth does good work and pleased up to the. end. — Lewis S. Brisco, Princess theatre. Elwood, Ind. — Transient patronage. The Diamond Queen, (Universal) with a special cast. — Finished this serial some time ago but forgot to report on it. One of the best I ever ran. Some story and sense to it. — G. W. Yeaton, Ioka theatre. Exeter, N. H. — General patronage. Winners of the West, (Universal) with | L