Exhibitors Herald (Dec 1921 - Mar 1922)

52 E X H I B 1 T () RS E R A L 1) January 28. 1922 The WEEK in NEW YORK HERE'S a little sherlockholmes we've been tipped off to that may solve a couple of mysteries for a lot of people both inside and outside of the picture industry. Of the thousands of persons who already have seen that much talked of "Foolish Wives," but a few less have done some wondering about the title of the book, the American envoy's foolish wife is so busily reading when she isn't being befooled by the blandishments of Count Sergius. As shown several times in close-ups, the caption on the book is "Foolish Wives, by Erich von Stroheim." Much of the wondering in regard to this has been done by persons without the industry, and even some of the critics thought they had discovered in the much boosted book only an excuse for the title of the picture. This is borne out by the fact that there is but one foolish wife in the story. Many within the industry thought the boosting of the book due to the wellknown modesty of von Stroheim and was an effort to let the world know that he doesn't like himself a little bit. That much for one of the mysteries. The other mystery is the mysterious disappearance of von Stroheim. Soon after his arrival in New York, he went into seclusion and has emerged but once, so far as known. Now, here's the answer to both. According to information believed to be of the best. Erich von Stroheim has been and is hiding himself away in the Garden City Hotel, Garden City. Long Island, writing a book with which he is preparing to startle the world. The title of the book is "Foolish Wives, by Erich von Stroheim." * * * And speaking of "Foolish Wives" and critics — which we were not — the Universal production helped out Jim Spearing, excellent reviewer of the Times, in finding something everyone thought luhad lost or mislaid. His old friend "cinematographic" has been conspicuous by its absence from Times reviews for more than a week. The whole town is talking. * * * Ed Wynn, the celebrated laughmakcr of Broadway and East Orange, is said to be seriously considering organizing his own company and appearing on the screen. He is now appearing in "The Perfect Fool" but we are not mean enough to make any remarks about anything being apropos. * * * Lloyd Willis. P. A. of the NAM PI. says there is a smile that goes with this one. The National Association has been requested by the Committee on Patriotism and Law Enforcement of the New York Federation of Woman's Clubs to urge the picture producers to cease springing alleged jokes on prohibition. Prohibition has long since ceased to be a joke to a lot of us, but if Willis will make ours Scotch we take the smile. * * * William Christy Cabanne, pulchritudinous director of pictures, is laid up with lour busted slats. While making the final -huts of " Beyond the Rainbow," at Lake Placid, N. Y., Mr. Cabanne was helping a cameraman move a heavy tripod, when he slipped on the ice and the tripod fell on him, breaking four ribs. And that's one of the things directors get for helping cameramen. * * * Rumor has it that Paul Gulick is planning to take an unfair advantage of Jerry Beatty when the golf season again opens. According to report, Gulick is busy trainin" a golf ball which he expects to use only on the greens. Admirers of Beatty's prowess with the putter assert that Gulick's use of an educated ball will only make all even. * * * Another canard is hereby nailed. "Lady Godiva," Tennyson's fair damsel who first made birthday raiment and horseback riding an interesting combination in England, is soon to be shown on the screen. It will be distributed by Associated Producers and J. Irving Greene says she has not had her hair bobbed. * * * The Dramatic Mirror, for years a weekly, has decided to adopt a new plan of publication and after February 1 will be a monthly magazine instead of a trade newspaper. Feature articles will take the place of news. No change has been made in the management. * * * Mr. and Mrs. Adolph Zukor celebrated their silver wedding last week with a dinner in a private ball room of the Ambassador Hotel. About forty guests, all relatives, were present. * * * While no official announcement has been made, it is reported along Broadway that Famous Players will re-open its Long Island studio about the middle of March. * * * Harry Rapf. producer, and Warner Brothers, distributors of "School Days," are planning a big special showing of the popular kid film for the teachers of the New York public schools. The date has not yet been set, but the showing will take place before the picture opens at the Strand on Jan. 29. * * * Albert Lowe, for many years identified with Paragon and later with the G. M. and the San Jac Laboratories, has resigned from these organizations. * * * Arthur Kane, who is spending a vacation in South Carolina, made glad the hearts and gustatory glands of a lot of the boys by sending them wild ducks. Judging by the number received, Mr. Kane is a mighty hunter or he is spending a lot of money for ducks. He says the shooting is fine at Currituck Sound near the town of Water Lily, wherever they may be. * * * Paul Perez says he really thinks the current A. M. P. A. Bulletin is the best issue of that publication yet gotten out. Some of the jokes he thinks are especially funny. They were written by Managing Editor Paul Perez and he desires to give credit. * * * Maud Robinson Toombs, the_ demon press agent, has presented herself with a brand new shiny desk set as a reward of merit for having broken into every ratogravure section in New York with Baby Peggy. — John S. Spargo. C. S. Clarke R-C Pictures Corp. Director of Advertising And Publicity A DIRECTOR of publicity whose slogan is "Don't send anything out unless you have something to send out," is such a rar avis that his picture is worth printing. Peep above and see what he looks like. There are many other reasons for printing a picture of Mr. C. S. Clarke, director of Advertising and Publicity of R-C Pictures Corp., but that one will suffice. Now we'll talk about him. Like a lot of other good men in the film industry Mr. Clarke got his early newspaper training on the .Wit' York Herald. (Randy Lewis, Jack Meador, et al, please notice). Later he published papers of his own at Hornell, N. Y., Ann Arbor, Mich., and Fort Smith, Ark., but that is not held against him now in view of his later exploits. When the war broke out, or whatever it did, Mr. Clarke was selected as executive secretary of the bureau of special campaigns of the American Red Cross, and was located in W ashington in charge of publicity and advertising in the campaign for money and membership. He is responsible for the Red Cross posters and advertising which attracted such widespread attention. Later he w-as sent to Switzerland to organize the publicity department of the League of Red Cross Societies, representing 32 different nations. For a long time he was located in Cincinnati and was at one time identified with nearly every business, social and civic club in that city. He was president of three clubs, including the Advertising Club of Cincinnati, and was chairman of the publicity Committee which raised the first $75,000 publicity fund to advertise the city. He has been active in the vigilance work and truthful advertising campaigns of the Associated Advertising Clubs of the World.