Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000498
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD February 4, 1922 " One of Best Audien< that's Mr. Kunsky Says: Reports from first run houses from the Atlantic the Pacific prove the tremendous Box Office succe of Thomas H. Ince*s "Hail the Woman.** Exhibitcs and critics alike call it one of the greatest pictures evl produced. Mr. Picquit Says: : Detroit, Michigan, January 5, 1922 Mr. Thomas H. Ince, Ince Studios, Culver City, Calif. My dear Mr. Ince: I am very pleased to say that after viewing your production ' 'Hail the Women' ' I contracted for its exhibition for an extended run at my Adams Theatre here and feel that it is one of the best pictures I have ever had the pleasure of looking at. It is not only a good audience picture but it has an advertising value which I believe will make it very profitable for me to play it. I congratulate you on having produced one of the big pictures of the year and am eagerly awaiting the announcement of your next production. Yours very truly, (Signed) John H. Kunsky ADAMS THEATRE Pinehurst, N January 3, . Asst. 1st. Nat. Pictures, ] 6 W. 48 St . , New York, N. 1 Gentlemen : I have just screened a prodi tion that I will remember lc after all the others are foi gotten: My vocabulary is entirely inadequate to expre my sentiments about it, but it's a wonderful picture. There's a real story. Mr. Inc has assembled a perfect cast, all of whom seem born to the role they are playing. He hat blended the story, the cast, the backgrounds and settings perfectly. It is a great big message prensented in a great big way which will impress itself upon the memory of every man, woman and child. (Signed) Charles W. Picquit COLONIAL THEATRE Thomas H. Ince HAIL Released on the Open Market! presents the Available to All Exhibit