Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000303
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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One Florence Reed "At Bay," the famous stage success by George Scarboro, highly dramatic, perbly produced. One William CourtenayMarguerite Snow "The Hunting of the Hawk," a crook melodrama that moves a mile a minute. One Gail Kane "Via Wireless," the sensational stage success by Winchell Smith and Paul Armstrong. One Madeline Traverse "The Closing Net," from the novel of crook melodrama, by Henry C. Rowland. Directors Nearly one half of the pictures listed herewith were directed by George Fitzmaurice, one of the most celebrated directors of the day. These pictures are among those which brought him to his fame. Other directors on the list are Edward Jose, Ernest Warde, etc., men at the top of their profession. This Series of Fifteen Three-part Pictures is Truly Extraordinary in its Exhibition Value. The Quality matches up to the best of the day. «$) Rathe ;(£ Distributors J i i