Exhibitors Herald (Dec 1921 - Mar 1922)

42 EXHIBITORS HERALD January 28, 1922 .MARTIN J. QJJIGLEY PUBLISHER/ ZP EDITOR Published every Wednesday by Martin J Qulsjley. Editorial ano Executive Offices t 417 Son lb Dearborn street, Chicago, IUinola. (Telephone Harrison 9248-9249.) New Voru Office t 1470 Broadway. (Telephone: Bryant 13G8.) Los Angeles Office: 543 South Spring St. (Telephone 66O-10.) All Editorial and Business Correspondence should be addressed to the Chicago Office*. Subscription Prlcei United States and Its Possessions, Mexico and Cuba, $3.00 a yean Canada, S4.GO a year; Foreign Countries (Poatpaid), $6.00 a year. Single copy, 25 cents. Copyright, 1921. All Bights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV. January 28, 1922 No. 5 Depending pretty much upon your temperament and feeling at the. moment, the recent shrill outcry of Herbert Brenon against the proposed appointment of Will H. Hays will give you either a pain or a laugh. Mr. Brenon — who is a good director, and that tells the whole story — protests that the appointment of Mr. Hays would further commercialize an already too commercialized art. Mr. Brenon evidently is apprehensive of the approach of better business methods, of a sane and constructive council of producers and of this industry taking its rightful place among the great industries of the world. Mr. Brenon's observations will be given due credit alongside of the record he established as a producer on his own account. * # # The action of a firm of New York brokers in presenting to D._ \V. CJrif -• i>i SPE» l \ l . INTEREST Revlen of "Foolish Hiirs" 50 baportant snnoaneenienta i>> Pnm OUS Players 77 \ i ;\\ s or THE W ESEK llnyx \eerpls Offer to Head I'roducer-Dlatributor llllance 13 Industry Now TakJaaj New and Permanent lorin Siij« II mlk I UOl ■ . 41! 1 rue Rcpcajl of V V, Lawi Erlseo Officials Ran Censor 47 1923 win Mark Screen Defeat of Two hiiikv Notables IS itic Demand for Hotel IceomaBOda Hom for \. v. Coaventlou is Hi P, T. <»• Completes Plans to Hold Oouelave at < lapltal 40 fith the negative and prints of a foreign production of "The Two Orphans," thereby declaring in unequivocal terms their intention not to trade on the name and advertising of the Griffith production, is an incident that should not pass without notice by the trade generally. This firm — Nathan & Semerad— has pursued a finely ethical course. Although the example set by them is not likely to become popular it at least establishes a praiseworthy precedent and earns for them the recognition of an industry in which many leading exponents of it have suffered much from the practice they have expressly avoided. * * * Despite the explanation that should be obvious to all, many persons in the trade go right on wondering why it is that the verdict of the nation at large does not always coincide with the verdict of New York City. The explanation is again emphasized by Mr. Arthur S. Kane whose experience in the motion picture business has been sufficiently broad to give him a national and not merely a New York City viewpoint. "By environment and psychology New York City is apart from the rest of the country," says Mr. Kane. Mr. Kane might also add that one of the most serious problems the exhibitors across the country have to contend with is the New York idea. * # * The District of Columbia has been the victim of considerable unpopular legislation because Congress, making the laws for the District, is always attentive to the appeals of strongly organized reform groups who are able to put into action the machinery of bombarding members of Congress witli letters from their districts. A drastic Sunday closing bill is now before Congress and the usual means of jamming this type of legislation through may be expected. The result in the Capitol city will have considerable effect elsewhere. Hence, it is highly desirable that Washington's problem becomes a matter of concern to the film business generally. Emerson's Tariff Advocacy Ruffles \. M. P. \. Members 51 Reduce Rental! or Houses Hu»I Clone, Warns llrandt .13 800 Miles of Prisma Pictures Showing Here and Abroad 51 DBF \ RTMENTS The Week in Wevi fork 52 Hone] Making Ideas m Phe Theatre 55 Public Rights League tl.'l Reviews «7 Letters from Readers so Toplea of tin Day SO What iiie Picture Did lor He... si Theatre BQulpment < hlcago Trade Bventa 04 Guide to Current Pictures on Re -Takes J. R. M. Just so you fellows will know how to reach J. B., our N. Y. manager, and the rest of the gang, let me tip you off to the new telephone number. It's Bryant 1368. Used to be Bryant 5111. The office is right where it always was — corner 42d street and Broadway. * Worm Turns A. Toxen Worm, the theatrical press representative who died in Paris last week, remembered New York and Chicago in his will. He said: "I express the earnest hope that New York's prosperity may be uninterrupted, and that God may take care of Chicago in the future so as to enable it to live down its miserable past and wretched present." Bert Lytell, who played Chicago last week, said he was making a zigzag course across the United States, yet he wouldn't touch a drop of the old black bottle a friend tendered him. * Hurrah for Joe Weil! Just as we had about given up hope oi ever being happy again, having spent a week in a nice dentist's chair, along comes the Bellyache and now the sun is shining and the joy is back in life. * The American Releasing Corp. — Fred Warren and Walter Greene. Just can't keep a squirrel on the ground, can you: * It's a good thing somebody in the trad< has a sense of humor or the genera public might believe that someone offeree a $100,000 bribe to defeat that Lusk bill IN THIS ISSUE PLAN A PARADE My, how popular the James Horse Fund is becoming. Week before last it burst into the news columns of another trade paper, and last week they printed a cartoon of the nag. It has been suggested that we put on a parade when we present the horse, star ting at Washin g t o n Square, — which, as you know, is the low. er end of Fifth ave., and thence THE HORSE move north to the presentation platform and judges' stand. One reader states he is leader of an All-American Silver Cornet Band and will gladly donate his services and that of the band. Now if we can get a couple of Silecian bloodhounds, a couple of clowns and some picture stars, we'll have a regular humdinger of a time. However, HORSE WEEK is not far off, and these are mere details. We herewith present a sketch of the horse, made by our own artist. Watch for James Horse Week!