Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000457 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000457
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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anuary 28, 1922 EXHIBITORS HERALD 87 st. Gave excellent satisfaction, but ould not advise advance in admission. — J. Ball. Star theatre. Finley. N. D. — nail town patronage. Out of the Chorus, with Alice Brady. Almost as good as some of her old ctures. — Howard Varing, Royal there. Spirit Lake, la.— General patronage. Something Different, with Constance nnev. — A fine picture. High class itertainment, and a beautiful girl, ilendid plot and interesting throughout, xciting. which makes it all the better. — G. Varncll, Princess theatre. Piedont, Ala. — Small town patronage. Her Face Value, with Wanda Hawley. Good light comedy that will please. — E. Fitton, Lyric theatre, Harrison, rk. — Small town patronage. The Land of Hope, with Alice Brady. -Average Brady picture. No drawing jwer. Receipts poor on Brady pictures. -Howard Varing. Royal theatre. Spirit ake. Ia. — General patronage. Selznick Chivalrous Charley, with Eugene I'Brien. — Consider this O'Brien's best, he last two reels are crammed with ;tion and suspense. Give us more like Business picked up on this one. • oost it. — E. J. Degenhardt, Princess leatre, Mendota, III. — Neighborhood atronage. Is Life Worth Living? with Eugene VBrien. — Picture well directed and cted. Continuity good. Very little fault d find with it. Patrons enjoyed it. \ hat more can be asked than satisfied atrons? — C. B. Clark, Iris theatre, Paific Grove, Calif. — General patronage. Clay Dollars, with Eugene O'Brien. — iest picture he has turned out lately. A ood rube play that goes for small town atronage. — Olen Reynolds. Pearl thetre, Hymera, Ind. — General patronage. The Last Door, with Eugene O'Brien. -A good picture but ended badly or at east not as my patrons would like, "hey want happy endings here. — Adolph \ohn. Pastime theatre, Granville, N. Y. -Small town patronage. The Broken Melody, with Eugene )'Brien. — This is a very good program jicture. O'Brien is quite popular with mr fans. — Frank Ober, Boynton theatre, ioynton. Okla. — General patronage. Red Foam, with a special cast. — The itle looks bad, but it is a knockout of a picture. — Francis M. Kadow. Mikado heatre. Manitowoc, Wis. — General patonage. Is Life Worth Living? with Eugene 1 Brien. — A good program picture. — \dolph Kohn. Pastime theatre. Granj.'ille, N. Y. — Small town patronage. Out of the Snows, with a special cast, j— Pretty fair Xorth woods picture. Don't raise admission. It will go over. — F. E. Babin, Majestic theatre. Eureka. Mont. Neighborhood patronage. Clay Dollars, with Eugene O'Brien. — Picked it for a holiday picture and it iid not disappoint me or my people. — I'.ugene Saunders, Saunders theatre. Harvard, 111. — General patronage. Dangerous Paradise, with Louise Huff. This is a good picture. Pleased !)0 per cent — C. H. Simpson, Princess theatre. Millen, Ga. — General patronage. Is Life Worth Living? with Eugene O'Brien. — A much better production than the name implies. You can't go wrong on it. Photographv a little dull in places, but not bad — 0. H. South worth. Opera House, Adams, X. Y. — Xeighborhood patronage. Handcuffs or Kisses, with Elaine Hammerstein. — Like all her pictures. They never fail to please all. — Eugene Saunders. Saunders theatre, Harvard. 111. — General patronage. The Road of Ambition, with Conway Tearle. — A very good picture. — Adolph Kohn, Pastime theatre, Granville, X. Y. —Small town patronage. United Artists Through the Back Door, with Mary Pickford. — A good Pickford vehicle which gave excellent satisfaction. However, banked too heavily on star's drawing power. — W. J. Powell. Lonet theatre. Wellington, O. — Small town patronage. THE MARK OF ZORRO, with Douglas Fairbanks. — At immediate opening of the first reel a gentle chuckle from an old prospector presently merged into a ripple of laughter, soon taking on proportions of a roar, thence a gale, and by the end of the second night this great hot air wave passed up above town to the snowy peaks of the Rockies, causing a terrific atmospheric upheaval which resulted in the big storms that recently swept the United States. If your electric sign blew down send in your bill to the Rex theatre, Salmon, Idaho.. We'll charge it up to Doug. Some storm, I'll say. A wonder ful six piece orchestra was also to blame. — Philip Rand, Rex theatre, Salmon, Idaho. Pollyana, with Mary Pickford. — Pleased the few that came out to see it. Marv does not mean anything to me!— Leslie Hables, Reel Joy theatre. King City, Calif.— Small town patronage. The Nut, with Douglas Fairbanks. — Fairbanks does some very good stunts and pulls some new comedy. Pleased audience. Good business — Louis B. Goulden, Princess theatre, Frankfort. Ind. — General patronage. Broken Blossoms, a D. W. Griffith production. — Wonderful directing and great work, but I had mostly kicks, as my patrons do not want pictures of this kind. — Adolph Kohn, Pastime theatre. Granville, X. Y. — Small town patronage. The Nut, with Douglas Fairbanks. — Pleased about two out of three patrons. Had more favorable comment on my two-reel Harold Lloyd comedy than on the six reel picture. From a personal viewpoint, I liked the picture. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. Universal No Woman Knows, with a special cast. — Good production. Business good. — J. M. Farrington, Carroll theatre. Waterbury, Conn. — Xeighborhood patronage. No Woman Knows, with a special cast. — When it comes to emotional acting, Mabel Julienne Scott is in a class with Norma Talmadge. She is beautiful, a wonderful actress and makes a big hit in this picture. A very true story of life. — L. R. Moore, Roma theatre, Columbus Grove, O. — Small town patronage. The Millionaire, with Herbert Rawlinson. — A fine picture. If some other company had this picture they would sell it as a special. Universal sells it as a program picture. — Victor theatre, Minocqua, Wis. — General patronage. Danger Ahead, with Mary Philbin. — When we got notice of this we thought it .would be another poor one with a new star, but it proved to be one of the best Universal program pictures. — Olen Reynolds, Pearl theatre, Hymera, Ind. — General patronage. Moonlight Follies, with Marie Prevost. — Good program feature. — Ray Xavary. Pleasant Hour theatre, Verona, Pa. — Xeighborhood patronage. Conflict, with Priscilla Dean. — This picture cost more than any I have run and made me a bigger net profit and pleased everyone who saw it. — Charles Lee Hvde. Grand theatre, Pierre, S. Dak. — Small town patronage. Desperate Trails, with Harry Carey. — Most pleasing picture for mv crowd that I ran this month. — Leslie Hables, Reel Joy theatre. King City, Calif. — Small town patronage. The Fox, with Harry Carey. — The ad