Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000485 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000485
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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:ebruarv 4, 1922 EXHIBITORS HERALD 15 Harry Lande, Quality Film Service, Cleveland and Cincinnati, Writes: "Arrow Comedy Franchise Is Head and Shoulders Above , — . Tnem All." How's that * ' sOr^Aa££*AA^*ffv/; for an Endorsement? ^^a^^ (J III ;:::iij.':;L^"*\.:: :::::::::$::::::Sif ■::::::::: JiSitllfiit: one a week SPEED COMEDIES BROADWAY COM EDI ES CRUELY-WED COMEDIES MIRTHQUAKE COMEDIES ARROW FILM CORPORATION 220 W. 42nd Street, New York City PICTURES These Money-Makers Are Already in the Band Wagon: Arrow Exchanges, Inc., New York, N. Y. De Luxe Film Company, Philadelphia, Pa. Quality Film Corp., Pittsburgh, Pa. Palmore 6k Homand, Baltimore, Md. Eltabran Film Company, Charlotte, N. C. Eltabran Film Company, Atlanta, Ga. Lande Film Dist. Co., Cincinnati, Ohio Lande Film Dist. Co., Cleveland, Ohio Progress Pictures Co., Chicago, III. Progress Pictures Co., Indianapolis Ind. Exhibitors Direct Servict. Ex., St. Louis, Mo. Reelcraft Film Corp., Davenport, Iowa First National Exhibitors Circuit, Dallas, Texas Peerless Film Service, San Franc'sco, Calif. Peerless Film Service, Los. Angeles, Calif. Don't Let This Opportunity Slip. Act Now.' Distributors for United Kingdom: INTER-OCEAN PHOTOPLAYS, Ltd. 162 W ardour Street, London