Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000288
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD January 21, 1922 Detroit, Mich., Dec. 21. 1921 Mr. Hal Hodes, Sales Manager, Cosmopolitan Productions, New York, N. Y. Dear Sir: I arc only too glad to congratulate the Cosmopolitan Company on its late releases. This year's product shows a wonderful improvement over the former productions, which is quite a remarkable statement when you take into consideration the fact that Cosmopolitan has produced probably some of the most wonderful pictures that have ever been portrayed on the silver screen. I greatly appreciated ENCHANTMENT. The delicate symbolism of the play is most pleasing. The modern system of lighting and the artistic beauty embodied in the settings were really enchanting. The theme of the play, with its careful delineation of characters shows what can be done when real literary tactics are applied with sense and consideration to the plays for the silver screen. In JUST AROUND THE CORNER you have given Ms a character story so true to life that the realism gets under the skin and makes one cry and laugh at the same time. It reminds of EUMORESQUE, but is better. It reminds us of OVER THE HILL, but it avoids the sensational. Yet it is really "meaty" with those delicious morsels which move our finer emotions. Again I must congratulate your Corporation for choosing plays of such a nature that the censors need not worry. In the long run you will find that you are making no error by following this line, for hundreds of thousands of dollars worth of valuable scenes are scrapped by the censors scissors yearly, which is a financial fact to be considered and appreciated. Hoping that you will continue to follow your line of produoing more of these wonderful character plays, I remain, Most sincerely yours, Detective Lieut. Detroit Police Department Censorship of Amusements.