Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000271
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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anuary 14, 1922 EXHIBITORS HERALD 73 rt Acord. — Have played the first two )isodes and they went over very good, rought out as many additional grownds as kids. Here's hoping it holds up ; well for the next sixteen chapters. — W. Joerger & H. M. Maloney, O. K. leatre, Enterprise, Ore. — Neighborhood atronage. Do or Die, (Universal) with Eddie olo. — Poorest serial ever made by Uniersal. Too much repeating. — Lewis S. ■ risco. Princess theatre, Elwood, Ind. — ransient patronage. The Avenging Arrow, (Pathe) with iuth Roland. — Not drawing. My parons don't like the "furrin" names. — lack Johnson, Strand theatre, Alexander ity, Ala. — Small town patronage. Winners of the West, (Universal) with \.rt Acord. — While we are only on the ourth chapter, we believe that this seial is destined to go over strong for he entire eighteen chapters. A close tudy of the Saturday crowds that atend this serial shows that they are very nuch absorbed in the picture from the -tart of each episode until the "continued lext week" trailer comes on the screen. \pplause always great each chapter. That spells appreciation to us. — Harry M. Palmer, Liberty theatre, Washington, Ind. — General patronage. Winners of the West, (Universal) with Art Acord. — Started off fine, but on the seventh episode business is off 60 per cent. Can't see much to it. — L. R. treason, Palace theatre, Eufaula. Okla. — General patronage. Hurricane Hutch, ( Pathe) with Charles Hutchinson. — Doing big business, on the 7th episode. Serial good. Everyone pleased. Lots of thrills and action in this serial. — Wm. Thacher. Royal theatre, Salina, Kans. — General patronage. Short Subjects The Bell Hop, (Vitagraph) with Larry Semon. — Larry is a genuine "big league" comedy star with our audiences. We have played every Larry Semon comedy that Vitagraph has ever released. In fact, we used the first, second and third groups twice. This one contains one of the most thrilling stunts of any previous Semon comedy, and it fairly took the capacity audience right up out of their seats. Fact is, Larry's comedies get better with every one he makes. — Harry M. Palmer, Liberty theatre, Washington, Ind. — General patronage. Aesop's Fables (Pathe). — These are the best short subjects I have ever used. Better than 90% of the two reel comedies. Book them before your competitor gets a chance at them. — L. R. Crcason, Palace theatre, Eufaula, Okla. — Small town patronage. Torchy A La Carte, (Educational) with Johnnie Hines. — A very enjoyable comedy. Plenty of stunts. It kept them laughing from beginning to end. — H. J. A scene from "The Last Trail." (Fox.) Longaker. Howard theatre, Alexandria, Minn. — Neighborhood patronage. Robinson Crusoe Ltd., (Educational) with Lloyd Hamilton. — One of the best comedies I have used for a long time. Mermaids seem to be the best brand Educational has. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. The Hayseed, (Fox) with Al St. John. — One of the best comedies I have had. — Edward Lindsey, Lindsey theatre, Industry, 111. — Small town patronage. Moonshine, (Educational) with Lloyd Hamilton. — This is a very funny comedy and will please most of them. — F. Hejtmanek, Opera House, Clarkson, Neb. — Small town patronage. Made in the Kitchen, (F. N.) a Mack Sennett production. — Absolutely poor. No laughs. — F. D. Adams, Orpheum theatre, Waycross, Ga. — Neighborhood patronage. The Muddy Bride (Universal), with Baby Peggy.— I'll tell you that Baby Peggy is not a comer — she's here! We are only too glad to add her delightful Century comedies to our program for she never fails to please both young and old. — Harry M. Palmer, Liberty theatre, Washington, Ind. — General patronage. Holy Smoke (Educational), with a special cast. — An extra good comedy. Will please any audience. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. Love's Outcast (F. N.), with Ben Turpin. — Funnier than the funniest Ben Turpin. If you want something really funny and clean, book this. If your patrons like Sennetts they'll like this. — T. Miller Davidge, The Queen theatre, Durant, Okla. — General patronage. Say It With Flowers (Fox), with a special cast. — This is good. We are playing Sunshine comedies only when we read reports on them in Exhibitors Herald as being good. This is our first one, Okay. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Mack Sennett Comedies. — We have shown Mack Sennett comedies every week for three months. They sure make the house roar and are helping to keep up business. — Chas. H. Bliss, Opera House, Lenora, Kans. — Small town patronage. KISS ME CAROLINE (Educational), with a special cast. — Best comedy I ever saw. A real farce on the "Charley's Aunt" order boiled down to two excruciatingly funny reels. Everybody liked it. No slapstick in it. Good for any occasion in any theatre. Book it and boost it. If all comedies were as good as this we would have to build a new theatre. — Philip Rand, Rex theatre, Salmon, Idaho. Back From the Front (Educational), with Bobbie Vernon. — Splendid. Full of funny situations. — D. W. Kooker, Happy Hour theatre, Ewen, Mich. — Neighborhood patronage. Toonerville Trolley Comedies (F. N.) — Go far better than the average comedies with my patrons. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — General patronage. Toonerville Trolley Comedies (F. N.), with a special cast. — I run these like a serial, one each week. Had a better business than any serial in the past year. Best two reelers made. — L. R. Creason, Palace theatre, Eufaula, Okla. — General patronage. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title ... Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State