Exhibitors Herald (Dec 1921 - Mar 1922)

66 EXHIBITORS HERALD February 4, 1922 JOhNiNY HiNLS in a scene from his latest Educational-Torchy Comedy, "Battling Torchy." Paramount to Issue Twelve Big Pictures for Anniversary Month For the celebration of its Tenth Anniversary Month, starting March 5, announcement is made by Paramount that it has set aside twelve of its biggest productions, as yet unpublished, for the occasion. The reservation of these pictures for day and date booking it is believed by Paramount officials offers first-run exhibitors an unusual array of box office attractions. Pictures to Be Published Following are the productions to be issued to exchanges in the order named: "Travelin' On." a western drama written by William S. Hart in which he stars. Directed by Lambert Hillyer. Ethel Grey Terry has the leading feminine role. "Forever," adapted from George Du Maurier's novel "Peter Ibbetson." costarring Elsie Ferguson and Wallace Reid. In the cast are Elliott Dexter, George Fawcett. Montagu Love and Dolores Cassinclli. "The World's Champion," from the stage comedy "The Champion," also features Wallace Reid with Lois Wilson in the opposite leading part. "Her Ht'sband's Trademark," directed by Sam Woods, has Richard Wayne, Stuart Holmes, Clarence Burton, Charles Ogle. James Neill and Edith Chapman in the cast. "Bobbed Hair," a Rcalart picture starring Wanda Hawley, from a story by Hector Turnbtilj which was directed by Thomas N. Heffron. The cast includes William Carleton, William Boyd and Ethel Wales. "Fool's Paradise," a Cecil B. DeMillc production, with a all-star cast inchlditlg Do othy Wa'ton. Mildred Harris, Conrad Nacel. Th-odore Kosloff, Julia Faye, John Davidson and others. "The Sleepwalker," in which Constance Binney stars, a story dealing with somnambulism, directed by Fdward Le Saint. "The Young Diana," a Cosmopolitan production Starring M:\rion Davies, from the novel bv Marie Corelli, directed by Albert (apellani and Robert G. Vitjnola. In the cast a'e Forrest Stan'ey, Pedro de Cordoba and Harrison Ford. Includes UFA Productions In addition to these arc four UFA pro ductions of the series titled "Mistress of the World," directed by Joseph May and featuring Mia May in the leading role. With these productions as the nucleus for its Tenth Anniversary Month Paramount officials believe that the event will be participated in by thousands of exhibitors all over the country. "School Days" to Open at Strand in N. Y. Jan. 29 The first New York presentation of Gus Edwards' "School Days," featuring Wesley Barry, will be given at the Strand theatre, New York, during the week of January 29, according to announcement by Warner Brothers, distributors of the production. A number of youngsters will give a school day revue, and a group of frecklefaced boys will be utilized to lend further atmosphere to the presentation prior to the showing of the picture. Lupino Lane Begins Work On First Comedy for Fox Lupino Lane, the English comedian and pantomimist who recently was signed by William Fox, has begun his first tworeel special comedy at the West Coast stud'os under the direction of Jack Blystone. The title of the picture is "The Broker," and the story is said to provide many humorous situations suitable for the art of the mirth-making artist. Preliminary Pathe Contest Under Way Is Forerunner to Opening of Brunet Anniversary Drive Feb. 27 to March 25 A preliminary qualifying contest, as a forerunner to the annual "Brunet Anniversary Contest," has been inaugurated by Pathe. Under the arrangement various branches and exchanges will compere for six weeks', for a place in one of five divisions to be classified prior to the opening of the "Brunet Anniversary Contest" which will be staged beginning February 27 and ending March 25. $2500 for Winners Prizes ranging from $2500 down to $500 have been hung up for the winning teams in each division. Geographical lines will be wiped out in •determining the classes into which each branch will be placed. Seven branches will make each of the first four divisions and the remaining six exchanges will enter the fifth division. The full award will go to each contestant in case of a tie. In division one the seven branches recording the biggest increase in collections and new business over the period specified will be placed. The prize for this division is $2500. Prizes for the second division group will be $1500 with $1000 and $750 for the third and fourth respectively, and $500 for the last division. Must Work to Qualify The six weeks qualifying contest is expected to prove a boon to the slow starters and accelerate the pace during the final four weeks of the campaign. General Manager Elmer Pearson predicts that the winners of the contest will have to work as they never worked before to get away with the big prize. Atkinson Says Metro Is Entering Biggest Year Metro Pictures Corporation is entering upon the most successful year of its existence, according to William E. Atkinson, vice president and general manager of the company. Reports upon actual business done by exhibitors with the exceptional b g productions distributed by Metro, are the has s for his statement. Mr. Atkinson has been in close touch with the work of every Metro exchange, and has been in communication with scores of individual exhibitors. A scene from "Nancy from Nowhere." (Restart.) Four Pictures Completed By Century Comedy Stars Lee Moran has finished his comedy, "Upper and Lower" in which he takes a blackface part and impersonates a pullnian car porter. He is now working on "The Janitor" written by himself and directed by Alf Goulding. Harry Sweet has finished "A One Horse Town," Baby Peggy has completed "Circus Clowns" in which she acts the part of a little circus waif and is now being directed by Fred Hibbard in "Little Miss Mischief." Brownie has just put the finishing touches on "Mutts" which was originally called "Putting on the Dog."