Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000408
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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38 EXHIBITORS HERALD January 28, 1922 Strong Heart Interest The Motion Picture News says: "King Vidor has long been recognized as a director who is ever striving to make his pictures genuine. He is ever searching for the human note and audiences are certain to find enough to satisfy them. The exhibitor who books 'Love Never Dies' will present his patrons with a good heart interest drama. There are also melodramatic touches — a thrilling scene of a train plunging off a high trestle and picturesque rescue scene." King Vidor presents LOVE NEVER DIES From the book, "The Cottage of Delight," By Will N. Harben Directed and Adapted By King Vidor Featuring Lloyd Hughes and Madge Bellamy Distributed By Associated First National Pictures, Inc. Picture is Unique The New York Telegraph says: "Hobart Bosworth pictures occupy the place on the screen that the stories of Conrad or Masefield poems do in literature. They have a splash and tang of salt about them which make them unique. Bosworth draws the character with strong, clean lines. "The scenes aboard the whaler are alive with flying spray and struggling, fighting men. It is fine and realistic work. "There are two whales sighted and no end of strenuous action. It is a picture that men will like." Hobart Bosworth Productions, Inc., presents HOBART BOSWORTH in THE SEA LION By Emilie Johnson; scenario by Joseph Franklin Poland; directed by Roland V. Lee; photographed by J. O. Taylor. Distributed by Associated First National Pictures, Inc. Released on the Open Market — Available to all Exhibitors!