Exhibitors Herald (Dec 1921 - Mar 1922)

February 4, 1922 EXHIBITORS HERALD 63 TRAVELING THROUGH the NORTHWEST With H. E. NICHOLS Here we are again, starting on another 27,000-mile jaunt for 1922. We looked over the "Sons of Norway," were initiated into the mysteries of the "Buccaneers," and helped to warm the "mourners' bench." We will say that the Minneapolis exchange bunch are real fellows. * * * Exchange row looks like Broadway these days with such bright lights of the gay Rialto as Joe Lee and Bert Lubin running around loose. Joe is putting over the Swedish Biograph picture, "Sir Ames Treasure," at the Mentropolitan theatre, Minneapolis. Bert is selling his new Allene Ray series of outdoor pictures, the first of which is titled "Partners of the Sunset" in five reels. The middle west territory for this series has been sold and the greater part of the East. * * * G. R. Ainsworth, formerly manager of Pathe at W ashington, D. G, has opened the Olympic at Melrose, Minn., a fine little 600-seat house. * * * The Standard Theatre Equipment Co., of Minneapolis, has just fully equipped the Homer theatre at Hibbing, Minn., two Powers 6-B's and entire interior decorations being included in same. Also the Rialto theatre at Albert Lea, Minn., was equipped with two latest type Powers and Peerless Arc Controls. This office is managed by O. H. Dutton, president of the T. M. A., and a charter member of local 219 operators' union. * * * Extra ! Jack O'Toole, manager of the local Select exchange, has lost two pounds. Jack was sick for four weeks but is now able to sit up and take nourishment. Manager O'Toole is now a full-fledged member of the "Sons of Norway," but it is said as soon as the railroad fares drop, he will look the Windy City over. Jack states that he has his service playing 100 per cent in the Twin Cities and that "Conceit" has been set in at the Garrick for March. A hard combination to beat: P. H. Carey, B. J. Leasure and Frank (Yip) Owens. * * * A. Wunderlich, manager of the Merit Federated Film Co., local exchange, advises he has acquired for immediate release, the new Joe Rock single reel comedies of which twenty-six are scheduled. Also "Screen Snapshots" and the Texas Guinan two-reelers, two-reel Monty Banks, two-reel Chester "Snooky Comedies" and the two-reel Hall Room series, featuring Sid Smith. The following quartet draws pay: H. O. Mugridge, W. H. McMillan, A. W. Johnson and Ernie Hill. * * * The Palace, both R. & F. houses in the Twin Cities, have booked the new series of three-part playlets distributed through Pathe, so Manager C. W. Stombaugh advises, and that inquiries are coming in from all over the territory regarding same. The following Gold Roosters are covering this section, W. S. Ainsworth, city salesman ; Barney Cohan, the efficiency Edgar ; Leon Medem, who drives a wicked Ford ; F. La Forest, of the French nobility, and F. O. Peters, Associated Exhibitors. * * * Fox's local exchange is humming like a bee-hive' these days — the very atmosphere seerrfs charged with optimism — there's a reason for it, as we found on looking in the manager's office. Eddie Tarbell, the Florida Everglades philosopher, greeted us, and a good time was had by all. * * * The Garrick theatre, Minneapolis, opened Jan. 7 with Fox's "Queen of Sheba" and has been playing to capacity, so has been held over for the second week. The "Connecticut Yankee" goes in this house following the run of "Sheba." * * * Vitagraph's "Prodigal Judge" will have a trade showing some time in February, according to Manager Fred H. Knispel, who also states that "The Little Minister" has been booked solid in all the Key towns. The following contract hustlers are covering this territory for "Big V :" A. S. Clatworthy, Howard C. Gould, Dad Remington and C. A. Schultz. * * * A salesman has been added to the local United Artists exchange — a former exhibitor of Brainerd, Minn. — Frank Workman. Manager Thomas J. MacEvoy advises us that Pantages will play second run of the "Three Musketeers" and that "Disraeli" will have its local premier at the same house week of January 29th. * * * Fred Strief is a long way from the Ohio River, but is doing nicely, thank you, as manager of Paramount's local exchange. District Manager Phillip Reisman also makes this his headquarters. George Schneider is office manager. A change has been made in the exploitation department. Leon Bamberger has been transferred to Toronto and Max Doolittle moves from Cleveland to the local exchange. "Forever" or "Peter Ibbetson" will have its Minneapolis premier at the State theatre and open the second week in February at $1.50 top. * * # The Theatre Service Co., Chas. F. Hess, manager, will move into larger quarters at the State Theatre Bldg., Feb. 15. This firm is supplying up-to-date vaudeville acts. WINIFRED DUNN, who adapted "Silent Years," the L. J. Gasnier production, and also "Two Kinds of Women," Pauline Frederick's latest R-C Pictures vehicle. Arrow Officers Put Big Value on Film Estimate Box Office Value of "Ten Nights in Barroom" at $3,000,000 Officials of Arrow Pictures Corporation have estimated that "Ten Nights in a Barroom" will draw to theatre box offices approximately $3,000,000 gross during its showinsr. This figure, it is stated, is conservative and the prediction is made that the gross will undoubtedly exceed this amount. Consider 1922 Only In arrivine at this conclusion, executives are taking into consideration only the present year and its showing in America. The admissions it will draw in other parts of the world and in future years have not been included. The production, which was published recently has been enjoying unusual success wherever shown, says a statement from the company. Its popularity is increasing with each showing. The company is rendering its best co-operation to distributor and exhibitors. Exploit Production The success of the picture is another indication of the favor of state right distribution, is the belief of officers of the company. The extensive exploitation program inaugurated for the production will be carried out all along the line, it is stated, in an effort to make the picture one of the outstanding box office attractions of the vear. Convinced Enthusiastic Reception Awaits New "Visual Symphony" Film Producers of the new series of "Visual Symphonies" are confident that this novelty, which they believe will supplant the elaborate prologues, will be given an enthusiastic reception by the trade. Dudley Murphy is director of the short subjects and president of the company, while Claude Macgowan is general manager of Visual Symphony Productions, Inc., which is producing them. The subjects will be from 1,000 to 1,500 feet in length and will feature noted operatic stars. In these pictures, the producer will interpret the various musical compositions of national and international fame. Acquires "Tarzan" Serial For Southern Territory Sam Flax, exchangeman in the District of Columbia and the head of Liberty Film Renting Company, has purchased "Adventures of Tarzan," the fifteen episode serial starring Elmo Lincoln, for Washington, D. C, Maryland, Delaware and Virginia. Mr. Flax will publish the serial February 15 according to present plans and is arranging for publication of the syndicate story of "Adventures of Tarzan" in leading newspapers in the territory simultaneously with the showing of the various episodes. Peters in Next "U" Play House Peters has . been -selected to star in the Universal-Jewel dramatization of "The Storm," L'angdon McCormick's stage play.