Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000453 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000453
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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anuary 28. 1922 EXHIBITORS HERALD 83 Ten Pictures That Made Money For Me 1. Back to God's Country. 2. Riders of the Purple Sage. 3. On With the Dance. 4. Tarzan of the Apes. 5. The River's End. 6. A Chorus Girl's Romance. 7. Down on the Farm. 8. Rebecca o f Sunnybrook Farm. 9. Why Change Your Wife. 10. Go and Get It. PHILIP RAND. Rex theatre. Salmon, Idaho. \lason's latest pictures are all as good is anyone could ask for. This is espeially good and will suit all classes. Starts out poor. Ends up rich. — J. G. k'arntll. Princess theatre, Piedmont, Ala. —Small town patronage. After Your Own Heart, with Tom Mix. — This is one of the best Mix picures I have ever shown. Xot a knock rom entire audience. Can always get i crowd for Mix, but they force you o buy two pictures you don't want in ;rder to get one that will get the business. A pretty darn rotten deal. — Marion Wilson. Happy Hour theatre, Chalmers. Ind. — Small town patronage. His Greatest Sacrifice, with William Farnum. — A splendid picture. Patrons as they passed out told me that it was ^reat. Everyone pleased. Book this.— Adolph Kohn, Pastime theatre, Granville. X. Y. — Small town patronage. A Rough Diamond, with Tom Mix. — Here's a Mix that will send them out .mighty well pleased. Lots of action. — D. E. Fitton. Lyric theatre. Harrison, Ark. — Small town patronage. Two Moons, with Buck Jones. — Picture fair. — Leslie Hables, Reel Joy theatre. King City. Calif. — Small town patronage. The Texan, with Tom Mix. — It your audience likes something with action, igive them this. It has more action per • loot than any other I ever ran. Pleased all.— W. P. Perry. Rialto theatre. Cheyenne Wells. Colo. — Small town patronage. Colorado Pluck, with William Russell.— First two reels are good. Comedy drags a little in last two reels. Pleased about TO per cent. — C. H. Simpson. Princess theatre. Millen, Ga. — General patronage. Bucking The Line, with Maurice Flynn. — Good program feature. — D. E. Fitton. Lyric theatre! Harrison. Ark. — Small town patronage. Two Moons, with Charles Jones. — This pleased fine here, and is a good picture. — Adolph Kohn. Pastime theatre. Granville. X. Y. — Small town patronage. The One Man Trail, with Charles Jones. — This picture was substituted for a Mix. but pleased majority of patrons. Jones is not well known here, but pulls some good stuff. — Marion Wilson, Happy KATHLEEN O'CONNOR, who appears in the Goldwyn picture, "Sent For Out." Hour theatre, Chalmers, Ind. — Small town patronage. The Road Demon, with Tom Mix. — Crowd raved over this one. Xo kicks. All boosts. — Leslie Hables, Reel Joy theatre, King City, Calif. — Small town patronage. From Now On, with George Walsh. — Have seen adverse comments on this one, but my patrons enjoyed it thoroughly. It's an interesting crook story. — F. E. Sabin. Majestic theatre. Eureka. Mont. — Xeighborhood patronage. Bar Nothing, with Charles Jones. — Good western. — D. E. Fitton, Lyric theatre, Harrison. Ark. — Small town patronage. Straight From the Shoulder, with Charles Jones. — One of the best western pictures ever made. Everybody liked it. This picture gave Jones a great boost here and should help the ones I have yet to play. — Arthur Richardson, Strand theatre, Schroon Lake, X. Y. — General patronage. The Texan, with Tom Mix.— Mix always good. Draws • pretty good and well liked. Pictures always full of pep. — Louis B. Goulden. Royal theatre, Frankfort, Ind. — General patronage. The One Man TraiL with Charles Jones. — A first class western heart-appealing drama. Consists of everything needed to make up an extra good show. — Joseph Spangler, Globe theatre. Beaver, Okla. The Thief, with Pearl White.— Xothing to rave over. — Leslie Hables. Reel Joy theatre. King City. Calif.— Small town patronage. When A Man Sees Red, with William Farnum. — This reissue took good here. Plenty of action. A good picture. Seven reels— Adolph Kohn. Pastime theatre. Granville, X. Y. — Small town patronage. Blind Wives, with a special cast. — A very poor picture. Patrons did not hesitate to tell us. too. — Preston Bros., Empress theatre. Rockwell City, la. — General patronage. Goldwyn Doubling fcr Romeo, with Will Rogers.— Couldn't be better. Different and refreshing. Full of laughs. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Xeighborhood patronage. Beating the Game, with Tom Moore. — Good six reel production. Tom is a favorite with us. Weather conditions caused poor business. I find Goldwyn pictures are most always beyond reproach.— O. H. Southworth. Opera House. Adams. X. Y. — Xeighborhood patronage. Beys Will Be Boys, with Will Rogers.— Not as good as some others for grown-ups. Exceptionally good for children. Good entertainment. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. Wet Gold, with a special cast. — They thought it was wonderful. Undersea scenes very fascinating. B. O. B. X. F. O. P. (business off. but no fault of picture), which might be said of nearly everything we run. — Fahrney & Elson. Electric theatre, Curtis, Xebr. — Small town patronage. Roads of Destiny, with Pauline Frederick.— This went about 50-50. Personally. I thought this an excellent picture. — Victor theatre. Minocqua. Wis. — General patronage. Madam X, with Pauline Frederick. — Good business. Excellent. Satisfaction. Picture easy to advertise. Can be shown at advanced admission. — R. J. Ball, Star theatre, Finley, X. D. — Small town patronage. The Branding Iron, with a special cast.— This is a very good picture from the story of Rex Beach. My people seemed to enjoy it very much. WTas not full of that love stuff with those lon.^ drawn-out kisses wrhich disgust everybody. One thing I will say about Goldwyn is that I have been in the show game a long while and this company is the fairest to deal with of any. — George C. Starkey, McKeg's Opera House, Montour Falls, X. Y. — Xeighborhood patronage. Dangerous Curve Ahead, with a special cast. — Very good. Some liked it better than "The Old Nest." Sleet, cold weather and Christmas week kept attendance down, but saved us from big loss. Helcne Chadwick and Richard Doc are great. — E J. Degenhardt, Princess theatre. Mendota, 111. — Xeighborhood patronage. The Old Nest, with a special cast. — More satisfied patrons on this than any picture I have ever run. Book it. You owe it to your patrons. — D. E. Fitton. Lyric theatre. Harrison, .rirk. — Small town patronage. Just Out of College, with Jack Pickford. — A little old but it pleased the majority on Christmas day. It kept them in good humor. — E. J. Degenhardt. Princess theatre, Mendota, 111. — Xeighborhood patronage. Godless Men,, with a special cast. — This is just a fair picture. Xothing to rave about. Rather rough with lots of fights, if that is what your people want. — George C. Starkey, McKeg's Opera House. Montour Falls, X. Y. — Xeighborhood patronage. From the Ground Up, with Tom Moore. — Many compliments on this one. A dandy picture. — Mrs. R. G. Jordan. Hinsdale theatre, Hinsdale, 111. — Xeighborhood patronage. Boys Will Be Boys, with Will Rogers. — A dandy picture that will please any audience. — Horton & Lattin. Odessa Opera House, Odessa, X. Y. — Xeighborhood patronage. Dangerous Curve Ahead, with a special cast. — A good picture. Some said it was extra good. Others said they did not like it. Opinions very much divided. There would be no complaint if run at regular admission. — D. E. Fitton, Lyric