Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000305
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 21, 1922 EXHIBITORS HERALD What a Weary Public is Looking for! The Trade Experts have got me beat a mile. So I'll let them tell you what a Big Box Office Attraction this is. We've only space to give you excerpts. If you want to know just HOW big this picture is, get the papers and read all of the reviews, and don't overlook the review in the Exhibitors Herald of the issue of December 24th. BEST BOX OFFICE ATTRACTION "A picture of great emotional appeal, and without question one of the best box office attractions being offered to the exhibitor. The theme is sure to hit home, there is an admirable cast and the acting is remarkable. Such a picture can not fail to "go" if well done and 'Hail the Woman' is better than well done; it is a powerful human document. Theodore Roberts offers a screen portrait that is startling in its reality. What the screen needs more than all else at this time is productions that will score at the box office because of their merit. 'Hail the Woman' easily comes within that description. It is one of the fewpictures about which we are willing to make the statement that its appeal is universal with all types of audiences." — Exhibitors Trade Recieic. PICTURE IS INSPIRED "One of the really outstanding pictures of the year. The story has human touches, dramatic sequences and situations that progress with compact unity vital with life. Words can not express the tense scenes. There will not be many dry eyes after viewing this eloquent feature, which soars and vibrates with such human moments. It is an inspired picture from ever}' angle. Hail Messrs. Ince, Wray and Sullivan — and Theodore Roberts." — Motion Picture News. VITAL HUMAN DOCUMENT "A theme that reaches in and grips both mind and heart, and therefore the continuous attention. An audience picture of sure-fire proportions. There is the added box office advantage of the Thomas H. Ince trademark and a magnetic cast. A vital human document. The cast does brilliant work guaranteeing tremendous effectiveness. Theodore Roberts' inspired performance is acting art of the highest possible type. Universal appeal." — Moving Picture World. C. Gardner Sullivan Directed by John Griffith Wray Photographed by Henry Sharp Supervision of Thomas H. Ince Distributed by Associated First National Pictures, Inc. Thomas H. Ince presents his American drama of today HAIL tjWOMAN! Released on the open market/ Available to all exhibitors/