Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000281
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Whats i wrong witn tne Business — rage TOw j ' / j I; :i B | Q & B 3 howdy folks -I've -111 come 11/ to life! ' "ME? I'm the live trademark and you bet I stand for pictures that are full of life ! I've got another BIG one for you — made for the box-office. Love — pathos — thrills — fine cast — fine production ! Watch it at first runs ! Th ROSARY Presented by Selig-Rork; original story by Bernard McCcnville; Inspired by the theme of the play by Edward E. Rose; Directed by Jerome Storm. A First National Attraction 8 I S1 | l! 1 1 ft a R B 1 1 1 1 | | Q I*! a ft ■ * 1 s I No. 4 Entrrti <u UAP.TIN J. QUIGLEY. PUBLISHER txoud-cUsi mtttr, Auautt Jo, mii. * th* P»ti OUc* 1 Chicane, III., under tkr Act mj March 3. J«7VPuhti.krd ~J,ml* ml Ail South Durham St.. ChUaao S*bscri*tf». JJ-03 • J«f. Jan. 21, 19;