Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000456 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000456
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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86 EXHIBITORS HERALD January 28, 1922 KATHARINE MacDONALD in a scene from the First National feature, "The Beautiful Liar." Meighan.— Good picture. People here like this star. The acting of Meighan was very fine. — Thompson Bros., Kozy theatre, Healdton, Okla. — Neighborhood patronage. The Princess of New York, with David E*owell. — I agree with a recent report on this picture. Why do they do it? No one wants such pictures. I have refused to book any more of them. — Raymond Gear, Mayflower theatre, Florence, Kans. — General patronage. Sham, with Ethel Clayton. — Fair picture. Poor business. — Joseph Farington, Carroll theatre, Waterbury, Conn. — Neighborhood patronage. The Price of Possession, with Ethel Clayton. — Not her best, but it's a good one-day picture. No kicks. Should go fine with Clayton fans. — W. P. Perry, Cheyenne Wells, Colo. — Small town patronage. The Valley of Giants, with Wallace Reid. — A rough lumber camp story that will suit everybody, for there is enough romance and pretty scenery to go with it to make an extra fine picture. — J. G. Yarnell, Princess theatre, Piedmont, Ala. — Small town patronage. One A Minute, with Douglas McLean. — Light comedy. The kind that makes an audience feel like they have been entertained. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. The Idol of the North, with Dorothy Dalton. — Excellent picture and business. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. The Fighting Chance, with a special cast. — Those who like Robert W. Chambers' stuff liked this. That's all — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. The World and His Wife, with Alma Rubens. — A-3 picture. One that should be shown in every town, large or small.— W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. A Girl Named Mary, with Marguerite Clark. — This is a sweet little story of mother love. Nothing wonderful but a picture that will please most everybody. A great many leaving the theatre spoke to me, saying, "A nice little picture." — George C. Starkey, McKeg's Opera House, Montour Falls, N. Y. — Neighborhood patronage. Dangerous Lies, with David Powell. — Deliver me from any more British productions. Why waste all that good film? Especially when your patrons walk out on you. — H. B. Barr, Rialto theatre, Enid, Okla. — Neighborhood patronage. White and Unmarried, with Thomas Meighan. — Good crook picture for regular program. — T. A. Shea, Palace theatre, McGehee, Ark. — Small town pati onage. Pathe Half a Chance, with Mahlon Hamilton. — Believe this is the best picture on the Pathe list. One of the 100 per cent pictures. — R. J. Ball, Star theatre, Finley, N. D. — Small town patronage. The Brat, with Nazimova. — This is an old picture, but a real one. Packed my house. I seat 400. Could have run two days. Everyone enjoyed this. The star is very popular here. — R. A. Kirby, Star theatre, Monroe, Mo. — Small town patronage. Rio Grande, with a special cast. — An old picture that in no way shows its age except in the first fifty feet where it says "copyrighted 1920." And my audience never saw that part of it. Really a fine picture. — Charles Lee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. Rio Grande, with a special cast. — A real 100 per cent production. Sure to please any audience. A good picture and an extra good story. A great struggle between the Mexicans and the Texas Rangers. Exhibitors will make no mistake in booking this feature. — Joseph Spangler, Globe theatre, Beaver, Okla. Other Men's Shoes, an Edgar Lewis production. — An old one but it pleased the crowd and is a very interesting story. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. R-C Pictures The Foolish Age, with Doris May. — Picture pleased our patrons. A better title would have meant bigger business, as those who were in were satisfied. — Silverman Bros., Strand theatre, Altoona, Pa. — General patronage. The Barricade, with a special cast. — Very true to life picture that more than pleased my patronage. What more could be asked? Business very poor, but no fault of the picture. — Albert A. Hoerr, Harriett theatre, Hardin, Mont. — Neighborhood patronage. Black Roses, with Sessue Hayakawa. — A good mystery. — Victor theatre, Minocqua, Wis. — General patronage. The Little 'Fraid Lady, with Mae Marsh. — Fairly good picture, but did not seem to draw, although the star is generally well liked. Guess our folks had too much Christmas. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. The Fortune Teller, with Marjorie Rambeau. — A right good picture, but not the big special that they sell it for. — J. J. Kudlacek, Swan theatre, Swanton, Nebr. — Neighborhood patronage. One Man in a Million, with George Beban, — All excellent picture. Several good comments heard in lobby. George i there with the character stuff. — O. H. Southworth, Opera House, Adams, N. Y. — General patronage. The Fortune Teller, with Marjorie Rambeau. — I did not see this, but patrons said it was very good. Rather sad, but on the whole well liked. — Mrs. James Webb, Cozy theatre, Union, Ore. — Small town patronage. A Slave of Vanity, with Pauline Frederick.— Nowhere near her best work, but pleased all who came. — F. W. Horrigan. McDonald theatre, Philipsburg. Mont. — Mining Camp patronage. The Little 'Fraid Lady, with Mac Marsh. — Not a very pleasing picture, but will pass. — Victor theatre, Minocqua. Wis. — General patronage. Realart Morals, with May McAvoy.— Truh a wonderful picture. Story superb. McAvoy a real star. Kathleen Williams, as ever, does good acting. She is ahvays welcome in pictures. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. First Love, with Constance Bin, Star only attractive feature. Just an ordinary program picture. Don't step on this one too heavy. — H. B. Barr, Rialto theatre, Enid, Okla. — Neighborhood patronage. First Love, with Constance Binney.— Good, light entertainment. — D. E. Fitton. Lyric theatre, Harrison, Ark. — Small town patronage. The March Hare, with Bebe Daniels — A fine laugh getter. No picture for a grouch. Our patrons sure like Bebe Daniels. Good house considering that the night was stormy. Can't go wrong on Realart. — C. B. Clark, Iris theatre. Pacific Grove, Calif. — General patronage. Her Face Value, with Wanda Hawley. — A decidedly clever offering. While there is nothing new in it, the splendid acting of Wanda Hawley and T. Roy Barnes puts it over in fine style. Average business two days. — W. H. Brenner. Cozy theatre, Winchester, Ind. — General patronage. The March Hare, with Bebe Daniel.— Good picture. High class. Dressed up all the way through. However, it is entertaining enough to please all classes I believe. — J. G. Varnell, Princess theatre, Piedmont, Ala. — Small town patronage. The Law of the Yukon, with a special THEODORE KOSLOFF, who appears in support of Betty Compson in "The Noose," a Paramount picture.