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EXHIBITORS HERALD
January 21, 1922
Pen a Pass for "Penrod"
Wesley Barry appears as in the photograph reproduced herewith in the title role of "Penrod," Marshall Neilan's forthcoming First National attraction. The photograph is, incidentally, an excellent advertisement for the picture.
A splendid opportunity is presented for the advance exploitation of the picture by exhibitors who will screen it. As "many copies as are considered necessary may be obtained from First National well in advance of exhibition date and distributed to school children with the announcement that pen drawings made of the likeness will be accepted as complimentary tickets to the theatre during the run or at a special performance. A contest angle might be introduced but doubtless would detract in some degree from the value of the stunt.
With children in every home attempting to "pen a pass for 'Penrod' " and parents normally interested in the operation it is apparent that vast oral publicitv may be obtained for the picture at little expense. The line which appears above ripples nicely and should be easily popularized. We contribute it to the exploitation of what should prove to be a widely exploited production.
Goldwyn Offers Novelty
L.H.KINC f
The SIN FLOOD
DiiKttd by Frank Lloyd
Goldwyn Pictures Corporation has prepared for exhibitors using "The Sin Flood" a novel and undoubtedly valuable lobby screen in five panels painted by J. Henry Bracker and showing character poses of the five principals in the picture.
The individual panels measure 27 by 45 inches and may be used individually if desired, although the
screen is supplied with the five hinged together.
The announcement of elaborate exploitation accessories at a time when theatre advertisement of pictures is at the height of its importance reflects a clear insight into general conditions and a worthy determination to cooperate with theatre advertisers by providing the best exploitation material obtainable.