Exhibitors Herald (Dec 1921 - Mar 1922)

32 EXHIBITORS HERALD February 4, 1922 JWARTIN J. QUI G LEY PUBLISHER/ &> EDITOR Published every Wednesday by Martin J. Qulgley. Editorial and Executive Offices i 417 Sooth Dearborn street, Chicago. Illinois. (Telephone Harrison 9248-9249.) IV" ew Yoru Officei 1476 Broadway. (Telephone: Bryant 136S and Bryant 5111.) Los Angeles Office: 543 South Spring St. (Telephone 66O-10.) All Editorial and Business Correspondence should be addressed to the Chicago Office*. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a years Canada, $4JSO a year: Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1921. AH Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV. February 4, 1922 No. 6 In Nebraska exhibitors and producers line up for what appears to be a long and expensive legal contest over an anti-deposit bill. Viewed from any angle, the situation is a deplorable one. The subject of advance deposits, being distinctly a trade matter, should be discussed and disposed of in the trade and not outside. A right solution of the matter can be made as well within the trade as anywhere else — and at much less effort, time and expense. * * * The recent report of the New York Censorship Commission was not notable as far as those portions of it which are devoted to asking for more power and more money ; such requests we have long been accustomed to find in reports of censorship boards. One point registered in the report which is notable is the admission of the censors that pictures are improving with reference to their moral aspect and also that producers are keeping their word that they shall bend every effort to maintain the wholesomeness of motion picture entertainment. * * * As a trade publication, we would see no point in disclaiming responsibility for the appointment of Mr. Will H. Hays, inasmuch as we naturally would have nothing to do with any such appointment, Mr. Hays having been selected to head an association of producers and distributors. The same, we believe, should hold true as far as other branches of the industry outside the ranks of producers and distributors are concerned. In addition, such a pointless disclaimer naturally takes on the color of an attack. Mr. John Emerson, in urging a protective tariff on motion picture importations— which would be a severe financial blow to producers — does not make plain just how he figures the actor, working for a producer who is losing money, could hope to be more favorablysituated than an actor whose salary is fixed by a successful producer. Under no scheme and by no means of rational thinking can it be declared that the American actor either profits or suffers except in direct relation to the condition of the American producer. And as valuable as is the thought of many actors we believe that the producer can best interpret his requirements with reference to the tariff matters. And his decision is well-known: No tariff on motion picture importations. IN THIS ISSUE OF SPEC! \ 1 1 INTEREST The New "Pictorial Section" 39 Announcement of n News Weekly llcpnrtmcnt 57 M \\ s OF THE WEEK Films Displacing singe nnd \ nude VfUC Shown in Cllles 33 "The Night Hone" U t.licn I'l-rrall by Chicago tensors 33 Producer" nnd l.vchangc Han nt Variance on \dniUxlona 3-1 Immrdlatr Orgnn izn I Ion of New Association. Iln>» PlU 35 l.loyd Mliens to Produce SI* Pictures la (Hi for Pnthe 37 "Pntrons l.lUc Presentation, Su Why I ..mplninf Asks Holhnpfel 38 Pin SI.IT.siT in Keen to \'. Y. Censors In Five Ma ii ili 45 BumIiicmh Growth Necessitates Larger llodkinson Offices 46 DEPARTM BNTS The Week in \nv Vork 44 Money Making Ideas 40 The Then) re 47 Public night* League 55 ltcvlew* 59 Traveling Through the Northwest . . 03 Willi the Procession In I. on Angeles. 09 Letters from ItcndcrH 70 Topics of the liny 70 What the Picture Did for Me 71 Theatre lOiiulpme nt SI Chicago Trndc Kvcnta 85 Qalde to Correal pictures 88 Re -Takes J. R. M. 'Taint Changed Last week we said the phone in our New York office had been changed, but J. B. tells me now 'taint so, that "Bryant 5111" is O. K. and if you have any ad copy or news matter you want to shoot in the Herald, just call Bryant 5111, or Bryant 1368. "Perhaps citizens ought to be thankful that tne movie industry is content to grab a cabinet official now and then and does not attempt to take over the entire national administration." — Chicago News. There seems to be quite a bit of argument as to whether the bird on the new dollar is a dove or an eagle, but most people won't care if they can only get their clutches on enough of 'em. Questionnaire ? ? ? Do you read this col.? Do you know what the James Horse Fund is? Are you more interested in the Horse Fund than in the news? What trade paper gives you a pain ? What name would you suggest for the Horse? Shall we call it Bill, or Jake?. . . . Or something else? Are you going to be in N. Y. on HORSE WEEK? By answering the above questionnaire frankly and honestly, you will waste a perfectly good 2 cent stamp and win our undying gratitude. Sign anywhere. The jokesters are now pounding out the annual crop of income tax puns, to garner enough coin to pay it with. Joe Weil says his foreign circulation to Movie Bellyache is one. Don't know whether this is A. B. C. or B. V. D. audit. * * * Escape at Last! They're showing comedies in the death house at Sing Sing, N. Y., and it is said some of the criminals go to the chair with a smile on their faces. * * * New Yorkers complain daily about the congestion at the subway entrances. Chicagoans would be glad to have a subway to block. * « ♦ Sig Schlager was in last Friday to "wish, us a Merry Christmas." Sig's one of these "shop early" bugs, I guess. * * * It takes a lot of pluck to start a film producing company nowadays. First, you have to get a lot of people to pluck, then you have to pluck them painlessly.