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Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000451 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000451
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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anuary 28, 1922 EXHIBITORS HERALD 81 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this d epartment. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Cbicago. Associated Exhibitors Women Who Wait, with a special ast. — A fine picture. Had many comlents on this and all were pleased. — O. jmon, Auditorium theatre, Elmwood, Vis. — Small town patronage. [ What Women Will Do, with a special ast. — This entertained a Sunday audince, pleasing and receiving favorable omments. — \V. P. Perry, Rialto theatre, "heyenne Wells, Colo. — Small town patonage. Home Keeping Hearts, with a special ast. — Very good picture, but did not nake any money on it. Conditions the k-orst they have been. — L. J. Alby, Strand heatre. Waterford, Wis. — Neighborhood >atronage. First National Molly 'O, a Mack Sennett production. —Mabel Xormand in Molly 'O packed hem in a 2.000 seat house for three days. \udience went wild over Mabel in this. — C. R. Sullivan, The Fair Theatre, \marilIo, Tex. — General patronage Stranger Than Fiction, with Ka*therne MacDonald. — A fine picture. Thrills :-nough to it. Patrons like it. Some got so excited they lost their hats. — A. C. Betts. Powers theatre, Red Creek, X. Y. —Neighborhood patronage. Bits of Life, a Marshall Xeilan production.— Something different. Splendid actng and direction. Xot as good as Xeilan's other pictures as a whole. — R. J. Ball, Star theatre. Finley, X. D.— Small town patronage. Marry The Poor Girl, with Mr. and Mrs. Carter De Haven. — Above the ordinary run of comedies. Good in every respect. My audience finds relief in this kind of features. They are different than the average run. — Albert A. Hoerr. Harriet theatre, Hardin, Mont. — Xeighborhood patronage. The Lotus Eater, with John Barrymore. — A first class picture which played to first class business. — William Xoble, Empress theatre. Oklahoma City, Okla. — General patronage. The Notorious Miss Lisle, with Kath< rine MacDonald. — We opened up Christmas week with this picture and got them all week. Picture was very much liked. — D. Lee Short, Opera House, Bridgville, Del. — General patronage. The Invisible Fear, with Anita Stewart. — A good picture which patrons liked. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale. 111. — Xeighborhood patronage. The Child Thou Gavest Me, with a special cast. — This is a 100 percent picture. Go after this picture strong. It will stand any amount of advertising. — R. Navary. Pleasant Hour theatre. Verona, Pa. — Xeighborhood patronage. Devotion, with a special cast. — Fine picture. Book it if you can show it with out raising admission. — D. E. Fitton. Lyric theatie, Harrison, Ark. — Small town patronage. The Child Thou Gavest Me, with a special cast. — One of the best productions I ever saw. My patrons raved over this. Did good business. Boj-s grab this one. If you have no franchise get one quick. — R. A. Kirby, Star theatre. Monroe, Mo. — Small town patronage. Good References, with Constance Talmadge. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Silent Call, with a special cast. — An excellent picture which did a good week's business and pleased patrons. — Samuel Harding, Doric theatre, Kansas City, Mo. The Sky Pilot, a King Vidor production.— This is an excellent picture. We had more favorable comments on this than on any program used for a long time. — Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. The Cup of Life, a Thomas T. Ince production. — This was an excellent picture and I did the best Sunday business I have had in a long time. — Eugene Saunders, Saunders theatre, Harvard, 111. — General patronage. Man, Woman, Marriage, an Allen Holubar production. — This picture I put over for my big picture Christmas week and feel that I did the right thing in doing so. People well pleased and I had good business on it. — D. Lee Short. EXHIBITORS HERALD, Chicago, 111. Gentlemen: Enclosed find a few reports on "What the Picture Did for Me," which you can use or scrap, as you see fit. This department makes the business a pleasure and I never book one picture without consulting these columns. The result is I rarely play a poor picture. It makes booking easy and makes business great. Why take a chance on any picture when you can make sure of it? For the Lord's sake, don't ever drop this department from your magazine. Why don't Moucton, Frederickton, St. John, Woodstock, St. Stephen and other towns in New Brunswick contribute? Let's get busy in N. B. and help a good thing along. E. J. O'NEIL, Broadway Theatre, St. George, New Brunswick, Can. Opera House, Bridgeville, Del. — Xeighborhood patronage. Mamma's Affair, with Constance Talmadge. — Drew well and pleased everyone. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Xeighborhood patronage. BOB HAMPTON OF PLACER, a Marshall Neilan production, — Neilan! Neilan! You art a wonder! You certainly produced a wonderfully realistic historical photodrama. It drew like a sixty mule team. Even a fifty-cent admission never daunted them.. This opened up the new year with good cheer and placed a light in a flickering lantern. . Give us more "Bob Hamptons" and the little old "movie" will be the recreation ground of America. — Philip Rand, Rex theatre, Salmon. Idaho. The Sign on The Door, with Norma Talmadge. — Excellent. Xorma is much better in this than in The Passion Flower. — Luna theatre, Brooklyn, N. Y. Xeighborhood patronage. A Small Town Idol, a Mack Sennett production. — Too long, but it went over big. Film scene is the only funny part. — Victor theatre, Minocqua, Wis. — General patronage. The Sign on The Door, with Xorma Talmadge. — Best Xorma Talmadge picture that she has made for some time. Pleased well. — R. Xavary, Pleasant Hour theatre, Verona, Pa. — Xeighborhood patronage. The Ten Dollar Raise, with a special cast — An extra good program picture. Holds interest throughout. Xot one that you can raise your admission on. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. The Sky Pilot, a King Vidor production.— Fair. Too much scenery* used in making footage. It's only an ordinary program picture. — Tracy Bros., Arcade theatre, Winchester, Ind. — Transient patronage. The Master Mind, with Lionel Barrymore. — Good picture. Fine story. Good sets. Drew fairly well. Lost money. — Philip Rand, Rex theatre, Salmon, Idaho. Peck's Bad Boy, with Jackie Coogan. — A right good one. Thought it was in 7 reels, but it is only in 5 reels. ' Did not raise our price. Lost plenty of money on it. — McClure and Faulkner, Comique theatre, Jamesport, Mo. — Xeighborhood patronage. Not Guilty, a Sidney A. Franklin production.— Pleased as much as some specials. — G. H. Jenkinson. Victor theatre, Minocqua, Wis. — General patronage. The Sky Pilot, a King Vidor production.— Boys, it's a dinger. One of the best shows we ever had in our house, and that's no lie. either. Book it quick and play it up like a circus. It's got everything. Better than any sermon. We in